Workable are those solutions. I mean, if you just step back from men think about this, any new technology for connected vehicle they put into the marketplace at best will go on 50, 60 million vehicles in the United States in 87 the million globally. Here in the United States you have 303 million vehicles already in the car park and get you are only producing 15 fists or 16 million new vehicles each year. Have the really making effective with it might take utility years for the technology to propagate throughout. So regulators need to understand that legislating something instantaneously does not mean you fix the problem. In fact of you may cause a bigger problem. And you may increase the cost of the technology. So it is much better in my mind to try to work through and facility with the players to understand really what is possible. Can you me, could you do that would be the vehicle . Kirsten looking at this and thinking, well, if by major auto maker can i introduce it in my vehicles by myself . It would not work across the board, but it might be the tip of the iceberg to start to get the technology out there or is this something that there is just no way, too dangerous. I come to an intersection and get a false alert, so you cant do. A very lonely discussion as you would have. That is right that the government has to regulate. Again, consumers would actually determine if this technology woodworker not because if they find value in it than that incentive, but its technology into the cars, but you still have to have regulation around it. Alice come back to these two aspects, the consumer side plus technology. If the government can help to create innovation by mandating some of those aspects is proven that it can improve productivity that is doing to be the main motivation for a lot of these technologies, those two aspects of benefit office. Any country in the world to will see more investment in their own infrastructure, we have to get better and smarter about using the existing infrastructure that we have which alone will motivate technologies. You need to extinguish drivers or self driving cars because in one kayseven infrastructure components. A real role in government. And weve alluded to but did not get into the specimen. And, you know, this is a tricky proposition. On the one hand we are faced with the opporunity to have a Massive Gains in fatality rates, a major investment on the part of government, manufacturers, major embrace and a part of consumers, but it also requires a certain spectrum off. This is where the organization of government in the modern world is not fed. The dna the sec is that necessarily on the safety. Its wifi. Its an inch and a dna. A very, very different perspective on life. So this is a bit of a challenge for us. It is huge. It is a huge problem. It is a huge problem. Quite honestly we expected that there would be some sort of announcement of spectrum in making sure that it was available, but the payoff if you look at it, reducing fatalities and injuries by 80 percent, does look a what you could do as far as reducing gasoline, as far as reducing time that is wasted. It is incredible. The challenge is great. You look at it, and we talked of our members about a. The question is are you ready to make the investment. Well, what is that investment to extending for 20 years . What does that mean . Where is a liability . And that is where we can go back to the original question first. It was first raised for me in the 90s with then the administrator he said the technology is moving so fast we cant keep up with it. In the problem that the manufacturer hases theyre wrong with the technology. If the regulation is something that is different, than what they have invested in, that is the exposure that they have. The way we have been dealing with this issue is by having very good communication with not only the ministers and others, we are regulated bumpertobumper. Spot back when there were created in the 60s it was like, we dont want to go as automakers. That has changed dramatically and had to change rest of the will to come out with a more cooperative arrangement so that we can solve the problem together because no one has all the answers. A quick start on the vehicle to vehicle and vehicle to infrastructure, the magnitude of lives that can be saved and the Property Damage that can be granted, i think its clear, but to get to that point we have to get the consumer in the driver raised comfortable with the concept of a connected vehicle. Where data will be shared and vehicles will talk to other vehicles. That is not a small task. It is no surprise that even today with all the technology, a small share of cars are connected. We have to give the Consumer Base comfortable with the idea of a connected car, the benefits are, the value of fall we can jump to this. At think there are steps that we need to take before we get to that point. Trying to get greater adoption of the connected car, tried to give Begin Service covered with the benefits of a connected car, and the greater adoption. Greater reduction includes addressing things like privacy, but there are steps ahead of that. That is what his like. The question too often during these discussions, there is a gaining factor, and it is, we all think were great drivers, but were not. And we get this new technology in the car. Oaks says so is that they gaining factor . Do we have to retrain drivers like a b. S. Brakes a thousand in get them, you know, behind the wheel of these vehicles . Is incremental . Is to piggyback on the last thought, we have to take steps. I just got a new car. It was every page said see your dvd. I dont really know how big it is, but there is an education process. As an industry we have to make these things intuitive. But i think especially with the next generation buyer theyre not trying to needed. They will read it. They get it. As generations go by a think there is an expectation of connectedness. I think there is an understanding of technology at many of us about broke with. We have to start and we have to start now because we cannot just go straight and then up the world is a better place. At the same time it is interesting. We have to educate more consumers of those benefits that the state colleges are present, but consumers get that put the. Yeah, we just completed another study with consumers in the u. S. U. S. Vehicle owners, and to be honest, described to them what it really represents. The infrastructure in communication. Already today toward the of u. S. Consumers said want to get my next new vehicle because of the benefits. 25 percent is a huge number for technology. I think the consumers are willing to accept this because a lot of them are employers by how they use technology in other aspects of their life. The cell phones to metabolize the well use our influence in people with regards to what else technology to do for them. To explain and emphasize what that could mean, but at the same time consumers are opening up to this. That is one of the fundamental driving forces chief for these technologies. Consumers are ready to embrace this. One more step, from the same study that we did as the consumers of those of driving cars. That is a technology that most of us about experience. If he ever get his chance, do it because its amazing. There is a rule. The first time you freak out. You like whats happening. Fists thats comfortable. And then i personally had enough, but it winner two years ago or of a sudden someone was getting a soften the car really relaxed and reacted very smoothly. That moment i realized the machine can be better. The vehicle functionality in the next vehicle. You want to your first. Go ahead. Go ahead. You know whats interesting. We need to realize first of all that we have the convergence of two very dynamic sets of issues. One is autonomy. The others connectivity. The connectivity sense of issues are being driven quite a bit by the smart farm and consumer electric devices that we all want to use and stay connected. Of the other hand we have this desire to be autonomous because of will we have seen from the vehicle. But quite honestly, we have kind of been on a path here of automating generally mechanical functions of the vehicle for several years. But all the sudden these two very dynamic sets of issues of accelerated the pace. There are converging in the same place, on the vehicle. What has happened is that you have a lot of entities now say, all right, have to react to that is not my traditional sort of scope. And so now there are challenges. Hon deal with the spectrum issue, whether it is sec. Temecula deal with for dot. The one thing that we realize in the automotive and istrias whenever we put on the vehicle we wanted to be safe. Number one. It cannot fail. Kanaka to the blue screen. It has to operate seamlessly, flawlessly. Yet on the other and we want to be responsive to our old customers, the ultimate consumer is going to purchase those features and functions. All that is possible, we need to do it in such a late that is effective and affordable then truly can benefit from it. We dont want to have our technologies legislative are mandated that travelers to a solution and ultimately dont pan out fax we wanted to be done right. Secondly the Industry Needs the ability to continue to innovate said the league did Proven Solutions that work and invest in the ramifications. So on that pathway, but in the meantime we get the smart phone, the tablets. All of those days the present new challenges. It leads. Were talking about it right now. I would argue that a lot of regulatory uncertainty that exists right now is actually stifling innovation. As head of a maker probably not a ploy to apply this technology in our vehicles right now of we dont have certain deep around the end result with the specter of discussion and debate right now. Very different if we are forced to share the spectrum. Our technology might look very different that we have the spectrum for our use and only our use. So there is uncertainty there, uncertainty about whether it will mended this technology or encourages technology or do nothing about this technology which is a different proposition for an oven manufacturer. It is mandated to locate. If its not, we have to make a decision. Are we going to the ploy of our own knowing that our toyota vehicles will communicate with toyota vehicles, hope that the technology stays the way that it is. So right now at think all of the companies are frozen until we have certainly from the sec, certainty about what this landscape restored to look like Going Forward. This strikes me in europe, they a looking the vehicle to vehicle but getting impression that is further down the road. Theyre not there yet, but it also strikes me and talking with all the automakers, a handful of major automakers into a three decided to do it that would establish the defective standard whenever everyone says after that in terms of the percentages of of the new ones willing to do it. The somebody onetenth of the . There has been an underlying talk before the show and during the show about who controls the dashboard and what happens when you want to make those connections. In a lot of rumors about what Companies May try to do. As a new company with a certain kind of fun is doing to make your desk or whatever and it did before. And that is really a great idea. There is also, why would i do that if i dont even know that the will be here in five years. It may be wickedly popular now, and i dont know helping you want to be about the discussion. That is just another issue as far as youre concerned. Surf. It is interesting. And if you have read the steve job to have steve jobs book, theres a section in there about, you know, his strategy against gates strategy of open technology. In the book he talks about the one industry that still is ripe for an opportunity to own the entire experience he has headed his industry. The one remaining is automotive where you can control that experience remains to end the seven open the door they describe the dashboard. They believe in the philosophy elected the success of controlling that ecosystem in to end, theres a strong argument. Of also been successful. To the last question there will be applied when somebody gives up theborder deals to somebody that provides a great user interface to my kids asked me about it all the time. Like you just pop it and run it. At some point it will be, but i think that would be first to a conscious strategy to move away. My guess is that it will probably be somebody it needs the brand to lift to do that versus somebody that has gone to a brand parity. That is my sense. I look at this the only different. It is now so much about control but influence. Its really the customer, the connective driver. Thats the last remaining puzzle that would allow the two to interact including when it mobile is sitting in your car, but i actually think that going for this relates to what given said committee that is the Auto Industry will come to the same level like smart phones and other devices, the coolest device. At the end of the day the car still does more than just provide you with information. As a physical Mission Getting you for plated be. This was far cant do that. I doubt if they will have a feature that in the next in a 20 years. That is the duty of the vehicle was that no other device platform can match which is why i honestly believe the Automotive Industry, this dish is so important that the Automotive Industry into three product generations love so much more innovative and exciting and evolving in cooler than anything else that eventually this whole idea of having it to companies of top, its obviously a big situation, but the car is so much more realistic. Since travelers sitting in the card. Dagata with myself and they would not know. Much more of a captive audience. So much more fascinating than any in the device plan for the car will become the ultimate device. Nine of the top 20 companies in a recent oecd study, they did analysis of the most Innovative Companies in the world. About 100 billion. It is producing cars. They have it right on. I think this is kind of an undervalued understanding in our society that it really is rapid. The same time there is my steady up last week or retires with the pace of the sec. A steady it coastal eddy said. They talked about selling to order and 30,000 south driving cars in the year to or 25. So its a closeup driving cars like with there were here tomorrow, but is to order and 20,000 in the marketplace of about 100,000,002 years from now twenty years from now they said 11 of 12 Million Units in a larger pace. Roughly a quarter of those in the u. S. , a quarter of all cars sold in the u. S. And so at one level this pace of change is slowing dug gradual. Another level it is immediate. This is the coolest factor. In todays gory she can buy a car this kind of like in this tv you have adjustable cruise control. Fiske but i think ill leave it there. [laughter] good call. Alan like to make one comment on this. I think first of all that what you just mention this way too conservative. You will see these technologies being deployed much faster. And secondly at think you can also see steps the precious to get there. The firstever before theyre truly autonomous or start driving. That means they can interpret what you do as a driver and what state your in elected the surroundings of what happens then put that all together, analyze it, do things automatically that will make easier for you to get their your life. At the the progression of innovation in the ottawa the space in particular will have way faster to be does it mean that all of us to take years to know of so driving cars we can drive those cars, they dont even have to go to the pressure star, the stuff going to happen, but you would see steps in between the coming very close. Is the sum was the technology but much more crushing culturally and from a legal perspective we love. To happen. Is an interesting debate which whittaker up driving. The legal fray is is possible. The answer was right away the driver. A kind of shows you that those legal aspects are probably the biggest hurdle. See what is doing here. The dilemmas of how much control the driver will see is totally unknown. I mean, it sends great, but a number of wall members, including delphi has also been doing a lot of work on this. The question is, is still suspect going to be willing to pay for it . The liability issues associated with it. The technology will happen quickly, but consumer acceptance stories are still very big issues that have to be dealt with some. If you review some of these cars now, you can do it. Half tidbit. They get laid centering. Adaptive cruise control. I take my hands of the wheel. And not doing anything. Of course if i hit the next car it is, of course, my fault, but i think thats of wonder how much of this will come in incremental steps and then it would just be kind of a natural thing for people to move to that. Allegis said rise is Something Else. Question is, there is some backlash to this movement. In that back less than sit Airline Pilots and says, when the second families with cs systems automated flyby wire of a drive by wire, look at what is starting to happen. Pilots falsely but something happens in the airplane all the son we have problems. I dont know how you teach someone to drive their car basically had all of these things in it where we have to retrain them every week. Is that something that people are looking at now . Go back and looked at where we started with the regulatory side of things. The industry has a tremendous amount of experience of being regulated on the product. When it comes to regulating behavior its another whole ballgame. I spent six years of mandatory safety belt use was. It took hundreds of millions of dollars in a concentrated effort for Education Plus of course. Today i am less sure where that will come from. Youre going to have to go through the consumer side of it. The big risk for the may facture is you do something about regulation you do something of the customer does not want it read back to the interlock of safety belts in the 70s. People were cutting their safety belts out because the government mandated we had but the minute you could not search your car unless you had your safety belt on. This is of the uncharted area with of the financial risk associated with that the drug use for a more gradual reliance. The problem will be its technology is coming so fast that companies have a great deal of risk. This is with the suppliers and the regulators to try to get it right the first time with no guarantee. Again, you also have i was talking about earlier, you have regulatory uncertainty. We ta