i mean why would a company think, paul a, that this would be a good way to sell soda and that wouldn't be offensive? >> well, to their credit, i have to say that they made a quick decision to get rid of it. and to be honest, we're playing it now and it was dead on tuesday. so, i commend pepsi for taking it off as quick as possible. i guess when you're so large, you can't catch everything. but everybody makes mistakes and, luckily, they got rid of this mistake. >> let's talk about pepsi and possible mistakes. right move for pepsico? >> it was a great move for them. yesterday i was in tears. i'm a first-time uncle of twins, alax and porter and i said maybe corporate america is changing