Thank you for joining us. Great crowd. Hello, everybody. Its an honor to be here with you. I heard there was a new book coming out. Kind of neat to read i think im actually selling more kindle copies than hard cover. I was going to ask you to autograph this. There you go. It was got some questions lined up. I do remember it was in this very room not long ago we talk about intel for the documentary. For cbs. And as we were talking and watching, you point out there was arthur rock standing right next to gordon moore, having a conversation, and i. Taking a shaking, horrible iphone photo of that historic moment. That had to be an inspiration to see them together. Yes, and perhaps the last time. A sense that history was turning that night. I should say, you and i could literally swap seats here. I had the interview show on pbs and you cover Silicon Valley every day and knows what is going on. Maybe halfway threw well switch rauls. Host i do cover and it we have had this discussion before and lamented the fact that Silicon Valley only looks ahead and rarely looks back. Those that dont look backing missing what is going to come next. Intel a perfect example. You have one of the early spinoffs, making money for investors through a stock offering, three volatile people, some vc money. They led the groundwork for now. Guest exactly. It begins there. Ive gotten a lot 0 the question i get most in all the interviews on the book is, how dare i suggest that intel is most Important Company in the world. And everyone says, you know, are they havent done that well these last five years and why not facebook, a million members, and google. Its the access opinion to the enter tet. I tell them if tomorrow morning the employees of intel sleep in, they were tired of doing moores law for 50 years, all of this would just grind to a halt. Might take ten years, but we live in a world defined by moores law, and intel is the its the high church of moores law and theres a high priest. Theyre committed to the depth to keep moores law moving forward, and it gives us the world we live in, accelerated reality and all the things can he have become accustomed to. But its not a law. Its a social contract. Intel is and the other companies in the biz. Samsung and qualcomm, they made a commitment to keep this going to drive the technology forward. They dont have to do it. If they decide they dont want to do it anymore, all of this ends. Its still hack. Host has been said about that intel are the basis for everything that came after and everything we see today. Guest were so far up the food chain now. Were doing uberand Autonomous Cars cars and all those things. Were so many generations removed from the world of chips, we forget that it all runs from there, all emanates from there, and the ron we have this progress is because moores law flips every 2436 months and gives us a whole new set of opportunities. Host i want to get inside the book. But first i want to just what struck me is the cover. A longrunning debate, science, theology, you titled this the trinity it. Guest yes. Host there are three people but the trinity is a religious not a very subtle reference. Guest if you follow my career, no one has ever accused my of lack of hyperbole. And it was originally going to be trilogy. And i thought thats not enough. The more i thought about it, it really is kind of a biblical trinitiment you have noyce, the father, the father of Silicon Valley. You havegoers and his law, the holy spirit, and then the difficult but ultimately successful sun. Not sure ion understand it now. In fact i gave andy the very last word in the book. I went over to his office in loss altos and talked to him, and im not going to give you the last sentence. Andy said after all i knew about his history, what he said to me knocked me out of my chair. It was just the opposite of what i thought. And suggesting that even andy doesnt fully understand his relationship to noyce. So, i had to call it trinity. Host the history of theology, filled with. Of complexity, some pair paranoia. Guest no shortage of that. Host and you look at the reverrens of steve jobs, represents a following. Knife you look guest if you look back theres a series of key figures, and it starts with sherman at stanford, then packard, the first World Historic figure to come out of the valley and is the leader of the valley until the 60s, and then its noyce, and noyce is a father figure to jobs. Steve grew up right over here. About 12 blocks that way, and he was kind of a lost kid. And he couldnt find a mentor worthy of him until he ran into bob noyce, and he instantly realized, i think, that noyce would always be able to teach him something, no matter how successful he was. And so you look at the story of apple, its really apples patterning itself on Hewlett Packard but jobs is patterning himself on bob noyce, and noyces early death really shattered steve jobs. It grew him up. Steve jobs grew up twice. If you knew the earl jobs, a pretty an noxious guy. Noyces death and then the illness. They created the steve jobs of legend. And jobs reputation, which couldnt get any higher, is slowly fading as this next post Millenial Generation comes along. And theyre looking at trying to look at Mark Zuckerberg but that isnt going to work. I think theyre focusing on elon musk. Host i have had this discussion with him, aaron at box, jack dorsey at square. Theyre still looking at what jobs was able to do at various stages of his career. Guest its kind of interesting. Talking recently to andy, he suggested that theres something happens every once in a while in the Business World where people just seem to accelerate away from everybody else and they do something that is unimaginable. That they reset the rules of what you can accomplish. And we saw that first with Hewlett Packard, with the great run of the hp wave from 57 to 74. And then intel takes the world with the processors, with the s86 processors, and changes everything and keeps up this amazing pace. Then jobs gives us maybe the greatest run of innovation in history. Where he produces three category creating 100 billion industries, one after another, every three years. That is when business becomes something almost supernatural these guys dont know what theyre doing but keep going. And that is worthy of a story to be told, i think. The singular individuals and how they did it. Not just the results but what made them who they were. Host one when person who has not gotten his due isnoyce namesonthe building. Theres a certain legendary status but we dont know as much about him. Theres an amazing story you tell in the book where he had a pilots license, which not only scared andy grove but almost took the life of both noyce and steve jobs. Guest they went flying. Would have been richy valens, the buddy holy, the end of the digital age at the end of a runway. Thats why they dont let modern ceos do that kind of stuff. I know that jim morgan and bob noyce used to go helicopter skiing in the bug they quit the year five fellow skiers died. And i talked to jim morgan about it. He said he and david would go down the hill like that and noyce would go straight down and i that was an an an an did anybody here know bob noyce . Good. Theres very few people left. I was up at intel and giving a talk in portland, and i was their marketing people, and they had a they were running slides of all the people there and how long theyd been at intel, and people there had been two months. The longest person was 17 years. And i realized that basically nobody at intel anymore ever knew bob noyce. They see him on the wall. When you walk into the robert noyce building, but host perpetually young. Guest yes. Its hard to explain noyces appeal. He is as charismatic i have interviewed all these people over the years, and he is maybe the most charismatic person if met. More than packard, more than steve jobs. Those guys you felt the reality distortion zone around steve and youre talking to George Washington or god when youre talking to packard. Noyce just has this easygoing gravitas, this wonderfully deep baritone voice and was a singer, but also an athlete, champion swimmer, and he realized he had built this Gigantic Company but also had been coinventor of the integrated circuit. So he was like a baseball, talk about the five tool player. Noyce had done everything, and he was friendly and engaging and down to earth, and you could see why he had that effect on jobs. When you sat with bob noyce, you wanted to hang around with him. You wanted to be bob noyce. Thats hard thing to convey in words. And theres very few videos. I did the last interview with bob before he died for hi pbs show. It got erased. Host oh. Guest theres one copy on video tape that is kind of snowy and scratched at stanford library, but thats about it. So, the visual record of bob is slim. And his physical presence thats impossible to convey. And the sad thing is he died too young. He died just before Silicon Valley became this world phenomenon. He died just before the dotcom bubble. Just before intel became most valuable Manufacturing Company on earth. And he left this incredible void. We all remember i remember driving home im teaching and was driving home when jobs died, and you were at apple headquarters, and also crews in front of homestead high school, and this shock wave that went through the valley. Noyces shock wave on his death was the same but smaller, because the valley was smaller, but he hit every boardroom. They were all fair children. Everyone admired him and there was this feeling the mayor of Silicon Valley his nick name was gone and there was a vacuum and thats never been filled. The next generation, jobs and ellis are just too dysfunctional to be the mayor of Silicon Valley. Host let me ask this. The tech archetype, dating back to albert einstein, bad hair, socially inept, or the mad hungarian, the crazy, i paranoid and then you have the smooth, good with women, where does that come from in the tech world beforenoyce. Guest that is what makes him stand out. He was a very cool guy. So, we havent had another bob noyce since, and we have lost this sort of center to the real. We have lost the idea that remember, when Queen Elizabeth came to the valley, it was just assumed David Packard would meet her, and everybody went to hp and all of them, and stood with dave packard while he met the queen. When the japanese Semi Conductor industry attacked the only person who could speak nor u. S. Electronics history is bob noyce, which is why he pulled out of intel and went back to washington and was very successful. Now when president obama flies in, who is the person that stands there and says, i represent Silicon Valley . There isnt one. There hasnt been one now for 20 years. Thats the void that bob noyces early death left. Host thats interesting. Guest can i ask a question . Host yes. Guest how many people here work at intel . How many worked in the Semi Conductor industry . Ahha. Okay. How many people lived here 20 years . Wow. 30 . Not many hands went down. 40 . 50. 60 . Wow. Good your guys. I watch to get a sense of i notice theres not a lot of twitter people here. [laughter] guest thats a statement on the fact that the valley done think about history. We look forward. I think about when i walk in this building, because 50 years ago, i was standing right about here, with a pellet gun on my shoulder, out hunting birds, this was one continuous field to the 40by80 wind tunnel over here. Host you had to feed your family. Guest yeah, sure. And fairchild was right there on ellis street, and the school in Mountain View is just over there and thats where i went to school, and steve jobs was a year behind me, and everything north of here there was a drivein athleteter and nothing. 20 years ago i was in this building and it was silicon graphics. Theyre exciting new building. I came here as a reporter for fort fort tune and i realized this was a company in serious trouble, and i wrote the very first negative piece about silicon graphics, caused a huge stir. Luckily history proved me creek. If we were still see sgi global headquarters, id have some apologizing to do. Then we were here for the celebration on the pbs documentary, the rehabilitation of bob noyce. I think its interesting that noyce is becoming, coming back in the public eye. Theres a curiosity about him. Gordon endures forever because his names on the law. Thats what counts. And i have no doubt that school kids 500 years from now will learn about moores law because this is an amazing historic interval were in. Were so lucky to be right here, right now. What i find interesting is, andy, who bestowed the world like a colossus ten years ago, and a man i think is the greatest ceo of the second half of the 20th century, because he had to ride the tiger and he did it, and look how difficult it is for aberdeen else to do what he managed to do. Andy is in this sort of period now of semi eclipse. You dont hear about only the paranoid survive. I think this is andys time, and i think hell come back in the public eye a few years from now. Host it will be interesting to see i think there is a little nostalgia for a smooth ceo, goodlooking ceo guest an adult ceo . Host an adult ceo. And the young ceos now will say, now, bob noyce there, was a guy who could get the message across and invent an entire industry. I think theres a little bit of that now if you look at the jack dorseys of the world saying i dont have to be crazy, pulling my hair out. I can be smooth and be on magazine covers and still lead a company to guest take off the hoodie and put on a shirt. Host yeah. Guest im actually in the the new yorker today, which is like the greatest thrill of my writing career. Just to see that font gave me shivers. Annals of technology. Its q a. I ended it by saying theres a distinct difference between that old crowd and the current crowd, and that is, if you go back and look at the founders of the Semi Conductor industry, the founders of the modern Silicon Valley, theyre all sons of the working class. Or theyd seen tough times. Noyce was the son of a preacher. In iowa. Itinerant preacher. Didnt give very good sermons so got moved around. Gordon moores dad was the sheriff at half moon bay, arresting bootleggers. In fact gordon is really gordon is of that first generation, the only local. He is the only true Silicon Valley native. Even bill hewlett, whose dad was the dean of the medical program at stanford, lived in San Francisco. His dad died young. So hewlett, with his terrible dyslexia, was a mercy acceptance at stanford. Andy obviously went through hell. He went through world war ii. And if you know anything about budapest, it was run over twice. The german army in retreat and the Red Army Just horrible, and he managed to escape in the mid1950s, literally the wire. And got here. So, the rest of the founders of the Semi Conductor industry in the valley, all really came from working class stock. They understood what it was like to live from paycheck to paycheck, and lose parents young, and all those things, and that gave them a sense of reality, a sense of, this is what life is like for my employees. And my customers, that i dont see now in the current generation living in San Francisco. Host you could argue to say that whatever the ethic was, the intel employees did well, they were able to feed their families, Start Companies on their own. Guest yes. Host were seeing that at facebook. Guest oh, sure. Host google, twitter, now that hey have been enriched, itch if you will, by success, they are now spreading out, as fairchild did. Guest yeah. But ted hoff livedded four houses away from me ask bob almost drove me over eight times. I would run into dave packard buying nails at orchards supply in palo alto. This crowd theres much more children of professionals a theyre Like Software engineers who are the cheng e children of Software Engineers and theres this oligarch entitlement at tattoo which were seeing the backlash to San Francisco, the stoning of the buss and the attitude these hipsters are overrunning the town. I didnt see that in the old guard. Another factor is these guys were hard working, in fact, as everybody out ear from the semi condition ductor industry knows, its not even electronics. Its a chemical industry. Fabrication, handson stuff and the social networking world, web 2. 0, thats software, thats code, and code is a little more detached from reality than most businesses. Host hard ware is still the basis of everything we do. Are we a generation that is now efemoral or will this last and the children of the current oligarchs start their own company, whether they be software or hardware . Guest i think the change has already begun. The think the software era is ending. Its dominated Silicon Valley for 15 years, and it moved the center of gravity if you remember, center of gravity of Silicon Valley started in palo alto in the hilled of stanford industrial park. Then went down to the dirty world of the valley floor at california street and san antonio road, where shockley and fairchild were. Right down there. So Mountain View and then headed south. Head south through the lockheed industrial park, into the golden try ang until san jose, spread around the bay, but was consistently heading south, and then with the arrival of the internet, hopped north to San Francisco, and the capital of Silicon Valley has been San Francisco since 1998. Theres a lot of math down here but thats where all the action has been. Im beginning to notice interesting changes and im sure motion of you live clos