>> you black son of a [ bleep ] on television, god dang more than 17 minutes they better get his black behind off or i'll get him off this is below the mason dixson line. you don't have to put the black jungle bunnies on tv. >> to many right mississippi people it was an outrage. that's the first time a black man had been allowed to appear on television in mississippi. certainly, to argue, against segregation. it made him in someways a marked man in mississippi. >> we'll be demonstrating here until freedom comes to negros here in jackson, mississippi. [ applause ] spokesperson: the volkswagen passat is heads above the competition, but we're not in the business of naming names.