>> everybody who knows you will say that rupert murdoch still cares about newspapers. >> sure. >> why is that? >> i love to know what's going on in the world, and be part of it. and it's different every day. and it's a great challenge. particularly what i love about a newspaper is you can always produce a better one the next day or the next edition. >> early in 2008, i was doing an interview on bbc radio talking about things that are wrong with the uk press. and shortly after that, i got an email from an anonymous stranger who left his cell phone number and said, "call me. but whatever you do, don't leave a voicemail message." we started calling him "mr. apollo." i met up with him in a hotel room in london.