a lot t of other companies w we beining run by b businessmenen. we hadad a music m man at the e. beberry gordy y was a songngwri. >> ironically, here he was trying his best to make black music that would cross over to the white world. ended up making the greatest black music ever. >> he created a machine. where you u take the a artist, polilish them upup. make them a great package that they c can play "t"the ed sulll show" and kill. >> back in the '60s, marvin gaye wanted to be frank sinatra. >> he was svelte, clean-shaven, debonaire. all that changed in the '70s. >> marvin wanted to compete at a high level, why can't t i make rerecord like e the beatleles? i'm m selling records likeke th sesell. why can'n't i have t that artis exprpression? ♪ p picket signgn ♪ ♪ punish h me with brbrutality ♪ ♪ talk to m me honey soso you c see whatat's going o on ♪