The drum roll please. Curtains pulled off two major surprise events. Concept trucks at ford, and facebooks latest twist on social media. Good afternoon, everybody. Im liz claman, the last hour of trading, and countdown to the closing bell begins right now. The big stories in a minute, first, the markets. A wishy washy day. The dow hit the highs of the session, okay, only 13 points. Well take it at the moment. Now its 1516. As it climbs. The nasdaq is languishing, and part of that, of course, is apple. Apple is the real drag on the nasdaq with the stock breaking decisively below the 500 a share level. This number here, 11 month lows, and earlier today, at 484, you know the story. Apple suppliers cutting back on production due to weaker than anticipated iphone5 demand, and then on top of that, china, flashing estimates lowering targets to 530 to 600 a share. Meantime, below all of that anyway. Facebook reversed course. The stock down, been turning back and forth on a dime. Now right around 1 p. M. Eastern, selling picked up, Facebook Trading at session lows on pretty significant volume. Some might say monster volume, more than a hundred million shares moving on the stock. Okay. Ceo Mark Zuckerberg to see what facebooks building event. They built it up. They unvailed the plan, not a phone. People thought it was a phone. Not search, not even a new messaging app for the ipad. It was social search, a partnership with microsoft so you can search around the actual site for things like pictures and postings and things like that, but the fact that it ws no web Search Engine was good enough initially for google investors, but google pulled back a bit, but at the moment, google, the blue line there, not doing much. Folks realized facebook can still monetize all its data and user bases so facebook stabilizing, but the threat of graph search where you can search on your social network was enough to send yelp reeling down a seven and third percent. They are down because they are linked to the idea that facebook is also rolling out a new recruiting tool. Thats not helping. A bit of a disappointment in Market Reaction to facebook, but whats it mean over the long haul for fb . Web bush securities managing director joining me now in a fox business exclusive. You got a buy rating issue 37 a share price target. Gut reaction on the news. Hoping it was more or okay with it . I was convinced it was not something more. This is two weeks before earnings. They were not going to announce anything with major financial impact. I thought it was either cure rated search or something with instagram with the timing and term of use. We talked about may liz define that term. Its called graph search. Search only of things that youre already allowed to see so if you have a friend on facebook five years and posts once a day, they have thousands of posts. If you want to find something they posted a long time ago, type in a search term, and you find thing that friend and other friends posted. Liz i cant believe you didnt do that in the first place though. Something they should have done which i think is why microsoft invested in them early. They wanted to use the binge Search Engine, which is looks like they are doing. I think the hook here is that makes you, as a user, far more relevant to advertisers because they know what you look for and what you focus on. They can refine that immensely. Ultimately, they are probably a substitute for yelp. Ultimately, they are a threat to google, although its not web search, just searching friends. Liz no wonder yelp falling 7 . Does facebook fall into im trying to be like apple, im making a imig build up to the announcement when apple usually has the goods behind the promise. People seem to be a little disappointed about this. You are not too upset, but when you do this, you become what have you done for me lately stock. People expect more and more. Should they take the tack of waiting until you see what big surprise we unvail . Does that set them up for a fall . I think that the media, you know, feeds into that. I mean, the media buys into it. Liz at least we didnt have a pro moe about it. We talked about it, but one, it makings the User Experience stickier so they are more engaged. Thats a great thing. Liz okay. Second, it offers a search opportunity to sell advertising telling you what the users are doing. Its a big deal, but nobody appreciates that yet. Liz cant talk facebook without talking about the monetizing search thing. People are missing the point, and facebook is actually doing well monetizing mobile. I believe in the Third Quarter, last quarter rather, 150 million in mobile revenue and doing well overall in ad revenue; correct . Are you comfortable with the numbers . Yes, what we really want to see is facebook ultimately probably double the mon tar monnization in the u. S. And bring it up to the old u. S. Level, bring the rest up to europes level. If so, its 15 bhl billion in revenue. Its a big, big company. Liz a billion people globally, and social baker did research, and it showed, i dont know if you saw this, but that 1. 4 million users were shed in december on facebook. That could be the people on vacation or whatever, but is that a worry . Well, facebook is systematically deleting fake accounts so part of it is that because they are trying liz 1. 4 million or is that not disconcerning. Thats a tenth of a percent. Not disconcerning at all. Liz just dont see that often with facebook. I have a facebook friend with the last name of long beach, waiting for her to delete her. I just gave her a shoutout. Liz as we finish up, not raising or lowering the price target . Not on this news, no, no. I want earnings, see the road map for 2013. Liz web bush securities managing director, the pack attack, is it a blog, a report . Its a five minute a week video on the games industry. Liz watch it. Good to see you, michael. Thank you. Liz to the floor show, teddy, always press the like button on you, but you were close to the highs of the session, 18 appointments, coming up on different issues in the market. Whats got your eye . Smack dab in the middle of earnings, tomorrow is a big day, financial stocks tomorrow, and i think, you know, if we can put our wonderful politicians aside and the dysfunctional games they are playing again over this liz expecting surprises . Well, i would like to think that we might get positive surprises. Well have to wait and see, but on balance, liz, we talked in the past about forty quarter earnings, and Third Quarter was okay. I think Fourth Quarters going to be a bit of a struggle, and i think its all about the guidance Going Forward. You know, the economy, you know, two steps forward, one step back, and Corporate America cant carry the water. It will be difficult for the market, and priced pretty much to perfection at the current level with popular averages, not leaving room for disappointment. Liz hate one step forward, two back no, the other way. Liz either way, not moving fast. Is that at a decent clip . Actually, thats something we talked about last week on the show, and what were looking at, again, south africa, right now, the mining situation is getting worse and worse, and liz labor issues . The strikes, strikes, labor issues, and a threat that some of the Major Companies are shutting down the mines until they resolve this. Well have a shortage in these areas, and, also, seeing platinum taking a bit of a piggy back ride up. Its at the 1680s mirroring where gold is now. Silver is joining along for the ride. Were seeing a lot happening with the precious metals. Liz platinum is higher than gold for the first time in ten months. Do you care . Is that significant . Its 1682 against 1680, two bucks, not a huge deal, but something to point out. Its not a big difference, but china is crapping cranking up. Platinum is more of a precious metal than gold is. Let me see my watch and rings. China is cranking it up again. Theres demand for it, same with the silver. Theres that aspect, definitely, and platinum will break the 1700 before gold will, but gold will be there with it. Liz okay. So much money to buy gasoline, elliot. To see that continue to fall is encouraging, certainly, but whats the broader story that we dont want to miss . Well, you know what . Im not exactly sure what the broader story is, but i think everything we read about Energy Production has the United States becoming one of the leading Energy Producers over the next several years. Crude trading at 93. I think its a sale. I think natural gas rally up 10 in the last week or something, and but i liz elliot, you know, natural gas broke my heart. You break my heart over and over. Get in line. Liz you think something happens, and it doesnt. Natural gas is over priced, and watch that platinumgeld thing. Platinum should be over gold. I dont know what they were saying with silver having industrial uses also, but not since photography we want to digital have i seen uses for silver, at least, you know, on the daytoday thing, but i think energys over priced and gold is coming back in line with that platinum thing. Liz the platinum is the goto metal with jewelry. Platinum, you know, they use gold in catalytic converters or something . Liz no, they use palladium. Oh, palladium. Okay. All i know is theres plenty of gold on the planet, no shortage of gold. Liz gary, we had a cad littic converter on the catalytic converter on set once. Great to see you. Thanks, liz. Lizly well haul that out. Liz closing bell in 49 minutes. Floor keeps rolling. Business is pretty good. Demand picking up. Ford talking about new concept trucks at the detroit auto show, but will you ever see it on your dealership pro . Going to the source on that, ford ceo, alan mulallay. Thats on a fox business exclusive. Nice chart at a 52week high. [ woman ] if you have the audacity to believe your Financial Advisor should focus on your longterm goals, not their shortterm agenda. [ male announcer ] join the nearly 7 million investors who think like you do. Face time and think time make a difference. At edward jones, its how we make sense of investing. [ male announcer ] how do you turn an entrepreneurs dream. Into a scooter that talks to the cloud . Or turn 30million artifacts. Into a hightech masterpiece . Whatever your business challenge, dell has the technology and services to help you solve it. Whatever your business challenge, you know it can be hard to lbreathe, and how that feels. 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All right. I dont know if we can animate what we have for the power mover, but its express. Look at the shares of the apparel maker, up 20 right now. The story with express is positive guidance that express raised Fourth Quarter numbers and full year forecast thanks to strong holiday sales and growth in its internet business. Not bad at all. Express now sees 2012 earnings of a dollarfifty, a dollarfifty, six a share. Actually, the streak was at a dollarfifty. Ups responded to the news by raising its price target, and what they want on express is 18 a share from 17. Right now, its 17. 31, and that it is now, up a big 23 . What a different story for at letica down 2. Taking a hit. Nicole, the yoga gear makes us like skinny, but what happened here . Something popular, the stocks been up over the last year, but the sales number trailing the analysts estimates, and we are seeing the stock being under significant pressure today, down 3. 8 . Now, i dont want to waste another moment with great guests here. They are from west point, the United States military academy, joined by two colonels with them here today. They attend the academy, john yores and seniors, visiting the floor, and then they serve the country for five years and get down to business. We wanted to thank our u. S. Servicemen and women, and from west point, and we always do that here on the fox business network, and, of course, over at west point, they get loud. All right, guys, do your crant. Ill get out of the way, go go army beat navy [cheers and applause] liz we are proud. They get a big applause here on fox business. Our appreciation to the west point cadets. Thanks so much for serving our nation. Getting to forted. Ford unvailed the future of ford pickup truckings today at the detroit auto show. Earlier, i spoke exclusively in the wake of this to the ford ceo and president , alan mulally asking him what the favorite feature of the new concept truck is. Look at that i think the neatest thing that were communicating with the new atlas concept is what well do on further improving the capability, but also the fuel efficiency and the safety features, but most importantly, being seamlessly connected to the internet so that everybody can use this for all the construction work that this ford fseries is known for. Liz 53 of the fseries trucks ordered in the past year were v6s. Clearly, thats what the customer wants, save on gas, but stillment the power. Will you be able to deliver that . Liz, absolutely. We sure will, and to your point, thats exactly the essence of the truck is because with the e ecoboost engine and turbo charging, we move from v8s to v6s and further down. You have lower torque, great for capability, but a 30 improvement in fuel efficiency with that too and lower c02. Liz looks and smells like a vehicle made for a contractor. That leads to the question, you must believe that contractors are doing better in the Construction Industry at this point, that the economy might be coming back, that they have enough money to trade in the old fseries or buy a new one flat out. Can you say from where you stand the Auto Industry can be married, in a way, with the housing industry and its stable . Everything we see now is theres a gradual expansion, and with that comes the industry. Our fullsize pickup is up nearly 40 . Its an important product for the consumers, and part of Economic Development in the Construction Industry. We believe well hit the market at the right time with this increase in fuel efficiency and capability with the fseries. Liz last year, you sold 645,000 of the fseries truck. 2005 the peak was 2. 5 million. Can you get back to 2. 5 million at some point, alan . It will be awhile before we get there. Looking at the inherent demand, and especially the fact that the average age of vehicles is over 11 years old, as you know, that theres a lot of room to replace those older vehicles, and, today, with the improvement of fuel efficiency and quality and reliability, we can economically obsolete an older vehicle with new vehicles. Theres a lot of pinned up demand. We see the market expanding with the Economic Development, but the most important thing is that we need to expand the economy in a much faster rate than the 2. 5 and get back to the rate that can bring down unemployment and get the economy growing again which is up in the four and 4. 5 expansion rate. Liz that said, in between that and now, you guys certainly look like you are growing. So much so you were going to hire 2200 white collar employees. I think thats great, certainly, hiring here in america, but, alan, i started to think, does that mean ford is fattening up to the levels of the premulally years where ford got in trouble like the other automakers. Dont risk getting so big you cut jobs; correct . How do you strait l the line . No, absolutely. Thats a Lesson Learned that actually we, the fundamental transformation of ford was to size the production and capability to the real demand. Weve been careful to keep break evens low and use completely our assets, and so this hiring allows us to go up in production and launch the vehicles people want. We are laser focused on that Going Forward to your point. Liz still dead on the books, obviously. You worked hard to bring that down to improve the Credit Rating of ford. What are you doing now looking at what is a sizable chunk of debt . Started with nearly 36 billion in debt, and we reduced that debt now to 14 billion, and the middecade guidance had a target of around 10 billion which is right for the capital structure, so we are doing very well on moving forward with our capital structure. We have been able to reinstate the dividend. We Just Announced were going to double the dividend Going Forward, and the strait ji is to maintain that dividend through the cycle. Liz building plants in the u. S. . Right now, our assets, in good shape. When we restructured ourselves over the last six years, we also thought ahead where the industry would go as the economy came back up, and so what were doing now is really adding second and third shifts, and we think we have that capacity just about right for now. Liz the u. S. Government, have you worked well with them . Whats the tone as we continue now as we see four more years with president obama, obviously, the treasury secretarys moving on at some point, but, you know, how is that relationship with ford, one of our star manufacturers in the country . Well, as you know, liz, ive been pleased to support the economic council, also the export council, and i really have been pleased to be part of that solution to talk about the importance. I worked together on solutions that foster Economic Development in the