Senior centers and libraries knocked on doors in Senior Centers and libraries. Making robo calls. We get to be the bottomup hardy again in our infrastructure, the way we can gauge the voters. I believe we would be the bottomup party. Its as people emerge. They will come to the top. I would say, the we look at them as president ial candidates, it is not fair to them or us. We are the free market, pro competition movement. Why do we not welcome that in our primary system . It makes no sense to me whatsoever. Let me just add, there are many losses in the United States senate rate for this year. There is so much comfort each about murdoch come a nobody paid attention to the fact that you had all of these hand picked establishment candidates who lost. Who were not named aiken and murdoch. In new mexico, montana, florida, ohio. Virginia. Deb fisher one in nebraska. She was the third choice. She is now a u. S. Century bank do not let the people they have all the sources, all the money. How do i expend those losses . No competition. Clearing the field. When george w. Bush was told that he could win, the very first primary comp petition contest Emma John Mccain beat him in points, he became a better candidate overnight. All of a sudden, somebody beat him. He became a much better candidate overnight and became a two term residents. We should want competition. That person never is ready for prime time. I think some of these governors are terrific. This movement should come up with a job description. If you are going to hire at National Review, posted job description. Why are we not doing that . It is not a litmus test. What should your skills be, your belief system. I think we will have to nominate people who are relatable. Who have an everyman story. We have that on our side much more than they have that. What is so everyman about john kerry or rockefeller . , because these people i am sure you are aware, voters do not ask, do i like you . They ask, are you like me . Are you like me . Do we have anything in common . What is our connect tissue should mark connective tissue . There is always one. People raise children every day. Ross perot was worth four times the amount of money that mitt romney is, and he got a lot of people to believe he was a populist. He was for the middle class. We have to have equal who have an everyman and everyones story to which people cant relate. It is incredibly important. One thing we cannot over emphasize the top down mentality that you talked about. The most successful part of the conservative movement in the last two years has and what . Tea party. Did that start in washington . No. It was because of washington. But the fact is, that came from a conservative grassroots. A lot of people talk about the sophistication of the left for voter turnout. They were more sophisticated even at the digital level. But to your point, they touched people personally. We counted how many robo calls went in. They cant determine new doors they actually knocked on. They did a mix of new and old style. Part of it was their campaign on the ground never went home. In ohio, they have been there for four years. Many of our state and local places we have to revisit that. A lot of directives come from the National Level. That has not been a good thing. I have to say, my son is here with me, and he spent all of last summer and endless hours in 99 degrees e knocking on doors in virginia. There were plenty of people [applause] there were some, but not near the levels. I would just point out, i agree that the ground game on the part of the democrats was better. You know, you notice these things and they go by in your peripheral vision and you see a flashing yellow lights and think, i should be paying attention to that. And you forget it. That flashing yellow lights with all those loader registration movements that the democrats are always doing every now and then you go, another group funded by george or somebody. They will go registered new voters. These thoughts and then forgot. They did not forget about it. They were registering their single women and minorities and immigrants and the one. We were not. There werent 93 million registered voters who did not vote this last election. That is not unusual. When you consider that half of them probably married voters and that romney won married voters by 54 , wouldnt it be advisable for us, in addition to fine tuning our message and in addition to focusing on having a better competition for candidates, wouldnt it be better for us to focus on bringing out our voters . They are out there. Married women, married men, tend to vote republican. I want to answer that. In addition to registering people, people who follow me on twitter know i watch way too much msnbc. Sometimes i get the impression that people are not looking at what the other side is doing. It wasnt just voter registration. There was also convincing people that republicans were suppressing the black and other minority vote. I think there was a total lack of realization on the right that this is going on. The left truly believes and convinces it uses the strategy that republicans are trying to suppress the vote. When we dont we dont even Pay Attention to what the other side is doing. How the heck are we going at the National Level, i did not see people fighting back. When the right was challenged on those things, where did you see as really fighting back on that issue . Frankly, when things happen with murdoch and others, people scattered like crazy. Nobody was standing up trying to say that is because there was no way to defend what they said. I think the murdoch thing was a little bit different. The fact is, we were not even prepared for we were not out front proactively talking about the issue. We let them do the groundwork and talk about the war on women. When that happened, the grounds more fertile for people to buy buy into and believe it. They had not heard anybody at the National Level making a pro life case in a good way. Early making a positive case. They were not really talking about that issue this time. , a prochoicet fundraising pack they train their candidates. They bring them in, give them murder boards where they fire question of them. I think they put a microchip in each of them. [laughter]they want more women, more prochoice women candidates. We need to do that, not necessarily to get prolife women candidates, but just to train our candidates how you answer. Because the press is very liberal. When they present a question on abortion, they always go to the vulnerability of conservatives. They say, where do you stand on rate . That is a tough question. She could get these candidates in a room and say, when you get that question, you say that is a very hard question. I have struggled with that personally. I would like to ask my opponent how he feels about abortion in the ninth month of pregnancy. Or partialbirth abortion. Those are hard western for their side. Hard questions for their side. We have to be ready to do that and turn the tables. [applause] one thing she said was really important, not said by conservatives and the media one of my 10 reasons why we lost. Conservative cocoons equals self inflicted media bias. I absolutely believe that. People believe obama or romney was going to win, based on where they get their news and information. She is saying that we do not pay enough attention to what the other side is doing. I do not want your Blood Pressure to go up when you hear the lies or read some of the nonsense, but it is really important to see what is going on. Not as some covert operation, just to understand. I do a lot of cnn. I talked to democratic strategists. I talked to people who are practitioners. They barely broke a sweat. I thought romney did very well in that one debate, and they were not arrogant. They were confident. They had a plan of action. Every day, they showed up to work, sometimes they were still at work, and put one foot in front of the other and eight by day, for 12 months, 20 months, they implemented that plan of action. The work was tedious. The work is drudgery sometimes. It is boring. It is cold outside, it is hot outside. The work is not glamorous. The goal was glamorous to them. The goal was to reelect barack obama. I think a lot of people on our side got caught up in the glamour of the process. We need to be willing to do the work. They have always been the worker bees. You can see that this time. They raised all this money. The old saying is very true in politics as well as foolish wealthy men the fastest way to make a small fortune into a very large one and waste most of it. That is what happens in politics. You have much money and not enough appreciation for it and utilization of grassroots techniques. Pay attention to what the other side is doing. You will learn, and it will make you think. You will say wow, this looks really smart. You can look online at inside the cave. You will learn very quickly what the plan was from the obama people from the left. If he can win the next time the Mainstream Media tells you which republicans can win, run the other way. They know exactly who can beaten. They put one or two names in their polling, they Start Talking about just one or two republicans on all their talk shows. They start writing comments about just one or two republicans who can win. Do you really think they want a republican to win . Think about that. We are taking our cues about who can win four years before we are supposed about, from people who do not not want us to win. On the point about listening to the other side, one of i think it is about engagement. One of my biggest pet peeves is people complaining about washington. There is a role for that. There is justification for that. It is not just a matter of not being on the defensive in the debate. Bringing up the hard cases for the other guy. It is also about making long term arguments about what government has done. All too often, not just our candidates but people on the front lines often find our content with the talking points. The clinton problem is that its a political problem. Cocoon problem is not just a political problem. How to reengage more people in this room in impacting this argument. Creating a space where politicians are more comfortable doing it. One challenge that we have with appealing to women voters, i think it is also true of men who are who only have a High School Diploma are have trouble finding a good job. And obamas america, we are all having trouble finding a good job. [laughter] women think that when they are voting for democrats they are voting for security. Single women, many of whom have children and who feel quite vulnerable to job losses or any change in the economy or anything that might around in their own lives might go wrong in their own lives. They want that safety net. It is not an easy sell, but we have to make the case that what you think is security is not. Because, as will soon be obvious in states that have followed this model of a larger and larger Public Sector and more and more benefits, states like california, illinois, new york, they are going to go bankrupt and come to the federal government for a bailout. We have to be ready to hammer home the point that what good is it that you voted for security when, now your benefits will not be able to be paid for. It is no longer a public that can afford it. This seems like a deeper pot deeper cultural problem. How do you convince them that the government is not their husband . A woman has written about how you convince them, when you have this popculture suggesting that guys are losers. Dads are losers on every comedy show. How do we fix that environment . Policy wise, culturally, this is for anybody. It is a huge cultural problem that we have. The flight from heritage. It is frustrating marriage. It is frustrating because you do not want to seem preachy to people about how to live their lives. Yet, we know for a fact that people who get married people who the liberal foundation about 20 years ago did a study, much quoted since then, and they found that if you just did three things in american life, you would not be poor. That was, refrain from having children until you got married, get married and stay married, get a job, any job. You did not have to graduate from high school. If you did those three things, you would not be poor. Unfortunately, when you tell people that, it seems as if youre being judgmental and you are preaching. There is a certain amount of preaching that is going to be necessary. Charles murray said in his fantastic book, what we have now is a bifurcated society where the upper classes are still getting married and staying married at roughly the rates that they did in the 1950 ps. They are fine, their kids are doing well. Their kids are getting into college. A professor at cornell said he looked around the classroom and relies that every single kid in his class came from a [no audio]we have this bifurcated world where the middle and upper classes are marrying, raising their kids in a wholesome environment and doing well, and the rest of society, the bottom half, is fleeting marriage and is suffering as a consequence. As murray said in his book, if the upper classes would simply preach with a prop is, he would preach what they practice, you would eventually get somewhere. We have an entire population now i women who choose not to marry and choose not to be mothers. It is not a circumstance, it is a lifestyle. Consumer america has dealt with this for years. Consumer america has to sell soup, food, and cars every day. Political america shows up once every two done, four, and six years and tries to sell itself. The other said exit them as consumers. To get down to their. Asterisk. Number seven on my list, it might, to numbered two by the time the election comes around, i read a book six years ago nobody read it because it did not insult anyone. Let me just tell you, on page 25 of that book come we predicted that the next political Demographic Group would be unmarried women. Because you look at census data. We look at cultural indicators. He started to look at sheer numbers. In this election, in 2008, unmarried women voted two to one for obama. In 2012, married women unmarried women, 221 for obama. Mitt romney carried married women. The problem is, the trend is going in the opposite direction. The challenge for republicans is that unmarried women are a growth market. The are all over the age of 18. They are mostly eligible to vote. They do look at government as a safety net, not as a trampoline. A security. Maybe subsistence for some. Maybe a supplement for others. They also i think the obama people were worried about many women this time. What they did, not to unmarried women, but what they did to women overall is, they waged a phony war on women. It started a year ago. I remember hearing it super bowl weekend. They waged this war on women and they took a 45yearold never married, childless woman who, exit six figure income make a sixfigure income. She alone is responsible to pay her monthly bills. She is scary to the obama reelection campaign. She is economically savvy. She is part of the ownership investors society. She is part of his upside down Approval Rating on the economy. Yes, they took her and scared her into believing that the republicans want to deny you contraception. Denied you a portion. Control your life. They talk to women for the links down an entire year create from the waist down for an entire year. They took her and brought her back. Let me just say two quick things. I do have blinders on women. True things about women voters. Go back to 2010, a majority of women voted republican. Two years later, after obama carried women by 13 points, a majority of women voted republican. More women voted republican than democratic at the congressional level. What was the message . Did anybody talk about abortion or contraception in 2010 . Of course not. It was spending and the debt. Think about what the messages where that compelled women. Government spending too much money. The bailout suspending the stimulus and the crown jewel, obamacare. I did not hear hear much about this time. Second thing, stop allowing the left to talk about Womens Health. If they want to talk about abortion, lets talk about abortion. Contraception, lets have that talk. How dare you call it Womens Health grou. [applause] whats the number one killer . Cardiovascular disease. Where is obesity and nutrition. Where is longterm care for the widows question ma . I will not allow planned parenthood and the rest of the crew to get away with talking about Womens Health. You should not let them. Can we stop talking about womens issues . I have been in politics only 25 years. I have never in my life heard anybody talk about mens issues. Have you . [laughter]i have never heard it in my life. What is a womens issue . Women, men who like women or have women in their lives, daughters and nieces and wives and girlfriends stop talking about womens issues. Do not even cede back ground. We believe women talk about all issues. I think we subtly seed that ground. To allow that to even be waged on the floor of womens issues and health. I agree with that point. My question is, why do we . Why are we show defensive . Even women candidates are defensive on this matter. Or just exposing the lie. But abortion is Womens Health. I do not know what it was this election cycle. We do train our candidate, maybe not to the extent that we should, but this is not todd akins first time to run for office. He has talked about these things before. He went off message on it. I think that so many people on the conservative side were so sure that this would be nothing but about the economy. The economy was the number one issue. Even though everybody did say, economy, economy, they were clearly thinking about other things. Folks in many places were not prepared to take on some of these battles and proactively go after it like you are talking about. Windows things on the war on women came out. Not enough. Not with the force they came out on their side. We put all our eggs in one basket and people were not prepared this time around. There were a few myths. One that should not get established after 2012 is that women trip to the polls to vote on the issue of contraception and abortion. That is not supported by the exit poll data at all. Abortion and contraception barely registered on the list of issues that women cared about. Or men, for that matter. That is one thing. Another thing to bear in mind is, all the polling, this is been true for decades and has not changed very much, is that when you look at voters who say that abortion is very important to them and influences their vote for a candidate, it is split about