attention and that's because he's callous and unemotional. as opposed to going in and saying you're doing a great job. his diet's improved. we checked out this biomarker. it turns out that he's got a little bit too much dopamine in his right cortex and that's indicative of impulse control problems. i want you to go through this therapy for a couple of weeks, come back and see me. i don't think that's as overwhelming. >> for that to happen, people, all people, doctors, patients and the wider community, need to begin to think about mental illness differently. >> help us move this awareness wave. >> that's going to take the type of long-term community education avielle's parents support, and it's going to take money and a lot of it. >> we think with around $10 million we could exist and fund very impacting and valuable research for the long haul. >> $10 million. avielle's carnival in san diego raised about $13,000.