goes and we recommend it again and again jews rule the world homosexuality is a. disease and refugees rape women and steal jobs wild theories like these are hugely popular on you tube because an algorithm gives them greater exposure but why exactly are we so receptive to videos like these why do we click on this kind of nonsense and help it to spread. oliver creating as a professor of communications science at the university of mines and an expert on media innovations he explains what goes on in our heads when we spend time on you tube using. volved to react faster to dangerous threats and insults to harmless stimuli no standard response is not a neutral but very emotional. when i read hatred and provocations on the internet for example even after all the research i've done on it i can't control myself it affects me immediately. more watch time more hits and