Industrials down 230 points. It was battered by new tremors, currency, the russian ruble, south everett perrin, all were slammed near multiyear lows, could lose even more of their value, worrisome for the markets. At the moment we can say it could have been worse. One major it was out yesterday, helped strong growth and allimportant paid clerks areas, advertising. Google shares, a dozen brokerages on the stock today. We are up 4 , 46, google looking better than most big global turbulence, quite a lot of money out of emerging markets, the action is grabbing the attention of Federal Reserve officials. Today San Francisco fed president John Williams speaking to peter barnes and a fox business exclusive, told peter the fed does not want to overreact, shortterm market gyrations, what we are seeing now, peter will bring all the highlights of his interview in a few moments. You need to hear this interview because mr. Williams talked a lot about what he sees as far as the economy is concerned. Super bowl mania diverting some of the attention away from the markets for the next couple days. This is a live picture of times square. So much activity cutdown on a lot of traffic but you can see there is quite the activity central here. Fritolay. How is fritolay bucking the trend of spending a fortune for a game dads . You could spend 20 million or you could spend 1,500. It is absolutely fascinating. More often than not as january goes so goes the rest of the year. Look at the predictive nature of january, find out what is happening in real time on the Trading Floor of the Stock Exchange, cme group and nynex. Let me start on wall street. How worried are you about the emergingmarket currencies . They seem far away but contagion can spread quickly. Were watching globally, first week of 2014 International Headlines did not move the market but it seems investors are branching out and grabbing on to those headlines but lets not panic, we have seen this market trade this pattern before especially in this terribly yearend market get sold off, we have investors who still believe the market will go higher so what do they do . They start buying more as the market goes lower. Look at how the market has done what we are seeing. We are not having a big capitulation, there is no panic selloff. Negative headlines are out there, Economic Data has been okay, earnings season okay. That will work for now. Lets not get ahead of ourselves. The market feels like it wants to move higher but doesnt have the extra muscle to get us green every day like we got used to in december of 2013. Take it slow, stay the course of what you have seen and accustomed to and dont let International Headlines rattle and shake you too much. Liz i agree with you. The word capitulation, havent heard it in a while. The go to see any chicago. I am scrolling through a lot of sectors. Banks look terrible. Big tech aside from microsoft, Consumer Staples dont look bad. Media is okay. There are some bright spots here. There are some good earnings today. They make cranes. Obviously the building sector is buying screens because revenue was up 20 and revenue 27 . There are bright spots on the market because people to make the stock that other people use to make other stuff are doing okay right now. Liz now let me quickly check cold. Gold is down 2 of is not doing much although it has been moving all over the place. Oil coming down 0. 78. What grabs your attention at this moment on up friday when it is not as cold anywhere near we had seen in the past week or two . That is what is driving these markets the last week or two in a big way. Natural gas enormous, crude oil to a lesser degree but it has been cold weather. The cold weather seems to be listening and we are also getting through a good part of the winter which is important and the reason it is important is because if we can get through the next two weeks and have enough in reserve natural gas and heating oil they have a great idea they are oing to make through the rest of the winter. We will not see the speights coming up once we get past these two weeks. Liz Lauren Simonetti said it is bikini weather in new jersey comparatively. Comparatively yes. Liz great to see you. Enjoy the game, each chicken wings. In the next hour we have the ceo of a company that is going to massively gangbusters and the restaurants. Get to one stock that continue to topple after the disappointing Earnings Report and that is the tech darling internet darlings amazon, cant even call it an internet darling, a consumer darling, failed to deliver for wall street. Nicole petallides on the floor of the Stock Exchange with details on how amazon is looking down 10 . Nicole amazon has been the real darling of wall street, watch did in high after high, the company is now warning of a possible operating loss this quarter, shipping costs climbed for the company. The stock down 42 at 3. 60 in change, the loss of 10. 5 , shipping costs through the holidays, and primed the you consign up for and get two days shipping at 79, they may have to be up the price, 20 to 40 in order to compensate for all the shipping, talk about economic malaise and abroad in europe and asia and dont forget to cool things amazon has been reported in working, according to the wall street journal, drone delivery, checking out with kindle at stores and smart phones. Is not over yet for amazon at all but it is a tough day. Liz i u. N. Amazon prime customer . I am. I get it for the first time so that shows you the internet finally became significant . Liz i need duct tape, overnight it. Colors for kids, nothing is here. Liz thanks. Who among us is worried about the u. S. Economy and who among you feels much better about it . Peter barnes sat down with somebody whos answer really matters. San francisco Federal Reserve president John Williams in a fox business exclusive, peter talked with him to get his answer to that question and more. People want to know if you got any clues what is next for the feds taper plans Interest Rates and what was the biggest take away . We got to talk to him two days after the latest fed policy meeting in which the fed decided to continue to stay the course on capering its quantitative easing bond purchases keeping shortterm Interest Rates exceptionally low for a long period to help the economy but the emerging markets were in turmoil during this meeting earlier this week so obviously when the statement came out there was no mention of this turmoil in the emerging markets or in domestic markets and so wanted to ask John Williams are you guys paying attention to what is going on in the emerging markets . He said of course we are watching what is going on but not looking at shortterm fluctuations and setting policy. We look at the Medium Term Development and we have seen nothing in the foreign market or emerging markets or in the domestic u. S. Market pullback to alter our view, his view that the economy is still growing, the fundamentals are still good and fed policy stays on track. Heres what he said. My view is the stock market does reflect investors views of economic fundamentals and the outlook, good to remember all of the stock market has come down in recent weeks, we had an incredible run in the stock market last four years and still over the last year the stock market is up a lot. The Monetary Policy we dont want to get caught up in targeting the stock market, we dont want to overreact to shortterm movements and down, we want a mediumterm view where the assignment has gone. We asked about the december jobs report that came in much weaker than expected, 74,000 new nonfarm payroll jobs running half the pace of previous months and he said he thought it was an aberration, probably because of whether related issues and fundamentally the job market and labor market continued to strengthen so once again fed policy on course. Liz you just heard our trader down there, the exact same thing. I was listening to that interview. Liz peter barnes, thank you so much. Appreciate it. Closing bell ringing in 50 minutes. New york is having a party and we invited a couple million franz. Parking is a little tight. New york and new jersey helped the Biggest Party in sporting events of the year, americas most Iconic Companies cashing in on the action, most spending a fortune, fritolay has come up with a genius lessexpensive model with annual crash the Super Bowl Ad campaign has arrived. Why pay a top agency when amateurs can make you a better one for 1100th of the price . The greatest and submissions from and measures that fritolay has received so far like this one we are going to show you, could be a scene out of the cult movie office space. Once again, everyone, the rio doritos have mysteriously disappeared from the workroom. I dont want to sound like i am accusing you. How dare you . That hurts right here. You know what . I dont have time to sit here and play detective. I have worked to do. Unbelievable. Liz look at times square live, much more on fritolay and all the festivities going on in just a moment. Stay tuned. Sometimes they just drop in. Always obvious. Cme group can help you navigate risks and capture opportunities. We enable you to reach Global Markets and drive forward with broader possibilities. Cme group how the world advances. Liz that takes you straight into the heart of super bowl mania, kicking into high gear in new york city and come this sunday some 120 million though i heard 160 million even will be tuning in to see this game on fox. Also the commercials, the game within the game. Companies pay 4 million to cover these lots, but production costs are more than that. Yesterday we should use this one. A budget of 20 million to produce the 60 seconds at which are three prominent actors, other companies spend a lot of money but fritolay takes a different approach. For the eighth year it has solicited managers to create and submit their own commercials. The Company Selects five finalists to compete with a Million Dollar grant prize and airtime in the super bowl. Take a look at one of the top 5. Hello, mr. Smith. Now what . Bag. Okay. Jimmy . Liz it was submitted from scottsdale, arizona. It could air this sunday for millions to see. Joining me to discuss the Marketing Strategy behind this amateur competition that goes bigtime is fritolays Vice President of marketing. How much did that cost . 300 would the entire range of five finalist is 300 to 7,000. Liz that is amazing. And to think you get these great Creative Ideas without having paid an extensive ad agency. More and saving money our program, if you think about the fact your point people spend a lot of money game day running these ads, our program stopped 6 months in advance when consumers submit superbowl lead and go through a process where narrowed down to five finalist let the consumers think about the 6 front engagement we have leading up to super bowl game day, pays for itself. Liz this one is called cowboy kid commercial. Take the audio on this one. Love to hear it. Liz for amir 5,000. She is a homemaker with two kids and the sibling rivalry that goes on, using that insight to create a memorable commercial. Liz the flooding has closed the who won . You have to tune in. Liz we will find out during the game which of these won. Looking on probably doing it the day after the game. Stay tuned. Liz it is the 1 million prize. Tell me how it changes the way people advertise. This idea that is in its eighth year. The big thing is what people are realizing is is not just about game day and tearing a 30second commercial but engaging people. If you spend that much money how do you engage them before and after the game . Liz how do you get viewers to relate to the brand . Doesnt work without a great glittery commercial land nobody remembers it was for doritos . What does the brand stand for . Using that liz did you see a direct correlation between the at and doritos sales . We always had a good track record, that is why we are doing this for the eighth year in a row. Liz we have seen time machine, office space, cowboy kid, lets look at the next one which is break room ostrich. I am upset, guys. Someone has been all but doritos in the break room, making an incredible mess and i am there too. Liz interesting. This one is interesting. It builds on what happened as far as going after other peoples food and animals always look at the superbowl. Liz wait until you see the next story. Appreciate it. Liz pepsi,. The game within the game is judging the success of the ads, get ready for a huge battle. As you have seen the cost could be inexpensive board huge, the risks in mens. The pay off massive. We take you behind the scenes of several ads you will see sunday and what they could mean to the success of each company. If time is money how does 133,000 per second sound . Companies like budweiser, go daddy, coke and pepsi want to get in front of you during sundays superbowl that is what it will cost. 120 Million People estimated to tune in, the only place you can bring your brand to that many people at one time. The superbowl ladd, the luxury carmakers first foray into the big game involving multimilliondollar production that shutdown airspace over Buckingham Palace with the jets and helicopters, london buses and automobiles, british all stars oscar winner ben kingsley. Click to do that. You test my power. Sherlock holmess mark strong plays the villain with music from the london symphony orchestra. The ad productions are massive involving everything from bodysuits to super bowl xlviii is the first time in costliest commercial territory, like the famed budweiser clydesdale featuring an animal, yogurt loving real bear who prepares to restore honey flavored yogurt. Liz how will you know the money was well spent . The short answer is be brand and sales but in the long term, the personality of the print. Liz will be average cost of a 30second cost is 4 million one Company Secretly has bought a two minute long spot for 12 million and that doesnt even cover production costs. There is a cheaper way to grab superbowl sized attention, submit an at you know the sensors will reject, make a stink when it is banned and put it on youtube and get millions of hits for free like soda streamlets band at had scarlet johansson calling out long time Super Bowl Advertisers. Sorry, coke and pepsi. Liz body builders toward a tanning salon. Personalcare products giant pushing the relatively changed romance with a messageeseem. Make love, not war. Liz when the final whistle blows none of the drama or dollars spent will matter unless the brand and subsequent sales shines through. Isnt that the truth . The question is who is behind the two minute long at . In 20112012 it was chrysler the rand two minute commercials. Last year it was a dodge. Could be any of them. Maybe samsung. Led the guessing game begins. Closing bell ringing in 36 minutes. It is riding a wave of earnings success. Could face big be one of the faces of a possible new internet bubble . Charlie gasparino with new details next. Remember the days when you wanted to rent a movie on of vhs tape . Or in the netflix age the days of blockbuster and Hollywood Video might seem like a distant memory on dvd or vhs but one brick and mortar rental store is growing with a little help from another date night stable. We have their secret sauce next. Hi, are we still on for tomorrow . Tomorrow. Quick look at the weather. Nice day, beautiful tomorrow. Tomorrow is full of promise. We can come back tomorrrow. And we promise to ke it that way. Driven to preserve the environment, csx moves a ton of freight nearly 450 miles on one gallon of fuel. What a day. Cant wait tilomorrow. Liz are we in the midst of an internet bubble . Charlie gasparino is here now with why we should be asking mark zucker with berg. Why are you blaming him . I know, i know about the incident is like what i, you know, i use google. Liz google. Com. And gmail. So i asked our own resident tech expert, katie roof liz she looks like a tech expert. She is. Liz weve got to bring her on. Perfect. Shes all young, unlike us. [laughter] and she actually knows this nonsense. I said give me five reasons why were in a bubble. So the number one she mentioned to me was twitter, which still isnt profitable, has a 35 billion market cap, okay . This is the three reasons the tech roof is on fire i how do you like that, i came up with that, by the way. The roof, the roof, the roof is on fire . Liz i get it. Totally on it. Twitter has a 35 billion market cap, even larger than kraft foods, kellogg and General Mills. Pretty amazing. Dropbox, whatever they do, they store documents online liz and photos, i use them. They just raised 450 million in its latest Venture Capital financing. The last time we saw som like that was with zynga. Heres the thing about zuckerberg, he made 3 billion in one day. I think it was yesterday, you know . Liz on paper. Now, hes possibly the youngest billionaire ever at 29, but whats great about this is hes got a billion dollars for every year hes been on this earth. Hes worth like 24 billion, hes 29. Liz fair and balanced. Long term. Liz good day for zynga. They were down yesterday. But anyway, zuckerberg is worth 24 billion, almost a billion dollars for every year hes on in this planet earth. Okay . A little bit of a, a little frothiness there. And then something called snapchat oh, no, no, yelp. Liz something called im worried. Youre scaring me. This is according to katie, yelp is up 260 this yearoveryear, the dows been up 13. 25 . [laughter] thats crazy. I can relate to that, dow, snapchat, yelp. Now snapchat, whatever they do liz texting. Supposedly, dont believe it. They turned down a 3 billion offer from facebook. Katie roofs five reasons why maybe you just might want to think about a treasury bond. I dont know, Municipal Bo