Some of the winds people are experiencing in excess of 100 miles per hour. The eyewall xur ig the stascurr states coastline. Georgia after florida its a matthew moves up the coast. Sadly the first hurricanerelated death in florida. A 50yearold woman suffered a heart attack and died. Officials call it a stormrelated death because emergency workers had to stop calls due to the high winds of matthew. And further north in the carolinas, the governor of South Carolina nikki haley urging residents to be smart, safe and listen toorders as matthew approaches. People always say, it will pass, it will pass, it is getting worse and were seeing it getting worse. The surge is worst, rainfall numbers are worse. Please, dont find excuses to do this. This tl is no excuse to risk your life. A lot changing as the storm moves slowly up the coast. Cnn has you covered. Begin with Victor Blackwell in vakzville. That city expected to get the brunt of the storm in a few hours. Victor, bring us up to speed on the very latest in jacksonville. Reporter the storm surge, john is the major concern here. We just spoke with the mayors office. Their concern between 1 00 and 2 00 p. M. And 1 00 and 2 00 a. M. Those will be the really crucial hours over the next 24 hours, and coincidentally, high tide here comes at 2 30. Youll have those two elements clashing together here. High tide and the storm surge as we continue to see the rain and wind here. Now, speaking of the wind, there have now been bridge closures. Over my shoulders, the main street bridge is still open. This will shut down when winds hit about 50 miles per hour. Not seeing, the National Weather service gusts reaching 37 to 40 miles an hour, but several bridges across jacksonville have been shut down. Intercoastal bridge, a bridge from atlantic bfroulevard. Those shut down and evacuation from a hospital, one county north in nassau county, the baptist beaches hospital there in nassau county. Those patients moved to another hospital, but, again, the major concern here, the surge, which on an average afternoon, a thunderstorm in the summer will flood the communities of sanmarco, riverside, avondale occasional occasionally. Were expecting the worse to come over the next several hours. Again, the hour of concern, one hour from now, 1 00 to 2 00 p. M. , john. And victor, the concern year hears, heard from the South Carolina governor, Florida Governor said early. President yift saying, maybe you watched the news, thought south florida didnt get his add hard if following its news yesterday. In jacksonville that area, thinking this isnt so bad, i can ride it out . Reporter this is there is unfortunately a false sense of security here. A false sense of feeling that everything is okay. This is the community that hasnt been hit by a major hurricane since 1964. Thats the one that hit, dora, that came in from senegal across the atlantic, slammed and then headed to the northeast. There have been brushes by over the last several years. 1999, floyd took a similar path as matthew but a little futter east. Further east. I covered faye that rained and rained. A very long time since theyve seen a storm like this. Although what we saw in the south was not as bad as some expected it would be. Jacksonville is now under the bullseye and has to prepare. If they did not get out with the 450,000 people the mayor says listened to that evacuation order, theyre being told to stay where they are, because the worst is coming. Victor blackwell, stay safe as it comes your way. Boris, watching live throughout the morning, debris flying through the streets. As you get a better scope of damage, any great sense how bad and widespread . Reporter its simply too soon at this point, john. The chief of police when we spoke to him earlier today told us things were going relatively well. Ill get out of the way and give you an idea what were seeing here. As you mentioned, john, the debris in the streets is extensive. Weve watched as this roof and the business across the street from us has just come undone. You see some of the roofing materials in the middle of the street here. Seen large sheets of scrap metal blown through the streets. Pieces of palm tree as will. Look to the left. Palm trees in the distance. Gone completely over, and just as we getting ready to get on with you, things seemed to calm down. Were now in the southwest portion of the hurricane, supposed to be basically the weaker part of the storm. The winds are shifting, though, and were still feeling them pounding this way. What were waiting on now is an idea of just how many people lost power here. The lights were going on and off all morning, and this area it appears theyve gone completely dark. The other big concern here is the storm surge as we were watching from our Hotel Balcony this morning, the water was creeping closer and closer. Theres actually a boardwalk not far from the hotel where we are right now. And it was forgive me if i keep looking to the sides, john. Concerned a piece of debris might fly at us, but it was taking very, very high waves as we were standing there, watching this thing. I spoke to a man here the last time daytona suffered a direct hit from a hurricane. He told me the whole thing was inundated with water. A very high boardwalk and wouldnt be surprise fundamental it happened again. Weve had to move around several times because of dangerous winds and rain, and at pun wont earlier we standing under an awning at the loop, in front of the lobby of the hotel and heard loud crashing above us. Got out of the way moments later at least a 500 to 800pound window came crashing down and then glass started to fall and a piece of wood fell through the awning literally right where we were standing. And heres another huge gust of wind. So even as im talking, even as this is supposed to be, you know, the lesser part of the storm, you can see, john, things are very much in flux here. Still a very, very precarious and dangerous situation. Officials have done everything that they can from days ago asking people to stay off the street. Unfortunately, since weve been reporting here this morning, weve seen people walking through the street. As a matter of fact, this morning, i saw a guy doing doughnuts in an internesection, doing tricks in this car. We there with the chief of police. That man was later stopped and taken to jail bp goes to show some people dont listen and put their own risks at risk and also the lives of the emergency personnel. The Police Officers and men and women that go out and try to save peoples lives in these dangerous, dangerous conditions, john. Nice advice and insights from Boris Sanchez live from daytona beach. Smart enough to stay in your house, give it a couple more hours. Wait for local officials to sell you its safe to go outside. Now to chad myers in the cnn hurricane center. Chad, a lot of people watching and say, yesterday you said this might hit landfall. Said it might be catastrophic. If youre further up, theres a sense of complacency you hear all officials saying dont let it happen to you. This thing is still a monster and coming your way. The pressure did not go up yet, john, meaning this storm didnt die. What happened, it stays off shore by about 20 miles. Here is shore, right here. Heres the path, right here. It has been wobbling back foornlgd, depending which way it decides to go, left or go right. It hasnt been a straight path. Ill show thaw you that in a se. What it is doing now is staying in the gulf stream. Thats the warm water just offshore of florida. So thats why its not dying. So what its doing is that its building water here. Its building storm surge, and then you think, well, the coast continues to go that way. It wont ever make landfall. The problem is, the coast doesnt continue to go that way. It goes that way. Because thats georgia and South Carolina. So as this storm continues to move from southeast to northwest it will eventually get all the way into georgia and South Carolina with a significant, i believe, i think its going to be a significant storm surge there. Lets get rid of this for a second and move you to this. This is jacksonville beach. On a normal spring day, spring break, my son and i right there, fishing off that pier you can hardly see. This should be a beach. The beach is completely gone. Cant see it, but i assume theres even water in the parking lot here. There right along the jacksonville beach. Heres where its going from here. And this is what the problem is. It hasnt lost any intensity. I know its not 140, but 120. Pressure hasnt done much. The storm is still very, very strong, waiting to hit land, waiting to do something. So as the storm continues to move to the north it will move into land at some point. Whether its brunswick, whether its savannah, or whether its charleston, this storm will run into the coast, because the coast turns before it will. And thats the problem. Its still very strong with all of that bubble of water, a 9 to 11foot storm surge somewhere. Whether schem creek in charleston or whether its tybee island or somewhere there across the northern sections, as the arm changes, as the coastline turns to the right, this storm will come onshore. So it will be a significant storm for someone. Hopefully florida completely in the clear. Im not sure jacksonville is yet because of that surge thats going to go into the st. Johns river. John . Chad myers, thanks. Well stay in touch throughout the hour and throughout the day. We mentioned, chad noted there, Hurricane Matthew bearing down on jacksonville, a major point of concern for the governor, rick scott. Listen here. We are very concerned about storm surge. And the worst effects are still likely to come. If you reshgs the jacksonville area has a lowlying area especially nassau county. Were very focused on jacksonville. Theres potential for significant flooding here and were not through this at all. Theres no victory lap here. The victory lap is when this storm leaves our state, and i hope it doesnt hit you know, georgia south and North Carolina. Governor rick scott earlier today. Again, the focus isnt on the winds its on the water. The storm surge. Talk more about jacksonville with that citys sheriff, mike williams. Thank you for your time. I know youre preparing. You heard the governor, heard chad myers. Yes, winds are punishing, but because of the river that comes into jacksonville theyre worried about the storm surge. What are you told the latest how much of a storm surge to look for and how far inland . Well, you know, thanks again, john. It obviously depends on the, where we are. The rivers a significant part of ow geography and gives a long way through due val county. Six to seven feet and others maybe only three feet. All is significant. Anything over three feet is a threat to life and weve been putting out that information since early yesterday, and so were obviously taking this very seriously and the governors right. Water is our big concern. We are concerned about wind, too, the next couple hours but dealing with the flooding for at least a couple days. And youve got a couple hours before you get the brunt of it. Whats your biggest concern right now and do you have people in areas that are supposed to be evacuated who arent listening . You know, we do. We started early yesterday morning encouraging feel evacuate. The mayor ordered evacuations of the beaches and other lowlying areas. We think based on traffic yesterday that we had a good number of people take advantage of that, but at this point, speblsly this morning, we began to tell people, look, stay where you are. Hunker down, ride the storm out. Were playing it for the worst and hoping for the best and it looks like that well be catching the brunt of the storm here in the next couple hour, and really through probably the next eight hours. So weve done a lot to message that to the community, and prepare for that obviously and then well you know, we will after that plan for the recovery. But if theres somebody who ignored those orders youre advice now, stay put. Too late to move or still time to get out . No. Its too late to move at this point. I wouldnt recommend anybody be on the roads at this point. We have, again from this morning, been encouraging people to stay where you are and hunker down and ride the storm out. So were monitoring calls for service and doing all that we can do but we have to gauge that with putting our First Responders at risk as well. Also a message weve been talking about the last several days. That there will be a point where First Responders it wont be safe for them to be on the roads either. Again, thats a minutebyminute conversation and evaluation were having. At this point its best for everyone to stay in the house, stay where they are. You should be in your safe place by now and ride it out together. Sheriff, how different is the add vees youre getting, the forecasts youre getting, the track, damage pro frekz jekz p gettingiously the track changed. What are they telling you different from yesterday . Weve been fortunate enough weve got the, a representative from the National Weather service here with us. The National Hurricane center with us. Were getting great up to date information about the weather, and you know, we had many reports yesterday that the worst Case Scenarios kept getting worse and worse and worse. So we got a little bit of a break today with some of the messaging but nothing that changes any of our messaging to the public. So while i dt did stay offshore were still taking the hit of a major hurricane and, again, putting that information out to our community the past couple of days. Again, while we hope that it will, the impacts wont be as grave as we anticipated, we still expect and anticipate Significant Impact and damage from the storm. Sheriff, appreciate your time on this busy day. Good luck to you and your entire force in the hours ahead. Folks, in the jacksonville area, listen to your sheriff. If youre in a place that should have evacuated, hunker down. Wait it out. President obama got an update from the federal emergency agent and department of homeland security. 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More than a half Million People without power and a state of emergency in effect in the state of florida. President obama speaking this morning at the white house just after a brief from the fema administrator craig fugate, so Pay Attention to what your local officials are telling you. If they tell you you need to evacuate, you need to get out of there and move to higher ground, because storm surge can move very quickly and people can think that theyre out of the woods and then suddenly get hit and not be in a position in which they and their families are safe. Craig fugate joins us now by phone. Thanks for joining us on this very busy time. Interesting throughout the day. I listened to you, the governor of North Carolina, the president of the United States. In all messages, watching the news and this this wasnt as bad as you thought, think im fine, i can stay put and live in jacksonville, charleston or savannah, thats the wrong reaction . Absolutely. People have seen some of the earlier reports out of south florida and said this storms not that bad, or its weakened. No longary category 4 hurricane. And we need to really emphasize that this is still a very dangerous storm. Particularly for north