those kind of settings. so the girl is beguiling, hillary is very natural in response and the message obviously goes to that core of the first woman president. >> now, her chief opponent for the democratic nomination, bernie sanders, is not running any ads right now. what would you advise him to do in his first big campaign ad buys? >> you know, jake, it's interesting. i had a conversation with him a few weeks ago on my podcast in which he -- we were talking about ads. he said i've never run a negative ad. i said are you saying that you won't do it in this campaign? and he said, well, that's -- you know, that's the hope. when i pressed him, he just kept saying that's the hope. but i think you're going to see some tougher ads than perhaps he anticipated then. because he's in a different position. i don't think he's 41 points behind in iowa. i think iowa is a very close race. "the des moines register" had a poll at a six-point race.