Assessment of how food affects the body and induce us to have high glucose levels and then to crash and effect your insulin in the Major Development of the type ii diabetes in the country and if we had this i think would be a useful label for diabetics as well as those of us that are not diabetic but those that want to gain a better way to avoid for the long term to avoid type ii diabetes to have a high glycemic index fingers that have a lower glycemic index. That would be one way of getting to the sugar element without an assault and provide information to regular folks like us as well as the millions and millions of people that have type ii diabetes. Next question. Im going to shorten it. Its basically about the extent possible that all the regulations we have been talking about increased the cost. So the question is that a concern and we increase the cost perhaps with less regulation. It is true that the regulations can cost money and i think we got pretty good at trying to estimate what the cost of the regulations are and theres been a huge amount of interest and cost benefit analysis for the cost and benefit of the regulations and some people loved it and some people heeded and some people think its terrific and some are absolute gibberish. That is this going to cost us a lot more to do than to help the benefits we agreed to get from it as a is a sensible question to ask. So this is a disclosure and labeling requirement of those are pretty modest usually. They are but they are not wild. I dont think a lot of labeling requirements will drive out of the food cost. There is a possibility that it might actually drive some down so you go and want to buy some good bags and want them to be healthy for cage free, just really well. You go into hugo intersex 16 different labels and rearrange an antibiotic and hormone free and natural and animals should do really well. And if you can do all those things they are priced in the same kind of way as people who really, really are and that means people who are cant raise prices and in some of the costs they should appeal to so if you can fix the problem and allow a market differentiation the priced effect might work out okay. For some families its millions of people because we are a Huge Population but price, theres a nutrition problem because they cant afford food. But we also have to get our head around the fact that i think that its in 1930 to 28 of household and today it is under 10 goes to food including dining out. So the idea that we are going to slightly raise the cost of food to fulfill some of the regulations on purity, safety etc. , its like alright it is going to have an adverse affect on some of the need food stamps and stuff but for the vast majority of americans that might actually be a good thing. It might be. Maybe we will buy glass, maybe we will shift or consumption up and we do have room to spare. If we ate out less and eight in the more it might be a good thing, not a bad thing. So, i am a little hesitant to say its just going to raise food prices and we have to do everything to avoid raising food prices. One of the things you appreciate when you go to other countries is the United States tend to like lots of stuff for a low price. Other countries like okay we will sacrifice for highquality maybe less for the same price. And that is a tradeoff i think we should be doing more of. Hi quality food because we dont need 2800 calories a day. 2,000 will do just fine and maybe if we got blasted with Higher Quality would be a better deal for the longterm for the country. He would be healthier if we had less obesity but the diabetes etc. That is very common in lots of countries its smaller they are than it is here so its just smaller. I think that its overall the calorie budget. And also the fact that theres greater opportunities to walk and get outside and for example combine that with the patterns you are talking about explain the extent there was less obesity there. But one other thing, this question that we are leaning to ask about is the extent that we can introduce the advertising is Something Else that may be in the mix of regulatory mechanisms comes with a specific question is about what about regulating advertising as an approach to obesity. Lots of battle scars over trying to do that. As you might imagine, you know, lots and lots of big media interest with billions of dollars at stake. We have had some positive changes on that score and backcountry in terms of disney and others. It is a tough road in part because segmenting the market and targeting how do you not to target kids on target kids on saturday morning cartoons but they watch its more than saturday morning cartoons. And so i think that its going to be a hard thing to say we will get rid of these ads for kids is going to be a lot of spillover effects so i dont see that as there are things we can do but i dont think that will be the beall and the endall. I think trying to change kids diets come and parents acting responsibly will be lots more important. One of the most interesting things was Shrek Kennedy experiment where they have a shrek sticker and they put it on an onion i believe that kids want to do the onion. [laughter] its like there are Creative Things we could do to increase the desirability for vegetables and other things, and i think again, we need to be more creative about that and maybe more productive when it comes to kids and Good Nutrition because we do know that once we inculcate its very hard. I will tell you my own personal experiment. My new years resolution was no added sugar. Not a teaspoon of sugar that goes into the tea in the morning. And now added candy. I am now ten months into it, im fine with it but it took a long time to change my taste buds so i didnt want it and candy is so ubiquitous it requires force of will to not having the center of my office. There theres two big jars of m ms. Its hard for us to break that but its got a gradual thing. It gets harder with social media and the internet and puzzles are accomplished when it was talked about. This is a rather openended question that has been asked. Talking about its more expressive that has been explicit in what we are talking about this question is what do you think of the local Food Movement lacks so, we will go to seek first. Theres lots of important things about the local Food Movement. You reduce the Energy Consumption and you can create local farms and so i think it is important. On the other hand we also have to recognize beyond growing raspberries and winter in pennsylvania. There is a limit to i think how much that is going to affect and similarly we want you to eat more fish and less meat kind of things in the midwest there isnt going to be local. You have to import it from the coast. So, i am a big advocate. As i said on the part of the Farmers Market in the organization and easy the main mission is to try to promote opportunities for local farmers and i love what we can do here and have adelphia just because we have a huge number of local farmers around. There will be limits to how developed that can be if we also want to maintain a nice healthy balanced diet across the year. I would just add one thing that can be done on the scale in some areas is to pair the local farms and products with schools and that i think would be what is happening in philadelphia in this area that is a nice local movie and its good for the local products and its also good for the school. And i think the community. I will say that one of the big hitches is the distribution network. Youve got the farmer here youve got the demand in the city and the distributors, cisco and the other ones. They can to do local. Not a big enough for them. To get the Distribution System working correctly so you can actually get efficiently from the farmers to the markets in urban areas, that i think its still a big is still a big challenge for most of these local. I know a lot of people are trying to solve that problem now our time is pretty much at an end. But i want to ask again somewhat of an open question and kind of you can take this whatever direction you want. We talk a lot about federal regulation. But theres also the state and local regulations and we wonder if what you think there is room left in that realm and which would be the better policies to service take us in directions that you have both talked about tonight in terms of the state and local regulations. I think that there is still room and it is a space that has been heavily regulated locally at a state level and federal for a very long time and that is by and large appropriate. I think some of the things we have been talking about are likely to have the characteristics or the feature where theres a local and a state push and then it gets paralyzed. Parts of the industry where there is a natural presence that is going to repeat over and over. So it should be a push for more federal regulation and less state regulation and a lot of this space i think that its okay that we give up some of the heterogeneity that we would otherwise get and we think about not just the local character of food that weve got. In the end i dont think we will have a situation where we have a checkerboard very serious regulation for very long its hard for the industry to work on those conditions. What you hope its is in that process we dont go to the lowest common denominator because thats the simply assist displaces people and i think that is unfortunate. Our time is up and its a rare opportunity to say we have been so lucky tonight to have two best experts in the country committed to kindest people to talk about an incredibly important issue and i want to thank you both for sharing your expertise. [applause] [inaudible conversations] when wife what to my wandering eye should appear but a man with a sleigh and eight tiny rind here with a driver so lively and claimed i knew in a moment it must be saint nick. He wished and shouted and called them by name now are now dancer dancer al panzer dancer al panzer and dixon on comic on cupid on donner and blitzen. Now a way all. As the hurricane fly is when they meet with an obstacle mount to the sky. Chief economist and twitter recently joined regulators on a panel discussing connected to consumer products, privacy and security from the policy institute has aspen for him this is an hour. This is the panel on privacy and big data that have all had issues. The report stated they fundamentally shift the way that we interact with our surroundings and the state can certainly be extended to include reflects of data as they are covering the differing views as to whether this is a good thing or a bad thing. Nevertheless, theres an Energy Medicine medicine from health care, politics, government, content and virtually every business is deemed affected their. We have a great time to discuss these issues. I will introduce them alphabetically. Sean is the chief economist and senior director of research at the Consumer Electronics association. He is the author of recently if typical of the digital destiny of a of the new age of data will transform the way that we work with and communicate. To his left is Alex Macgillivray has been at the white house a little less than a year in his portfolio is the focus on internet policy and intellectual policy and the intersection of Big Data Technology and privacy and before joining the government served as the general counsel and the head of Public Policy at twitter. Terrell mcsweeny has been a commissioner since april april of 2014 and prior to that served as the senior positions in the antitrust division and as the Deputy Assistant to the president and domestic policy adviser to the Vice President joe biden. Paul nagle is the chief counsel for the trade subcommittee of the house and Commerce Committee which has jurisdiction over the Data Security and related issues and how the chief economist at google where hes been a consultant since 2002. Hes also a Professor Emeritus at uc berkeley and the economics business at the school of information as i was reading about him recently is a 2015 distinguished fellow of the american economics association. So, but we just start out with some basic questions and go down the panel if everybody could give me maybe one example of the information springs area or the big data area that you find most exciting and positive and maybe some things that people havent heard of. Theres so much going on in this space into the development are where you are starting to get things pulled together. So i would say for the most part, two years ago the devices operate in isolation and they would connect but they were connecting in isolation and now we are starting to see the data move across the devices. So, and i think that is where the real potential starts to open up, whether it is a health and fitness where you are starting to be able to pull the great extreme together but there it is in the home and the enterprises, enterprises, so theres a lot of different areas that the technology is playing out but we are seeing things start to come together now as an important piece and i think that one of the fundamental questions that we asked when we look at it is does the internet makes sense they are. So when you look at Something Like a smart watch, i think right now we tend to look at it as a device and we say is this interesting device for us to have. But the fundamental question we are asking is does the internet make sense and if it does make sense on the rest, then what is the user case scenario, what is the application that makes sense when we have the internet on the rest is up it is the fundamental question is does the internet make sense to point it here and if so, while become that new case scenario. Great. So i think that he did a great job of framing the broad question. What excites me most is the question honestly the way all of it can be at the the place to make regulation more efficient and effective and in particular to streamline shift of regulating things to regulating relatively smart things that we are communicating with each other over the space and time and that shift gives us the opportunity to take regulation that might have been a straightforward onesizefitsall type of regulation and moved it into a much more active and efficient regulation to just give you a couple of examples that come upon a in terms of taking the technology that used to be straightforward in terms of the bands of the spectrum and moving them into spaces you could have the spectrum again because of the change from things that were relatively dumb to things that are much more intelligent. The type of space that you look at the change from Wind Turbines that used to be these massive things and you have to have regulations to make sure that they are nowhere near airports. Changing that in the concept of the wind turbine is and whether that Power Generator is to the small airplanes that can go up and come down anytime they can communicate with an air Traffic Controller and then all of a sudden okay its fine to have those types of things near the airports we just have to make sure they go up and down at the right timing to communicate effectively. Its about ability to change from a regulation of something that is relatively stupid to a regulation of something that is smart. The other thing i would say is its trust the sheer amount of jobs, opportunity and disruption that will be created by this and i think that reports is also it will be a market that was bigger than the entire economy of the world i think was the prediction thats really exciting because it means that you can have new interns spaces and companies that have become less dominant and you could have a new way for individual makers to have more impact in their work that gets the office really excited. I agree it is tough to take what is most exciting about the space right now. The potential is enormous and we are at the beginning of something transformative. A lot of the developments in the healthcare and education space i think innovation and the potential is incredible. The trust is going to require security and data sharing and privacy to be part of the discussion. We have safety under the jurisdiction and. The feedback loops to being better informed about the roads we are on it with drivers are doing there are benefits we need to realize those. But what is awesome about it and putting all that aside there are things that dont get mentioned a lot every business and healthcare and education will have huge benefits but things like food. When we did our showcase at the hearing one of the folks we actually just have actually just had a very simple device that was tracking the freshness of beer bars. So if you are popping in for a wonderful summit you can see which bars have it and see how fresh it is and it the freshest kind you want. The personalization is going to be another aspect that will be very transformative and fun. So, one of the most interesting things from an economic point of view is contractor was a that these devices enabled. I will give you an example from the favorite poster boy which is uber, theres a onetime transaction, its kind of what it is, the driver could cheat the customer can the customer could cheat the driver. So we build up this whole regulatory system to try to make these transactions more reliable but then along comes uber. Well you do have things like looking at the map on his phone and everything is transparent so you have a better and a more secure transaction. You can do this for all sorts of things. The second example i want to use is premise. Com that was focused and im on the advisory board. So lets say you want to know the price of pork in shanghai to send an email to premise and they send out a dozen College Students in shanghai with their mobile phones and theres a couple hundred stores and photograph. Theyve got timestamps, date stamps theyve got the prices into the and the next day delivered with a report from shanghai. You can do this for prices and the length of lines in the stores in venezuela and any kind of ad hoc fast gathering of information. What makes it work is the smartphone because it is authenticated and reported and assist yes indeed you wer