the los angeles lakers against the milwaukee bucks. bianculli: young people were interested in relevant things, and so television began to reflect that. man: this is cbs. really it was very simple -- you had three channels, and plus pbs. ken: when the decade turned over into the '70s, television was very rural. cbs had "beverly hillbillies," "green acres." "petticoat junction" and these kind of rural fantasies of mayberry as a -- the hillbilly shows were everywhere, and then they weren't. elana: fred silverman, who was running programming at cbs, said we're gonna get rid of the shows that are the most highly rated, and replace them with shows that they thought would be more appealing to that younger audience. they changed the face of television. my name is norman lear. until 1971, he was a very successful, if largely unheralded producer/writer in hollywood.