when you take ethics out of the system, this is what you're left with. i think that the web is gonna be profound in what it does to our society. it is the ultimate direct to customer distribution channel. the smallest company in the world can look as large as the largest company in the world on the web. so i think the web, as we look back years from now, the web is going to be the defining technology, the defining social moment for computing. it's gonna be huge. yeah. [music] welcome to "the whole