>> the jacksons were the last act from the classic mowtown hitsville system. >> motown was unique. record companies were run by businessmen. we had a music man at the helm. berry gordy. >> here he was trying his best to make black music that would cross over to the white world. ended up making the greatest black music ever. >> he created a machine. where you take the artist, polish them up. and make them a great package they can play the "ed sullivan show." and kill. >> marvin gaye wanted to be frank sinatra. he was clean, svelte. all that changed in the '70s. >> why can't i make a regard like the beatles? i'm selling records like they sell. why can't i have that artistic expression? ♪ punish me with brutality ♪ talk to me ♪ when you can see ♪ what's going on ♪ what's going on