They give anybody that i hate of fox news came on the scene to identify yourself as fair and balanced the try to do that every day so people are probably offended or worried. We get attacked and we get copied usually at the same time by the same people. So basically this year were doing something theyre not doing so they tried to pretend were doing something political but we have been around eight years were not retracting stories. We dont have a former attorney general looking in us to see how we screwed it up. Cspan when did you know you made it on top . I dont know when i knew exactly it was working with the first time we really beat cnn in the evening the announcement was in the newsroom the staff was standing on their desk cheering and these you will have a lot of spirit they want to win and they willa win. Theyre that gave me a lot of good feeling about the situation. Host team back to the first moment when this was an idea. Guest Rupert Murdoch and i was talking he asked if i could create a news channel and i know that he had tried in the past but it didnt work out the way he hoped and i think he had a vision the American People were underserved in their new so i began to look at that. I said if you can get the distribution that was 1996. Ca cspan why did he come to you . Cry was available i decided to leave nbc at the time in thin i wanted to leave the door was available i had consulted for him in the past and i liked him i dont know why he came to me by guess my priority is that i dont have a degree in journalism i have Life Experience that goes beyond that. Cspan that drives us crazy in the business when you say thats. I think Life Experience is the equivalent but i know people who have been to you Journalism School and i speak there and i know a journalist. I know how they think and i think Life Experience matters so it was businessthis. News but i view that as part of news. Journalism is a collection of stories getting to the people in a manner with as many facts as you can muster. That is a Pretty Simple craft. It isnt brain surgery it b isnt simple but it isntto easy to do that right. Rating they get too political or draw conclusions for those that i talk to they dont necessarily teach them the simple things and they have agendas i went to the university in the interview day budget students i said i will my give you any money. That is not a bad countryd counr vicinage you get somebody like federal abuse some money. What evidence did you have the teachers did not like america of . Everything is about 95 percent of the people are working. Health care is not bad here. Bill clinton diddle right was people who want surgeryd not joe goode canada they try to come here this is the country everybody tries to get in and nobody tries to get out. Some of that should be in context not the we dont have problems in the inner cities but this is theve society that will continueat ha to cure problems plaguing the context that has to be caught talked. You were to teach your own Journalism School . To make sure you have the same way to there is more than 1. To view reach out to the point of view you dont agree with this simple stuff but you have to do it and i see the of their networks take a shot at fox news the to be a us corporate lawyer but he has some problems he wanted leonardo to capriotes to be a journalist. That they do not have to be fair. I find that what i think david has a lot of work to do in the house. Lo cspan is there anything wrong with bin organization having a view. Guest there is a difference between news and analysis opinion i saw a news meeting in stanford which that is redundant but in any case no as long as you label that as this is the opinion show but what they try to do to say fox news is to mix opinion and fact. But i have no idea if we dont see any particular agenda bias with the selections story in this there are ways to create and now they claim that theyve makes it with the analysis showed in the hard news. Day you worry now the war on top . Guest i get up every day feeling we are 20 miles behind. I dug ditches for a living and wanted to get out of their in dealing with a to do that is hard work. In we have probably onethird. Tell many people workha here. If you would get the freelance close at 4,000. I always tell our people we have to be four times as good as they are. Av cspan much as a cost tome operate . Guest the red in business week and theyre usually wrong i forget how they phrase it but 300 million to the news i dunno how they make bad its equations. Totall and i want to know what they mean by do the news. Anchor that was the of the rest of the journalistic perfect but we spend less than they do because of cnn international. We dont do that we have one channel we didnt expect any big stories. But fair will follow so i do think the duke do indeed rather be fair than theough we first. With accuracy is there a difference between bill oreilly youre shownan kennedy . But he doesnt do television and that is quite clear so that may not be accurate based on facts versus opinion the with those journalist some shows do that. And those that had no journalistic standard series e there with us better on the pedal for the journalistic duty of their way the journalist will always lose. Cspan go back to your statement about cnn. Guest the best way to get distribution around the world this to be the bbc if you watch a day in and day out they dont have to do good stories about america but they dont have to doth balance content but the bbc does not in it is less offensive. Where could fox news be seen around the world . To one year in 30 countries. And then to be distributed in germany and italy and so on and japan. It is very hard to get ad sales in those markets begin to have to translate. To give anybody wants to see it and so should we learn english said is the big debate in this country but no where else. In 2015 won praise 6 Million People and more than china and they are speaking english. Can you translate what you do into spanish . I cannot say too much about its but a search of the spanish is becoming more and more predominant. Is though to understand that you could argue to study english but kids learning spanish but we dont put this in the business but that is the of problem. In the recent newth yorker piece. Because that is what we did for a living. Me he di and even when he had mailed consultant to a television station in helped them put their views together and their anchors every train them over the years in the work with reporters in politics i used to say the reporters temporarily interested in the stakes are the pitchers for the attacks them a multistory. Mistakes . And day guaranteed story and then one guy steps up to say of a solution to the problem another one jumps up to say america is stupid who was on the front page . That is just the way it is. If you give them a mistake they will change it if you attack somebody they will take get. In then to view that as the attack was arabia was a rebuttal so if he knows what the news is looking for in the reason it wins is simple. And then they come every day to try to be fair it is that simple. Cspan you may not want to do this with somebody says what should cbs news do now that dan rather is leaving . Guest i am one of these i guys do i kid about network news a lot. Because it makes them crazy maks but the the media has a tendency to love extremes. Over. And we all know that. With the very smart guy and that may have been the wrong show or the wrong place at the wrong time. And the people in your for broadcast news. And several Million People watch this with is what every parent has a lot of nice shirts and john roberts . Is seeking tried to talk to russert if he was to do better just go to the ballgame i am not quite sure. But i cannot imagine matt lauer does not want to get up in the morning at that hour so who knows. And they are dinosaurs. And then to start with theg onair talent and then they two in into uc in one of the st. Reporters of all times. And then to do that straight. Rt it and call the journalist these guys know what theyre doing. But the public understands reality and to take go looking at the new guy and thats okay with the Network Spending 200 million is starting to get old for oneperson the easter with the person then you develop a great show. Cspan how long will you keep doing this . As long as i am having fun. And then no pressure that is great. And then to take ael tremendous contribution. If we run not making any impact they would ignore us. What did think it is with a bill already or any of the others what has drawn the 3 Million People . That isnt a large number of with the largest of his ever come to cable. It and it is growing were pulling people from broadcast were beating them every day in the audience is coming more from broadcast but each person is an individual but people forget that bill oreilly was a street reporter over 20 years he knows how the story goes together. He has strong opinions but the death not take away his 20 years of experience on the road so each of these bring something unique butth they all have a sense of presentation and. Find out i was asked in they still beat them by 20 percent. And to bring of the research of quantitative and Qualitative Research i was forced to say we have no research. Re i have not done a focus group i have not done quantitative research. Into get them to explain. And then to sit down and say what do we look for . Do they know how to tell a story there are 27 things that make it work for me is i hate to their agent and a half troubling bush eating because the agent is an idiot it will be a probleme theg is there an immediate. Everybody gets representation in the dodo good work for their client to make them available and then to make the commission. End. But that is a hard job if you do that well. But now i have it in my drawer. And so then i decided to do that one day. To have those reticulation skills. Why do i like them . Are they flaky . When you just talk to people one of the things with fox news takeil that very seriously the do not take yourself very seriously were not perfect. What have you done personally specifically . Do you create the phrase fair and balanced . Yes. Has been out there 50 years but nobody else chose to pick that have struck me as odd. T other because i looked at a of a National Polls elected by instore boring were both with the American People truly believe this then it is very important to be fair than that is the premise of fox news. Now to have those annual emmy awards that fox said no one was nominated and nobody in the room that i know of. Cry resigned because after five years we never even had the nomination the tissue can vote for yourself and pack the panels to vote which i did not realize. Re so they can vote for themselves i think that is wrong leave your a president ial candidate withha 120 Million People voting but i dont think its okay to vote for yourself as an award that is a crazy arabia thats not good also they wanted to ignore fox news because we were the upstarts and the new kids on the block a decided to buock as. I said we dont need to play i told my people you were doing a politically correct i could name a special and nobody ever asked to see it. I dont think so because doet the internal process there has to be a real Blue Ribbon Panel there has to be serious people watching serious work knowing you to vote and that is fine there is some fine work there but they did not want us to play so we decided we would not play we would get the word we win every day they can say all they want to wait until the American People who to watch they make that decision if the American People voted on these awards we would see is we would have 100 percent of the awards. We report you decide that was a friend of mine in advertising essentially that was mine wanted to make it clear the audience can make up its mind our job is to give them enough facts so they can do that. I am a marketing fellow i did not vote for myself i guess thats okay but ive never taken a marketing course when your stand marketing and i understand the American People who havest been out there for a lot of years watching the American People to have all of the information that they need but theyre not stupid so to underestimate the is a mistake. What else did you invent . To make we had no news gave the ring gathering capabilities and no facilityloce no personnel no executives no stars or marketing and iha had six months to launch but when i left nbc within a three month period and if you were Vice President s and those who you worked with me to see if they come here to build one. Like its been six months on hiring on air talent to set up the lineup so people say what is the greatest contribution . Then i guess neil cavuto of the news anchor was a top banker at cnbc his contract was upcontract there was a whole i remember the final full paul the said ally cuba you dont have a network and i said details. Tw dont worry. So he gambled and came with us. And loren green. And doing those runthroughs. Was the trying to figure out how to make those graphics work. And some of those came quitegras early. To do think oreilly would be the success and that i dont understand it i believe the show should work and doing the right thing but the primary problem isnt even the wrong time. But i will give you there primary audience by. Tter the i have given the wrong time spot to be very competitive and he did very well. Cspan what do think about the way the media covered his problem with the lawsuit . Irresponsible with msnbc they tried to make the game out of it. What about the New York Times . Rating ever pretty rough. Yo fax. Was there ever a time . Guest i will not talk w too much about that but there was no wrongdoing but they have a right to defend themselves i do not cut and run and that is comfortable the way it came out . [inaudible] i remember from those days. But i was in the government then. Could go back to that. Guest i was brought in as a consultant. And to go into the satellite use News Business and that it that way he was the only guy who knew what he was doing. And and Charlie Gibson was there at the time. I was brought in as a consultant because that is the primary backer. And had to get out of the News Business to be there as a fulltime job. Y want c somebody did not like him as a reporter by that he was very good and from the very early days of my life i have been fired a couple timesfi but i dont care but one of the advantages is there is no real fear what will happen if it doesnt get any worse than that if they thought that idea was good. So if you found out they were liberal . I am sure that they are but there is no litmus test. T i have no idea about most of them. And then the net worth if they come from . And if youde dont agree with make sure it is in the story. I dont care if its not my business. People might be surprised. But we dont ask anybody. What did you do . I worked for three months i came in march of that year. 1968. And having dinner in New Hampshire i came on board june or july and had very little to do with politics. Everybody said if i knew television is pretty well. Nobody will ever be elected again without it. And it happened to be on the same day she was a bellyly dancer with the vote constrictor one of the guys said oh my god former Vice President nixon coming in the front door and then we have the vote constrictor i said dont want to scare the state put them in separate rooms. I said so we put nixon in my office. If you think television is a gimmick then you will lose again. You will the later as a close friend of mine and then day say will lead it produced television i thought i am 28 years old theyre asking me to produce television for president ial campaign so i d. I worked for him to near four months. And then to do some work but in particular and i was known as the debate coach that by the way that was entirely different career if they put somebody else in my office that day. [laughter] my entire career was based on that so now how to apply this and . And to work in the campaigns but i was known for Political Consulting because that got more press. N a and with the guys that working and then helping with the debates. Was the senior media adviser with nick brady the source sixers seven of them. E cspan more fun and more interesting this job now to one this. Fu i quit politics i hated. Cspan what did you hatebe about it . To when i just woke up one day in the top g candidates that they could know more about the issuesi wasi than they did. I hated the travel i thought i was getting meanspirited was about strategy. And then that is the same way. And then to debate in the offseason. And then to do some corporate work with television in corporate always was i didnt want to do it anymore. And then did not want to do a. People of our age is he still alive . I used to be a Production Assistant and then three years later became the executive producer and he called me nine months ago to say knockout the acceptance speech. Use he but he called me to say remind him in the old days tuesday write them up there was an old vaudeville song if you try to write thankyou card her gore used to write those. So i wrote a seven minute speech i talk to him on the phone. Cspan how long was he on television . And with the daytime television. Where was it done . Bracket starting clevelandnighth and moved to philadelphia and then took over as producer. What was special about michael . To have that quality of every man he could put a down with bob hope were sammy davis, jr. Because he was like a fan a good singer and could interviewer a capable and see what we like these people in the audience liked him that is what taught me about likability but the audience really does not like you it is tough in you have to think of another career. Would he make it today . Da with the time of merv griffin and it is tougherand soo today over thanksgiving to come in under then to learn that they redoing the stuff they were doing stuff in the water and all this stuff we did in those days it sh