They facilitate what we call social selling. It enables a salesperson or professional to leverage their network and ultimately convert what would have been a cold call into a warm prospect. Tell me a little bit about your process. Inhouse you build something or tools for your company to use. If you liked it well enough, you would push it out to the public. Tell me what youre working on in this area. I think youre referring specifically to how we at linkedin is leveraging it as a platform to generate value for our employees. It is important to draw distinctions between what historically has been public professional network, which is what linkedin is. Most of is publicly available by design. There is a private professional network of which you will increasingly see within the enterprise. There is sensitive, competitive situation. At linkedin, we are Building Tools allow us to collect values from our own platform. We want to have the right kind of engagement and productivity enhancement. It sounds like a type of interface. We wanted to be specific and unique to what we offer today. We have professional identity, for example. Again, no definitive plans to offer that as a project product. Who do you consider a competitor for the economic graph . People like to reference facebook. Occasionally they will do some sort of professional up a delegate people buzzing. So far, it is a broader layer. Who else is doing that . There is no company right now that has the professional focus at the scale that we do. That doesnt mean that we are not focused on the Competitive Landscape and future competitors and current competitors. There are other social platforms that operate with a far greater horizontal focus and a third party developer. It can serve our members and customers well. 80 of members are reinforcing that we keep the professional and personal lives separate. We will continue to keep an i out for future competitors. Google and google plus . If there are any Search Engines that decide to focus within a professional context, that could introduce a new dynamic. As a result of focus, we can create relevancy and value. To your point earlier, Large Companies are going to be thinking about how they leverage social assets and platforms to make things more productive and successful. Tell me more about your plans. From afar, it is hard for me to tell if you are trying to make linkedin into a sort of bloomberg type where you have news on top of your professional network. You havent described it quite that way. Where do you see linkedin going and content properties . The objective is to be the definitive professional platform. We make it easy for publishers and anyone who wants to share content to do so. For membership, they can cap that intelligence to do better at the job they are in. There has been a big move in that direction. Historically, there were some people that would have said linkedin is a way to get a job. With the launch of influencers and people like Richard Branson being followed by more than 2 million of our members, sharing information on how to become an entrepreneur and how to build the company, he is not alone. You provide personal philosophies for people . If they were to offer original content we are lucky to have a guy who has built a Wonderful Group that helps curate our sites. It is not at the exclusion of the social conductivity and that dynamics that allow us to generate a signal. It is taking the best of all of those disciplines to great the best experience. You are looking at a medium instead of a competitor these days . A medium is there are a lot of contents in the world. You package up the most relevant content you can find. Are used to working on your developer platform . I know you launched a few versions of that. And that is fairly constrictive compared to other platforms. Still pushing that with developers . We are. Salesforce is one of the better examples . Salesforce. There are millions of unique domains. We are working with publishers like yourself. In terms of sharing data to others, are you looking at doing anything more along those lines . Where are you focused more on as a content Publisher Company . We are investing heavily in mobility and with these apis, we dont want people tethered to the desktop to get a platform. Students have benefited quite a bit that people without work or suddenly needing to go out and buy new jobs. Linkedin is a natural way for them to do that. What are the trends youre seeing in the workplace . What industries are growing . I think there are a few trends. We have seen consistent patterns where the technology sector, Financial Services has regained some of its footing. Health care is a highgrowth industry. In terms of broader i do not think that is going away anytime soon. People are taking temporary work whether they want to. Or because the longerterm, fulltime opportunities do not exist. Probably one of the most important dynamics that we track is the skills gap in the widening skills gap. A lot of people do not realize where unemployment is roughly at 7. 5 , theres over 3. 8 million available jobs today in the u. S. One of the things that has happened is opportunities are being created by virtue of new technologies. But technologies are evolving so rapidly that it is challenging to train people to keep up with the technology that is being created. A lot of jobs are being automated and will not come back. It is not the growth of new jobs is not equal to the loss of jobs. A lot of people are wondering where their place is in the world. Door have to be a Data Scientist to be to get a job do i have to be an engineer or a Data Scientist to get a job . Roughly two thirds of those our nontechnical in major. Looking at the resurgence of the economy in a city like new york mayor bloomberg was the first to tell you they have created 300 more jobs than they lost during the recession following 2008. A good chunk of those hospitality, instruction are starting to come back online and create jobs. Also with regards to technology, there are hybrid sects. Companies like huber allow uber. There certainly economic value that is being added. Where do you see that going . I know there are right spots and technology, but there are losses in a lot of areas. How do you see this evolving . You are building your business around that evolution. There are three things we need to invest in. First, education. It is not just primary school. It will take at least a generation to improve and make sure we do not have an antiquated system that is preparing kids for jobs that once were instead of the jobs that will be. You have to have an adaptive learning platform. Also with regard to education, with that love to see greater focus on vocational things. There are jobs that exist today. We can make sure that the current workforce is better trained to take the jobs that exist there are a lot of retail jobs. To be can do better job with Vocational Training and make sure we are not just innovating when it comes to hire educating him about vocational, that will have an immediate term impact. Immigration reform is critical. There are people born outside this country that have unique skills to take the jobs that are available that are going unfilled. As a result, salaries are not being paid. Tax revenues not being generated. Most importantly, these immigrants what are the types of jobs that, you know, people that we need a visa for . What is it that you are seeing . I do not think Immigration Reform is one thing or another. There are many in this country that are working hard. You have a situation where in Silicon Valley and the jobs you referenced earlier, engineering jobs, it data science, significant skills are required. These jobs are going unfilled because the bar for allowing people from outside this country to work in this country is too high. I always recalled a statistic. 40 of fortune 500 were founded by immigrants of the children of immigrants. These companies are creating economic opportunities. A third area is to invest in infrastructure. Make it easier for people to access information they need to develop the training to obtain opportunities going forward. In terms of going back to a topic we went over earlier, things are popping up in the last years where people are doing their work online and hiring and firing each other based on their work online. That is happening within professional communities. It is not really what linkedin hatched. Linkedin is not hosting someones developers work. More and more people are living are living their resume. Were referred to that as inferred identity. It would not necessarily enlisting your experiences, but showcasing your work. It could be artistry. One of the things we are doing is starting to evolve the profile experience on linkedin so its not traditional text like a resume. It is a portfolio. You get to show the stories you have written or photographs you have taken. Patents you have generated. We allow as much flux ability as possible for professionals flexibility as possible for professionals of many backgrounds. What might that look like in the future for linkedin . We will be integrated into the site . The ability to log in with linkedin is something we have invested in. We continue to see good traction there. Going back to something we talked about, our goal to enable our members to generate value no matter where there are, not just on linkedin. Com. They can put their professional identity wherever they are going. Great. Thank you for your time. Give him a big hand, everyone. [applause] our next guest created a unique management style that he teaches a course for employees. Please welcome the twitter ceo, dick costello. [applause] whats happening . Thank you for having me here. I love coming and talking to groups like this. You guys have the most fun. You are the most fun stage of the company. Whether it is just a few of you and everything is possible and there are no barnacles on the organization or the product. You are up all night. You are the ceo and buying printer paper and all of that stuff. Amazing time for the company. Why do i want to come here and talk to you now for a few minutes right before lunch about how to lead when there are two or three of you and youre looking at each other. Why is that important . The reason it is important is because even at this stage as you go from two people to if you dont deal with these things, dysfunction becomes embedded in your company. It becomes learned. It is almost impossible to eradicate. I will talk about two specific things about how to manage and how to lead in your company. First, a paradox, the ultimate paradox of being a leader or manager. As leader, you need to care deeply, deeply about your people while not worrying or caring about what they think about you. Managing by trying to be like is the path to ruin. That is easy to say and think. The reality is there are all these little ways that managing by trying to be liked or telling people what they want to hear creeps into the organization. You will walk down the hall and speak about something they did that annoyed you the other day or that they need to change. You think they are busy. They look like they are having a rough morning. I would talk to them tomorrow. Or you are trying to create some award and the way you deal is instead of getting them in the room and talking about the fact that we have to do this and i need you to do this, you tell them, hey, we need to do this. You will do this. He called the second person in the room, right now, dont worry, you look get the next thing. Dont leave that way. Lead by being forthright. The way you build trust with your team and the people is by being forthright and clear with them from day one. Communicating with them based on clarity communicate with them based on clarity. That is the most important management tip i can give you. It is an understanding of that paradox and how important it is to care deeply about your team and not worrying about what they think about you. Second thing i will tell you, it is critical here in San Francisco and Silicon Valley there are many different ways to be successful. Ok . The problem in San Francisco and Silicon Valley years is we set people up to be an amazing leaders. If they are geniuses. Books are written about them. They show us how to do things the way they do it. They are constantly on tv and in the media. This is how this person does this thing. This is why they do it this way. We try to imitate what they have done to be successful. The reality is these people are the same people they were 10 years ago and are going to be. The person they are today may be frowned upon 10 years from now are was frowned upon 10 years earlier. It is critical as you great your company and your cultures that you absolutely internalize this fact. There are many different ways to be successful. I was having a conversation with the ceo of pinterest. He said, all these women out there who are leaders, there is this superpower that has enabled them to do amazing things. They are all different. I thought that was an amazing insight. When i tell you and implore you to find your own means of being successful and understand there are many different ways to be successful, i will frame it in his language. Find your individual superpower and leverage that. Be successful in your own way. If you manage by deep caring about your people while not worrying about what they think about you, you will be a successful as successful as you can possibly be. Always remember when you are about communicating clearly with people, you may think people are fooled if youre telling them what they want to hear they are looking at you all the time. If you try to lead in some way that is not true to who you are, they can see it. They will see through it. You will lose the trust of the team. It is those simple pieces of advice of how to lead. Have a great life. Lunch. [applause] [captioning performed by national captioning institute] [captions Copyright National cable satellite corp. 2013] we have been showing encore a. Sentations of q1 day q discussing her recent biography on calvin coolidge. Here is a preview. The single thing that helidge did is that when left office the budget was lower than when he came in. Now. Is the story for us how did he do that . Unemployment was below five percent. The budget was balanced. How did he manage that to make the budget goal lower and how did that help the economy . A lot because he got the government out of the way of the economy. Do you remember how big the budget was . The way he counted it was about 3 billion. Less than five percent of the economy. That was his holy grail. Is so longthis book is the middle section of the book is about his effort with another new englander from maine to cut the budget. They did not just cut the tax rate. They cut the budget. This is different from our modern supplysider. You will see a photo of two lion cubs he had. He said you cant just cut taxes, you have to cut budget. Namedlion cubs were Budget Bureau and tax reduction. You can see more of that interview today at 7 00 p. M. Eastern. Part of our encore presentations. I think it is really interesting to sit here and talk about how the Republican Party is less unified than the Democratic Party when we think about this historically. I think it is an interesting time to study this. The interplay of what happened in dealing with what happened. More than the underlying scandal itself. Especially if you are running in a context in which you can present yourself as an abused part of an abused group. Abused by the system. You can play that quite well. Whether that is the case is that jeff talked about. Alabama. Ore in who used the 10 commandments controversy quite effectively. I think that is very much the case. Of the National Parties this weekend on c span. Saturday morning at 10 00 eastern. Live on sunday, your calls and comments with mark levin. The author of five books. That is at noon on book tv. Span 3, American History tv looks back 15 years at the impeachment of president William Jefferson clinton. 35 senate and 435 house races will be decided in the upcoming Midterm Elections. Talks aboute cook what he expects in the coming months leading up to the elections. He spoke at American Universitys Campaign Management institute. Good morning. Welcome to the Campaign Management institute. I am candy nelson. I am the academic director. This is the 35th year that we have existed. We started as a bipartisan training institute. Everve been going strong since. Our first speaker today is charlie cook. He is the editor and publisher of the cook a lyrical report which he founded Cook Political Report which he founded 30 years ago. Analystso a political and a regular contributor to cnn, cbs, and abc. He is always very generous with his time. He will start us off by talking about the general political environment going into 2014. [applause] thank you. Thank you. First of all, i want to complement all of you on your decision to participate in cmi. Hardly a month goes by that i dont run into somebody somewhere that didnt say i first heard you at the American UniversityCampaign Management institute. I have been doing this for a really long time. I remember my favorite story about the cmi. Late 1980sin the or early 1990s. Bill sweeney was hoping to run the program. This was a few months after the cmi. He was walking through the Capitol Building and he ran into the speaker of the house, tom foley. The speaker pulled him aside and said, a few months ago, over the holidays, my father was very ill and was spending a lot of time with him and one night i could not sleep and started watching television and the Management Institute was on. The speaker of the house goes on to critique each of the speakers. You never know who will be watching this kind of thing on cspan and also a terrific program that is put to