suddenly it's like, oh, damn, puffy's going to be a legitimate solo act and enters the next phase of hip-hop. ♪ every step i take ♪ >> there's sampling and then there's sampling. to take the "every breath you take" police sample and rap over it, puff daddy finds a way to appeal to young listeners and their parents. ♪ i'm coming ♪ >> everybody wants to party. ain't nothing wrong with partying. right? at all. puff daddy built an empire out of it. it wasn't vogue to be conscious anymore. ♪ the more we coming the more brothers we see ♪ >> the sound shifted, and the use of samples exploded. "mo money mo problems" was a diana ross sample that an older crowd could hear and say, well, that sounds familiar to me, so maybe this isn't all bad. ♪ i see myself in the pistol smoke ♪ >> you have songs like coolio's "gangsta paradise" which is, on the surface, a heavier song but the hook is so inviting and warm. ♪ been spending most of their lives living in a gangster's paradise ♪