Ied a hire whats going on here and in a lot of other institutions, the inner disciplinary approach to things. When we interview younger people they have a very broad set of skills and i think i continue to encourage that to be the case. The intersection between media law and practicing journalism is very important and through wade and a lot of other peoples effort thats an initiative that needs to continue in a significant way. Nowadays people have to understand technology and they have to understand they have to have deep subject matter expertise and i think i would encourage this university and other universities people are trained with depth and not just shallow knowledge thats imagine or active. But limited knowledge of subject matter which is how some people white wash tv reporters. We need more subject matter certain tease and expertise and i think there is a lot more room for that. We can think about subject matter expertise but something that is sort of one of the prerequisites but quickly is gone after an introductory course or two is story telling. Just the simple art of telling a great story. Because i think for all the students here and for all the professors and for all the practitioners, i think that we all know that as long as a person entering this business knows how to tell a story and knows how that the structure of stories depends on the story itself, and theyre all different ways to tell stories that people will always have work. There will always be a need for story tellers. It doesnt matter how, what screen its on or what advice. It may be the chip implanted in our heads. There will always be a need for story teller and a desire for story telling. There are books and studies about how we as a species relate and resonate with good stories. Its a gift and art. And its a craft. So i think that there are with humility i look at some of the artists of story telling and i always read and i say, boy, i could never arrange the words in that way to tell that story that way. But its also a craft. And that craft can be mastered by most. Thats the part that the art we can all reach for but the craft can be taught and taught very well here and taught in many places but that art of story telling is indispensable. I teach medical and science journalism but i have a question actually not related to that. I want to thank you both for your insight in sharing with all of us what you have today. Mr. Sherwood, you mentioned at the beginning bill kellers column where you said it was golden age of reporting but talked about the dark side as well which is freelanceers are assuming a lot of the burden of International Reporting as major organizations cut back and freelanceers who are hurt may not have insurance and abducted as in syria they may not have a big News Organization to help them and if theyre killed their families may not get the aid that they would have otherwise. What is the responsibility of major News Organizations in terms of utilizing freelanceers rather than hiring people with fulltime jobs with all the benefits and the strength benefits and the strength of the News Organization behind them . First of all, let me just acknowledge that youre one of your first students was our health iede editor dan charles. If dan is the reflection of the kind of students you put out in the world abc news is format every single day. I read the piece and know very well the complicated issues about freelanceers. On one hand its not a new tpepb nonnon. Weve depended upon them for a very long time. They provide a vital role in helping us do the work all over the place to the farthest reaches of the globe and also major responsibility that come with them. I would say when i saw the piece i shared that piece today with a number of our colleagues because we are there are all kinds of initiatives and movements afoot to give more protections to our freelanceers. We work with freelanceers and a very long time but the responsibility is great. When we said this earlier today to some today with a number of our colleagues because we are there are all kinds of initiatives and of my colleagues that the sleepless nights in our business have to do when we have sent people into harms way. And there are employees who are in dangerous spots because we are trying to fulfill our mission, our importance Public Service mission. Thank you. Thank you. Hi, im enrique and im a law professor and a graduate of this law school and a friend of wades. Were in the 50th anniversary year of New York Times versus colleagues that sullivan and yet cases against the sullivan and yet cases against the Institutional Press have been as low as they have been in decades at least according to most caters. I was wondering if that was your experiences on the broadcast side and not the local level and if thats so why do you think that might be . You try that. Go ahead. I defer to you on that one. We are the subject of 300 plus subpoenas your every year pursuing our stories. Weve got a lot of legal help. Wades team being part of that. There are a lot of these deals, these issues are settled in progress. A lot of these linel re a lot of these deals, these issues are settled in progress. A lot of these linel storyryes. Everybody is taking a cautious approach. I guess im seeing less of this occurring. I dont know if i have an opinion what to make of that off the top of my head. I have to give that more thought. Me too. Im happy to follow up and think about it some more off the top of my head i dont have a thought. Are you conceding when i ask people pursuing like you and i talk to a lot of people like you they say ask you them about young people what are they gonna do to bring young testimony to broadcast journalism. They talk about mobile apps and streaming and getting to the phones. What are you doing to bring young people to the actual broadcast. I dont see a lot of invasion at the Network Level or local level in the format of the news. Were using the same format we used 30 years ago. You can react to that some i would say the morning news harry, their formatting it a different way. Most of the new things that we tried, the explorations we tried are occurring on the weekends and in the morning news block and i think this is an evolving circumstance. I dont concede in any way next generation people wont watch our news. I think the style would you say theyre not watching it now . I think theyre watching it in fewer numbers. Im not satisfied with neilson measurement. I think neilson has a very hard time capturing viewership of younger demographics. We know that the sample is small and those rating samples are very unstable. There are fewer people of younger generations watching our news product but i dont concede that they wont watch t we know when there is big breaking news events whether its a storm or shootings at the navy yard or Boston Marathon bombing they tune in. They grow into the kind of news that we document there is a bit of a generational factor there and i observe that in a lot of different places. I think that we have to write it in a different way and shoot video in a different way and often about story selection. Its about pace of shows. Its finding a way to be relevant and part of this is hooking people in on mobile devices and other devices and fostering the notion of how powerful our brands are in the marketplace and how we can be trusted and it may be instead of the tv station newscast being the first place they go, it becomes the third stop that they have and theyre gonna move from mobile to ipads to desk tops to watching channel five in boston in that fashion instead of the reverse. I think its a challenge that the industry has. I dont concede in any way that we should give up on that next generation viewership. Not only do we not give up on it, but last week in miami, abc news in partnership with univision launched a brand new multiservice platform called fusion with the express purpose of appealing to a younger audience specifically a latino audience but really a diverse multicultural audience so the entire philosophy of this new Fusion Network is aim at younger people with different filters for the programs and different lenses for the program that is aimed to bring them in both socially, mobilely and digitally and watch on a Traditional Cable Television screen. Thats the entire philosophy of this new multiservice platform and its exciting. What we are going to do there is weve deployed several dozen of our very best folks from abc news and they will come back from these deployments to fusion in miami where theyre helping get this network launched. Its a very softed start. Its starting in a smaller number of homes and in the next five years it will grow to around sixty million in its fifth year and during that time well do a lot of experimenting and testing the question you are asking, how do we get younger people to engage in lifestyle programming and weve got a lot of ideas and were washing hard on it and well bring those ideas back to abc news and try to infuse the programming with of those lessons. Lastly, an important leadership value for Hearst Television is to value different skills, ideas and talents and that isnt just about the diverse workforce. Its about contrast and i think as we identify or were putting different people in different stations that reflect the community and the demographic we have a better opportunity to attract the peer groups into viewership in the stations. But its a challenge that the industry has. Thank you. Professor has just given us the signal. Is that one important . Gentlemens yes, sir go ahead. Im a first year law student here at carolina and a newspaper reporter for 12 years before this. Just got sort of an open ended question. Wondering if one of you could talk about User Generated Content and how youre incorporating that into your overall platform whether its growing in importance for you and how you pick out the best usergenerated content so you keep your credibility. Its important to us and its growing and we spend a lot of time cure rating that content. Weve seen that there is great value from getting the video from the people in the field and it adds dimension to the broadcast that we have. It needs to be curated in a very careful way. Thank you. This has an remarkable evening. Rarely does an audience have a chance to hear candid exchange between one of the big three in broadcast Television News and seasoned giants of news. This is exactly unique encounter that Wade Hargrove benefactor hopes to initiate. Wade congratulationsulations to you for the talented codirectors on the center on media law and policy. Thank you David Barrett and mr. Sherwood for this animated discussion. I have to make a few Closing Remarks. In taking my own idea with some seriously i began this past weekend to review what is really an is aston initially short history of broadcast news for whatever it might yield. The first broadcast came a mere 75 years ago when the legendary bob trout of cbs created an anchormans role in new york bringing on the scene live reports of the ominous union between nazi germany and relatively austria. At the end of the live broadcast from new york were two young legends in training, North Carolina born 30yearold edward r. Morrow in vienna and 34yearold william shire in london. Soon to join cbs on the scene radio team were 26yearold eric exceptor ride and 21yearold charles calling wood of michigan. Nothing was really more memorable to many during the war years for media than edward r. Morrows nightly reports for cbs radio. With a voice that god might have envied he began each broadcast with this phrase, this is london. He was toot ordered the long pause between this and london made the drama before the news itself was shared. He didnt close his broadcast with a then popular parting phrase shared among londoners in 1940 who endured a night of nazi bombardment in the blitz good night and good luck. After world war ii they continued their shade and shunned the newly emerging technology of television. Cbs had to turn to a 31yearold Douglas Edwards to host the First Television broadcast from 1948 to 1962. I really found no characteristic closing line from edwards, but his replacement, someone who became the most trusted man in america, according to one national poll, developed the most wellknown slant off line of all during his 19 years at cbs news. Walter con cite was everyones dutch uncle. The face and voice that broke the news of the john f. Kennedys assassination of 1963 and told of the Space Program and the escalation of the war in vietnam and asayssassination of Martin Luther king and robert kennedy. He would say and thats the way it is americans trusted that walter told them walter told them the way it is. He was followed by dan rather who was a 32yearold reporter when kennedy was short. He was an assistant of cronkite for many years until he was the anchor in 1982. He moved to a modest closer saying, thats a part of our world tonight. From this is london to thats the way it is to thats a part of our world tonight, these changes by cbs broadcasters seem to me to chart a retreat and appropriate retreat from claims of implicit acknowledgment that Television News was at best partial, limited a part of the world tonight. A similar tone of honesty characterized tom bro kas news. The 42yearold ended each of his Television Broadcasts as nbcs anchor with the simple statement, thats our news. Only this is what nbc has done. Long before brokaw, the nbc network contributed one important earlier element in development of what broadcast news actually was. In 1956, nbc pioneered the practice of a dual anchor. 45yearold chad hutly of montana and the boyish 35yearold David Brinkley of North Carolina. The show set it against the dry wit and funny observations of a far younger brinkley. They ended with a personal exchange. Good night david, good night chet. It was expanding the way it was, the broadcasters with themselves human. They inevitably worked with other journalists and with the listeners themselves. Brinkley may have been em pauled by the styles of other stars, his ironic tone and individual takes on the news were another important step in the transformation of the genre paving the way toward the highly individualized cable and shows. A b network was late to the party throughout the 1950s and 60s that ran a third place finish until the late 1970s when head of abc sports turned his Creative Service to the news. His collaboration with the news team was a series of inventions 20 20, night line and abc world news tonight that put them in the broadcast race. Peter jennings monday rated longer than any other broadcaster except dan wrather and most recently diane sawyer closed with the words, ill see you right back here tomorrow night. Reflecting the god like certainty of a measure oh or cronkite but its a product that market share is crucial and that getting the viewers right back here tomorrow night is of high concern. At no time in the short Closing Remarks to look at public broadcasting not much time for the advent of 24 hour broadcast news. Ted turners cnn news in 1981 which began another profound change 24 hours of coverage every day. It was on january 16th, 1991, that cnn reporters found themselves as we recall in the hotel in baghdad as america launched operation desert storm. Cnns bernard shaw reported on live tell fiftying the incoming missile rounds of an air bombardment all around. The whole nature expanding once again literally overnight. Edward r. Morrow offered live coverage of german bombings and 50 years later here were american broadcasters in the enemy capital reporting incoming missiles about them. Two observations final observations ill leave with this audience many of you young journalism students here at chapel hill. The first is observe. Youve been drawn to a tpro tpegs, a craft that relies on narrative to inform and share the news. Yet your profession must serve up daily stories in media that are among the most unpredictable and rapidly changing technologies in the modern world. No one not even the journalists on the stage or in this audience can fore see the formality much less the delivery stems and even the audiences for narratives you want to share. 75 years ago the idea that one could link journalists in vienna, london and madrid all at the same time that was unthinkable. In 1948 the seasoned war correspondents it was foolish to abandon the powerful media of radio for the doob kwrusz flickering back and white bastard child that was early television. It wasnt until 32 years ago as we said, i assure one day will seem a practical yesterday to you. The 24 hour a day Television News coverage began and that came not from the smartest men at bc or cb a but from a loudmouthed play boy americas cup sailor living in Atlanta Ted Turner who thought there was money to be made on a diet of all day, all night Television News. Whether the internet, facebook or twitter or one over the Horizon Media will take us all in the years ahead, someone somewhere is no ones guess tonight. It will be an extraordinary venture and my final observation about this uncertain world, it was 21yearold charles callingwood and 26yearold eric sevener ride and 30yearold edward r. Morrow and 35yearold David Brinkley who struck out to make radio or television history. The 15 years that lie ahead of us belong to you. Law or investment banging can sometimes be areas in which family or College Connections can play a huge role yet everyone of the broadcasting greats i mentioned tonight were tied by birth or close connections to no one in the trade. They werent from Media Centers in the new york but from north dakota and south dakota and kansas and montana. Each of you who are journalism students tonight is presently receiving a gift, a sup