We will appeal to address the needs of those people as well. Carnegie mellon university. Id like to unders and the arbitration process. If someone is accused of violation and say i didnt download anything, what evidence would they be expected to gather . How would it be weighed . Weve actually built a system that should be seamless, quake and really work on the paper if you will. This is further described on our website, but it is not technically an arbitration. The American Arbitration Association, which is the largest alternative dispute resolution in the country has both rsa mechanism, where the consumer is going to have the opportunity to link directly from his or her isp if received in mitigation alert, go directly into the American Arbitration Association says that mc specifically which alerts are eligible for appeal and they will then be able to see a tag number, the name of the content, owner of the content and will be given a set of choices to get exactly two which are saying. To the isp misidentified my account. Somebody used my wireless. I had in one case authorization for the content owner. So i have a letter next to me from a movie studio that that says that the right to distribute this content. That is a Consumer Online forum, states precisely why they believe they received a particular alert in error. If theres a piece of paper like an authorization letter they cannot touch it and i cant get into a mutual, someone assign who has been trained by the american arbitration in this program then have access to as mary ann described earlier, the entire evidence package that goes with similar generated. They can go back into the information and look at it i was eventually issue a decision. So it is in a facsimile of a court case or what she might encompass an arbitration, or theres two parties across the table. Because its a digital program, its a streamlined Digital Process that works within a few weeks. One last question from twitter and this is a question from twitter, so feel free to answer it. If it focuses on education, why not focus on fair use and other except that will use this . Im not sure the contrast is making. Anybody want to fill out one . The essence of the program in the Educational Program is to educate people where they can go to get legal content. To make sure that their account is being used to transmit. Its not meant to be copyright 101 in section one of six and he was a limitation or defense in 107. Its really meant and get people using fear to theater and are casual users to edit content isnt going their system. They note there is a way to avoid that legally on Services Like spot if i am netflix or anything. If i could just disagree with you a little bit. They do want to be a resource about copyright because part of the problem that weve identified that we dont understand how copyright works. They are an advocate for ensuring when we get to that broader education phase is fair use is a robust and diverse part of that education and certainly not get left behind. It has pretensions to being more than just operating this copyright alert system and really having a more vibrant discussion and exceptions to copyright. Let me just follow along. As i said initially thats absolutely right. One of the first and primary main dates at cci is to implement the copyright alert him that we are well on our way to doing that. We do want to be a resource within a certain frame. We are not going to become a legal resource for copyright information, although we have links that people are coming to our side if they want more information about copyright, law, we have links to the copyright alliance, links to the Copyright Office and other places where people should find out information. We have begun one area of our exploration of broader education i wanted to describe and that is working with an organization to help the state of california to develop a k12 curriculum on copyright and fair use. One of the things we identified in our research and as we talk to educators somewhat get the information out there and as tom daley noted earlier, we have kids growing up in a digital environment who dont know what copyright is, that we have to find a way to talk to don when they are fighters sold it has made a picture on the wall at seven at the wrong name on it. How does that make them feel and what are the reasons they might be able to engage in a fair use of copyright content. It is an important concept and one will continue to explore. We dont want to simply be the same kind of restores out there before, same kind of resource it thinks the copyright in legal terms. But we want to be able to reach the next generation of people thinking about creativity and the importance of being able to have control over your creative works. At a customer questions, but i dont think well get to that. Im interested in this rollout in how that happens at the curriculum. Im also interested as we go forward and measuring success. Again, starting this past couple weeks i will look forward and maybe well be back in a year or two to see how well this plan. Were working hard for the Advisory Board to the members. I appreciate you taking the time to speak with us and thanks everybody for attending. [laughter] [applause] [inaudible conversations] United States patent and Trademark Office is one of the few federal agencies that is designated to exist in the constitution. Patents and trademarks are a fairly modern invention. The first grants given to inventors for a monopoly on their invention and they were popular in england and continental europe. But the constitution takes it one step further. This is for useful invention and from the beginning, novelty is a key aspect of the pack in offices role. Youll notice each one had a little tag with it and each is tied on by a piece of red ribbon. This piece of red ribbon is one of the supposedly christian nations of the phrase that tape and government red tape because its hard to tell this was originally red ribbon that each one of these is tied on and it wasnt until the tab was tied down and the patent was approved that he would cut through all the red tape. Originally patent models were required to show the operation of an item. So each one of these models works in the way of full scale version would work. One of the things that early american wife was taught to do, she supported her husbands career, usually through entertaining. Dali was both socially adept and politically savvy. So she could structure entertainments in such a way that she could lobby for her attention under the guise of entertaining. She also thought it was to create a setting in the white house, almost like a stage for the performance of her husband and the conduct of politics and diplomacy. First Lady Michelle obama, mayor cory booker and nfl quarterback eli manning talked about ways the private sector can encourage children to adopt healthy habits. This is hosted by the partnership for help in america in washington d. C. [applause] hows everybody doing . [cheers and applause] im going to go out and run a mile rate now. You guys got me so excited. Im never going to get it invited back again because the dutch tell you guys a joke. It has a high level of trickiness and Stephen Colbert would say. Its basically a church in my city that has these two Young Brothers causing all kinds of problems and everybody tried to intervene. The deacon, the choir director, so finally the pastor said and bring them my office penalty with this myself. He takes these two young boys, brings the older brother into his office, sits in the front of the desk and they stare at each other. His arms crossed, staring down the pastor in a surprise by this behavior and he thinks i got to try something different. He looks and sees this on the table and puts his hand on it and they sit there for a second and says my son, i want you to tell me now, where is god . He looks surprised. His eyes opened up. He looked downright scared. He thinks i got them, so now he picks up the bible and weve said about his head and says they said tell me right now, where is god . At this point the bully is shaking visibly from head to toe. I dont know what kind of pastor you might have, but that is going well you just double down. [laughter] said now he stands up, leans over to the boy and what this sunday morning voice at the height of his sermon, yells out so everybody outside can hear you scream, my son, tommy wright now, where is god . At this point the boy jumps up, shaken from head to toe sprints out, grabs him by the hand and says weve got to get out of here. God is missing in the pastor thinks we took him. [laughter] my point is, ladies and gentlemen, weve got problems but we cant sit around asking, where is god . God has created us to do with these challenges. I worried these days about our nation to often. To cynicism, allowing to undermine determination to do something. I worry about folks getting caught up when it comes to a problem, that toxic state of being called a sedentary agitation, where they are sitting on their couch watching what is going on with the world through their tv screens, getting so upset, but not doing something about it. You see, i have proven to myself in a longitudinal study of my own life, im going to do my phd. You are all going to be calling me. Or booker next year. Theres nothing we can do is to people when we come together. Its no longer an issue that way. Its a moderate do we have the collective will . Will we do something . What inspires me, inspired by her great first lady in leaders in the corporate community, and the foundation community, and the nonprofit community, do this from the streets of newark to the hills of oakland, what inspires me now as so Many American are joining together and looking at the crisis of obesity in america, eating away the foundations of our children, consuming their potential and their trains, raising the cost of living, lowering the quality of life. Im inspired now that one to another we are joined together across sectors, across parties, across the country and saying we are going to manifest the will to turn this around. This is the story of america. Its how weve dealt with the most complicated problems, the biggest challenge is, the greatest mountains. Weve done it by pulling together. That worried about left or right. Not worried about this or that, but a unified purpose, like the old african parable set if you want to go fast go alone, but if you want to go far, go together. This coalition, this coming together of our community i believe by setting specific actionable goals like every week and monday near measuring our progress, by holding each other accountable, collect data and responsibility that will transform how about for our children. This is truly not just possible. I know in my heart from what ive seen so far from last years conference to this years conference, this isnt a hope or dream. It is our destiny. Its going to take some work. To paraphrase Frederick Douglass said i was still a slave. It wasnt until i praised as my hands and feet that i found my freedom. We are going to answer that question that got us when he walked in the garden of eden when he called out and said where are you . Are you shrinking and hiding from the truth of who you are . Told the truth of humanity through your spirit, your conviction, work and success. So we are going to tell the truth about her children that we love them. They have infinite potential, theres nothing they cant achieve through our Work Together. I am proud right now but i have the ability to introduce some people also inspiring me to talk about then. Its really three finalists. They were finalists in yesterday spent Childhood Obesity innovation challenge. What you do join me in welcoming these fine young man onto the stage. So please give it up. You have the opportunity to hear from each of these betting opportunities yesterday as they explain how their ideas can help in the effort of Childhood Obesity. We heard from carter. [applause] give it up for them. Give it a. Give it up. Im telling you, handsome young men with promising futures, the only thing they have to do is shave their head in their going basis. Last night we heard from carter who developed the sleek fruit infused to find bottled the next water a Natural Choice again for kids. Then there is dennis who work at the esteemed to create the house came to engage children while teaching them about eating. We also heard from jason massey explained did i get that right . Arie house network, and sent to basis and that healthy choice the easy choice for communities. I honestly couldnt be more impressed with the final is standing up here with me today and from talking to her judges, i know that choosing one winner was no easy task. Todays winner will receive the tools necessary to expand upon their initial idea in addition to 10,000 the winner will receive a nugget that money and expert advice from senior investors that cattlemen and startup called hooking each provide invaluable guidance that will help our winner get off the right track and hopefully help us move the needle in the fight against obesity. Now for the winner you dont have the envelope . Ive got it right here. So the envelope pretend this is a fancy envelope Michelle Obama read the other night. Did you all see that . I dont look nearly as good as she looks. I dont even have bangs. What am i doing up here . The winner as i got a drum roll. This is exciting. The winner is danis with jaya powell. Come on up here, dennis. Be smart give it up for danis. Is welcome president and ceo, larry soler back to the stage. These mac i was happy when i was going on before may or booker. Then they tell me you had to come on after. I hate that. At the risk of stating the obvious, we on a Childhood Obesity is complex. Whether we talk about food and attrition or activity, the number of issues that must be addressed can seem infamous from the environment to nutritional information to produce supply chains to access issues come into socioeconomic issues come into cultural traditions, even weather plays a role. At the core is an issue of supply and demand. We must increase the latter, but ensure access to the former. They must inspire kids and families to make healthier decisions while simultaneously making it as easy as possible to make those decisions. Pjs partners address those sites that issues. Blue Cross Blue Shield Association making as accessible as possible on city streets across the country. While their partners build or expand with a 1500 Grocery Stores in areas, while their partners build or expand with a 1500 Grocery Stores in areas, support from the nations five Largest Companies provides access to simple affordable recipes. The need to address both the supply and demand isnt limited to food. Our nations children are struggling with the physical inactivity epidemic. Only one of three kids is active every day. We need strong programs that create positive experience and we need champions to set powerful examples. We need to integrate back into life. Lets move back to schools to address this problem where kids are most. When looking to engage 50,000 schools, 50,000 schools over the next five years, empowered school champions, teachers, administrators, staff and parents to create environments every day. With the mission as ambitious as getting kids moving again, everyone has a role to play in the next partner are going to announce is going to play a major role. Investing 30 million over the next three years, our next commitment Expense Program that promote physical activity increased newlands. Property and integral part that will be expanding its premiere before School Physical Activity program fivefold from 200 schools this year to 102,015. The school focused approach combining expanded programs will reach at least 2 million kids over the next three years. The company is committing to invest in a broader effort to increase u. S. Population focus on physical activity and fitness. That is until then, the newest partner, reebok. Please welcome founder of social responsibility, kathleen poli. Cheer mock [cheers and applause] hello, everybody. I want to say im thrilled to be here today and its a real honor to be here today and be part of something so important. Every back we have a simple mission. We want to empower people to be set for life. We understand people were meant to move and we are committed to getting them moving. We know fitness has the power to change life for the better of me believe those who are fit not only change themselves, that can be the change agents for people around them. A few years ago is the issue of obesity and other Health Trends had reached the point where it could no longer be ignored, reebok asked themselves difficult questions. They took a hard look at themselves and ask, would it be accomplished . Were sports and fitness brand, but what have we done anything to help . What we realized us over the past few decades, per capita participation has declined. We bought another brands in the industry of arguably created a world of fans versus participants. As they celebrate elite athletes and achievements, they Start Talking about people in sports and fitness can be to the average person. The next question reback asks is what can we do to reverse this trend . Reback decided they manage to change their approach and made a commitment to moving forward would shift the paradigm to change the perception of fitness and to get people moving. This commitment to empowering people to be fit for life crisis now and in the future and theres no better place to start than our own children. Unfortunately, many of us today see fitness as a chore. Every bug, what fitness to be fun to bring backplate make it part of everybodys everyday life. A few years ago, reebok made a significant investment and a bit of a gamble. They believed in me and my small before School Exercise program started by a few bombs in massachusetts. Reebok was inspired and amazed by the impact we were having our own community and felt th