Concept on campus. [applause] that same year, tony 15, another huge thing happened. We had the great honor of running into the executive chef from harvard university. We met him at a conference that we did and it was exciting because he came to us and said, i want some type of training. How do we do this . Can you help us . I said, sure. We have a two Day Training Program and windy want to do it . He said, january. We went back to the office and i asked everybody, can i do this . Of course, they said yes. It was a great success. It has become one of our most successful concepts for our campaign. Last year, we worked with over 20 universities around the u. S. , not only universities but also with hospitals, k12, and other Institutional Food ServiceOperations Training chefs. The training has become one of her most impactful programs. Since the first training, we have trained so many universities we cannot keep up with it. As a matter of fact, over the next three months we have 14 culinary programs in place. And this is exciting news, we will be doing our first training at a military base in the new United States in the United States. [applause] expecting to hear something in the news from the senators in iowa. [laughter] by the end of the year, we will have shown over 700 chefs around the nation how to make lants taste p great and to take animals off of the plate. [applause] and our team, which has grown, there are 30 amazing people who have ranged from various backgrounds. We have a registered nurse, dietitians [applause] wanda, whochef, chef helped open up the dining hall in north texas. She is our chef. She is awesome. We are in the process of hiring another chef and other people with a passion for saving animals, as all of you do. And in addition to universities, we are working with k12 school districts, the government and more. Politico,that watch they recently said the Humane Society of the united hates states is hitting the Meat Industry where it hurts, giving institutions and getting institutions to cut the meat they are serving and it is working. [applause] this would be possible without all of you. Together, we are making the world a better place, one plate at a time. [applause] ken, ladies and gentlemen. [applause] good evening. O and i is martin rh will be your moderator this evening. This part of the planner he is entitled, effective strategies for farmed animals. Or the end of factory farming. Before we get to that, the great people that will be speaking tonight. I have a message about a lost silver math book macbook. It was possibly left in the laguna room. Please contact me after the planner he. Or you can call. Or you can contact us on facebook. And i will leave that information at the information desk. If you find a lost, silver macbook. The prison that lost the silver back, it is right here. [laughter] so this evening as a distinguished panel, that not but they know much about the issue. Each person will speak for 15 minutes. Without more ado, i will introduce the first speaker. Schapiro [applause] of thethe founders more you clap, the less he can tell you. He is currently the Vice President of farm Animal Protection. Among his many other commitments, he wrote the introduction to running, eating, thinking, a vegan anthology. Is without more ado, here paul shapiro. [applause] paul thank you. Give it up for ken. Wasnt he amazing . Ok. Thank you very much to all of you for coming out. I know that so many of you sacrificed so much for the Animal Movement. Many of you donate time to the Animal Movement. Many of you donate money. There are two people in the audience tonight that have even donated their genetic material to be movement, give it up for my parents. [applause] paul ok right here. My father, you said it was a fun time . It was a pleasure. Paul it was a pleasure. Interesting, my mother did not say anything. [laughter] paul ok. There goes the first 60 seconds of the talk. Ok. Yearseriously, the last has seen some amazing transformations. Some huge points in our movements efforts to change the humananimal relationship. In the was the cincinnati zoo after he appeared to be helping to try to protect a boy that had fallen into his enclosure and the massive outrage that poured throughout the world because of his senseless killing. Or the slaughter of cecil the line in, lion, putting a hideous practice into the spotlight, the trophy hunters that go around the world to slaughter exotic wild animals. We saw the outrage that ensued because of that killing. Or the Animal Movements victory after 145 years of exploitation of elephants, the ringling brothers announcing that they are getting rid of the elephants. [applause] paul these are tremendous flashpoints in our movements progress toward a more Humane Society. Yet, if anybody was to objectively assess the last year and think about what type of year was for animals, you need to concede that it really was the year of the chicken. [applause] perhaps even more specifically, the year of the battery caged chickens, with more progress in the last year for these birds my van perhaps than perhaps in decades combined. From litigation campaigns and legislation campaigns to invest to advance their interests. And because of a grassroots effort of hundreds and hundreds of activists across the state, Gathering Signatures to put a measure on the ballot to make history for these animals, we are looking at real progress. Thaterson that led movement, rachel. Give it up for rachel. [applause] paul rachel after a long day of senator gathering in senator gathering in massachusetts, and i am proud to say that because of rachel and other peoples efforts to put it on the ballot, the industry did not like it that much. So what did they do . They did not want voters to vote on it, because they thought they would go with the animals and not them. They sued the state of massachusetts, tried to get us off of the ballot. Two days ago, the Massachusetts Supreme Court voted unanimously in our favor against the egg corporations. They will get a chance to make interest to make history this november. [applause] this string of losses led a politico to write that the repeated egg in the courts and public ishares how effective the entire Animal Movement has been in pushing the agenda. When we look at all of this, it makes it clear that this movement is an ascendant movement. As an important as it is to reduce suffering for animals, every person knows that is not enough to reduce the suffering. We have to get at the rate of the problem. Root of the problem. There are thousands pecking at the branches of evil for everyone that is striking at the rate. It is not to reduce the suffering, we want to prevent them from going onto the factory farms in the first place. [applause] paul how do we do that . We need to help the people move, move from an animalbased diet. [laughter] plants based diet. There are a lot of ways to do this. The primary focus has been on persuading individuals to change their diets. How do we do it . You could be like one hero of mine, who passed out one million booklets. [applause] aul if my arms looked like his , i would be wearing a tank top giving this speech. Probably the only person in the room that has bigger arms than john, david carter. He will be giving a talk tomorrow. [applause] onl johns message focused passing out brochures, david was giving speeches. And where people do pay per view , where people pay to see footage it is important that we change hearts and minds and diet when it comes to individuals. At the same time, it is important not to just change individuals, but also to change institutions. Just like what can was talking about ken was talking about, we can get huge gains for animals in the institutional space, schools, cafeterias, the military and even prisons where they are serving meat and we can work with them to slash the amount of meat they are using. The present pioneering this and has been for years, giving a talk tomorrow, Christie Middleton. [applause] and let me give you one example of how this can work. If years ago, she met with the Los Angeles School district. They served 700,000 meals every Single School day. And kristi helped persuade them to adopt meatless monday. Now everything the monday it is vegetarian, from k12, 700,000 people. Imagine how many speeches you would have to give to equal that amount of meat reduction. It is vast. This is where the Meat Industry is so afraid of. She and her team are also working with the largest food service companies, where they have implemented a Meatless Monday Campaign and hospitals to improve the health of the planet by reducing meat consumption. Now they say they are expanding into 2000 corporate client sites. Or air market, which wanted to go to meatless monday, tuesday, wednesday and thursday. The food giant, the compass group, 10,000 cafeterias in the United States. Just once a week. Compass group has not worked with another company to switch all of their cookies, all of their mayonnaise, dressings, all of their pancakes, also vegan all to vegan. Fromons of eggs removed the market because of one institutional policy. How many people doing need to persuade to eat fewer eggs in order to get that kind of demand reduction . That is the power of institutional policies and that is what we at the movement can do when we effectively and strategically organized together. And in san diego, the board of education voted to make the schools entirely meatless on mondays. And detroit, Christie Middleton worked to get meatless mondays, now they are entirely me free meat free two days a week. And ken mentioned politico. They noted that animal advocates are zeroing in on persuading institutions to cut the amount of meat they serve and it is working. [applause] news noted that the antimeat crusade is taken a toll on the beef industry. This is the type of work that the Meat Industry is afraid of because they know we can eliminate demand and huge swaths, in addition to the individual outreach as work work as well. This is part of a trend going on in the country. The Meat Industry magazine, entitled meat grata, talking about luring investors and general mills, the food conglomerate that but millions of dollars recently into a company that is heavily invested in. Millsked, why is general interested in investing millions into it, the Vice President said, if you look at the trends, half of the population is trying to avoid meat. [applause] paul for years, the Animal Protection movement has been on the right side of the debate about factory farming and we find ourselves now on the right side, and on the winning side, time and time again. So, this is why nasdaq is advising investors, how meat can impact the portfolios. Meat is declining. Think about quoting long positions in me industry stocks or security. [applause] paul all of this is indicative of the facts that our society is moving forward. We are moving toward a better day. We are moving toward a day in which our relationship with our fellow creatures is one that one alone to be based on violence or domination, but rather it will be based on compassion and respect. When people think about horande and it helps them to recognize that these animals are individuals, that those animals have families, it is our job to help the mechanized that this is not just celebrity animals like cecil, that have families. All have families. All animals want to live and be free from suffering, just like you and i do as well. All animals, whether they are companion dogs with families, or prairie dogs who have families. And yes, chickens have families. These animals have lives that matter to them. And where do we get off treating them like they exist as commodities for us to exploit how we want to . We need to recognize that the animals are here with us, not sibley for us simply for us. And we are recognizing whether with brown bears or with polar bears or with cows, these animals have the same spark of life that we have. Rds, tolar bears bi those in our barn yards, they may come in different shapes and sizes, or different fur or feathers, but all of them, they have the same consciousness that we have and they want to avoid suffering and exploitation that we ruthlessly put onto them. And the other animals of the planet our nations unto us. For too long, we have been waging a war on these nations, an unprovoked and unconscionable war raging on them. And just in the same way that usernicus and galileo showed that we are not the center of the physical universe, it is time for us to recognize that we are not the center of the moral universe either. This war goes on. It goes on on the land, the water, the savanna and inside factory farms. I believe our movement is making history and bringing us to a day when we will end the war, we will be the peacemakers between the species and finally have a more peaceful relationship with the animals with whom we share the planet. And i know it is difficult to imagine that type of world, but it might have seemed impossible to believe that somebody could go to jail for 30 years and come out and become president of a nation, but that is what Nelson Mandela did. It seems impossible until it is done. [applause] l a decade ago, they would have told you that getting rid of battery cages was an possible, now it is inevitable. It was never impossible, it was made it impossible it was made possible because in a month activists animal activist became effective. Animals do not need us to be right. It is easy to pound your chest and talk about right or wrong. In a most do not need us animals do not need us to be right, they need us to be effective. There is the deal. We are making history for animals. Agofact is, 150 years people would have said, people did say it was impossible to imagine a World Without slavery. That was a legitimate debate 150 years ago. 100 years ago, legitimate debate was saying half of you would not be able to vote. 50 years ago, legitimate debate was that black and white could share the same fountain. You wouldago, be a social pariah in any part of the country. And yet today, what might be possible tomorrow for animals, what might people say that is impossible today is a legitimate today debate that we can achieve in 1520 years when people are looking back at the way in which we so commonly engaged in a war with animals. And people are saying, it was inevitable. But you know it is not inevitable, it will only come if only each and every one of us works together to make it happen. Thank you very much. [applause] [laughter] incredible. Thank you very much. Makingt speaker, who is his way to the front is michael webermann. The executive director of farm, where he oversees a beacon v egan approach to eliminating the number of animals raised and killed for food. He is also a main organizer of the conference. Give it up for michael. Thank you. Thank you so much for the introduction, martin. Sorry you are seeing a me one more time on the stage. It looks like paul is not the only one with genetic humans in the room. I believe my mother is in the rim, is that correct room, is that correct . [applause] i assure you she is here, i texted her to confirm it. I am so glad to be here with paul, talking about the best ways that we can advocate for farmed animals. And like paul said, we cannot do it with only individual outreach, we do need institutional approaches. But i want to talk about the importance of building a generation of compassionate leaders. We cannot leave this to just corporate change, we also need people making a difference. Slides am are the going backwards. Ok. The farms mission is to create a world where animals are no longer killed for food through a Public Education campaign. And we do this work the way we do it for two reasons, one, is the numbers. The vast seriousness of the situation. Over 100 billion animals are killed globally every single year across the world. It is a number so large that we cannot wrapper heads around it. Another way to think about it, it is big, the time by the time the panel is done, over 10 million animals will have been killed for food across the world. So it is critical we do all the work we need to do to fight for farm animals to fight for farm animals. And we also need to change young people on the issue, because if are the future and we cannot just have people eating less meat and not knowing why, not knowing how, or that it was just stuck snuck into the food system. It is critical and it helps animals now, but if were going to build a world in which animals are not raised for food, we need to have a generation behind us that believes animals are part of the inner circle. And so [applause] what im going to do is give a few simple tools for how we can create what i call what will moments. Lightbulb moments, the moment it makes sense and tools for how we can sustain that. My label moment came when i was 14 years old in my french class and we learned how to say the names of farm animals in french and the noises they make in french and we learned how to say their cuts of meat in french all in the same classroom and it created that lightbulb. I never really thought about the fact the meat i was eating was view from is a hims for bodies and i went vegetarian overnight. I was involved with social justice activism though it was easy for me to shift into a big diet vegan diet and i have come across a few things that i think even if we are not going to be fulltime professional advocates, a few simple things we can do to make our work more effective. Is to find captive audiences. Another way i think of this is to find board of people. Bored people. If you stop them on the street, they might stop for a quick second. It will go in one ear and all the other but if you find people or when they are waiting in line and can get them to watch a video, youre are going to be a lot more effective and having them engage and listen. We have seen this time and time again. We get hundreds of thousands of pledges from people. And to some of us, this will seem totally intuitive but the evidence shows its true is to focu