corporate guy. >> james can't escape the family business. the business is the family. the family is the business. >> and as a family, there was never that, we were never allowed to think we are different. >> that all happened later on. >> straight out of university. he is sent to brisbane to be in charge of queensland newspaper. rupert took over the remains of the empire when he was 22. he thought maybe my kids can do it at that age too. >> i'll work as hard as i can to do as much as i can. and, i take one challenge at a