for the world. >> ironically, here he was trying his best to make black music that would cross over to the white world. ended up making the greatest black music ever. >> he created a machine, where you take the artist, polish them up. and make them a great package, they can play the "ed sullivan show" and kill. >> back in the '60s, marvin gaye wanted to be frank sinatra. >> he was svelte, clean-shaven, debonair and all that changed in the '70s. >> marvin wanted to compete at a high level. why can't i make a record like the beatles? i'm selling records like they sell. why can't i have that artistic expression? ♪ punish me with brutality talk to me ♪ ♪ when you can see what's going on ♪ ♪ what's going on yeah, what's going on ♪ ♪ tell me what's going on ♪ ♪ ooh ♪ >> marvin gaye was affected by