millions of viewer s in under a year. it showed a conspiracy theory didn't need to be pulled by someone power. , anybody's ideas could go viral. >> the evolution of those sites expedited the ability of that information to start spreading? >> nothing was ever the same. and 9/11 was the first one where we saw how that was going to work. >> waiting in the wings to coopt a growing movement with alex jones, where he once sold videotapes one by one, he had a main line straight into american households. a new website info wars, which he used to amplify the 9/11 truth movement. >> alex quickly became the world's leading 9/11 truth per. that it was an inside job. it was always these elitists, the new world order, the fbi,