right people. there are eight miles worth of conveyor belts in this one building alone. and some of them go 25 miles per hour. they're speeding through getting these packages out, getting them to the customers. this is scott. tell me, the labeling system here is so intricate. how important is it to make sure these boxes get where they needed to go? >> it's so important to meet that delivery time we promised to the customer. this whole process is about making sure we effectively get the right product to the right person at the right time based on when they placed the order. this is a very sophisticated machine that scans the product, makes the label, applies it and decides the shipping partner that we use in a matter of basically a few feet and a few seconds. >> reporter: from that machine to this machine? >> to this machine. >> reporter: and this machine also doesn't actually touch the box. >> it doesn't.