Highs. Right now down, tech heavy nasdaq down and the s p 5001767, a gain of one quarter of 1 . The momentum remains to the upside. Tomorrow we are hearing a lot of momentum. I dont want to miss it, talk about it. 4. 5 , 179 per share even now. It really is a standout as far as retailers. Abercrombie and fitch under significant pressure. A forecast for the holidays that looks really good, so that is the good news and the latest quarter. Also numbers coming in significantly. You can see the stock really reflecting that. Back to you. Lori thank you, nicole. My first guest says he is not buying shares. Founder of the marketing stream that runs paid search ad campaigns for thousands of companies. You have done research on the effectiveness of Online Advertising and so fa for you fd concern of twitters platform. Do tell. Thank you, lori. I want to point out that twitter is far and away behind in terms of the ad platform capabilities in comparison to her facebook was a year ago when they went public. You have a situation looks like the market is willing to pay a very high premium on twitter essentially an Advertising Company as far as the revenues are concerned, and yet there seems to be a bit of a disconnect here because what were seeing in terms of on the ground, finding it very challenging for direct response marketers to generate positive return on investment on the twitter campaign. Lori how far behind his twitter and what does the company need to do for advertising revenue . Absolutely. A lot of the ad options on twitter are both generating engagement on twitter. Favorites, followers, this is great for big brand advertisers looking to generate air cover for their campaign. The value is a little bit more murky for direct response marketers or ecommerce. I think the key to improving the situation has to do with generating better ad formats as well as more precise targeting and tracking capabilities which for marketers to have a better sense of return on investment. Lori twitters ads are right there in the timeline where facebook is kind of on the sidebar. Sometimes almost embarrassed to admit this, the ad has hit my newsfeed because it is right there and the promoted sign is in the corner of that. That organic implementation of ads has to be worth something. If you look at the trajectory of aOnline Advertising growth. Look at the growth report. Youre correct to point out twitter ads are for more likely to be clicked on then facebook ads for the permanent edition. In direct Response Marketing is not just about getting a click, but generating, getting us to convert into a sale or a lead. Where twitter is falling down is the intent is not in those clicks, sleigh are not turning to sales like customers and leads like other platforms. Lori would you write a snappier hoax, somehow incentivize a user to click on that ad, what is your advice for twitter . Twitter seems to be a better platform for softer sales. Promoting some content you have created or it doesnt seem to be like it is not Search Marketing where you are clearly looking for something at that moment. Just improving ad targeting capabilities will help a great deal. Lori you sold ads online for thousands of companies, so what are the most profitable for the companies you represent . What works the best . If you are looking do direct Response Marketing, it seems the intent is the strongest in terms of search advertising because you are connecting with the right person at the right time. A close second has to do with remarketing or retargeting. The display ads maybe you search for a product and later on you are browsing fox Business News and you see an ad for that product. Very effective. Lori thank you for that example. Talk to you soon. Adam despite the dow hitting an alltime new high, billion investmeninvestor warren buffets flashing signals. What kind of a warning . Warren buffett has been giving speeches about the market signal since the 90s saying the market value of the wilshire 5000 stock index should not be more than u. S. Gdp. It has been flashing this signal since march. The market cap at about 18. 8 trillion, u. S. Gdp is 16. 7 trillion. This signal calls the bottom in 82. He used it to call the market top in 1999 and called the market top in 2007. This is essentially like a big macro total price, total sales of the u. S. Economy. So the fact that hit this signal in march, you wonder whether or not the stock market is in the late stages of a rally. Lori where does this fallout in terms of where others are looking at . Look at how it performed when it called the market downturn. What they saw in 99 is the market went up and got wiped out by march of 2000. The market continued to go up, and then got wiped out in 2008, so the name of the game is forprofit coming in strong it at a price. Cutting into workforce, how long can you do that move, continue to cut, when the economy grows you have to add to it, compressing profit margin. Adam people have been calling for a real correction since january 1 and it still hasnt happened. Is he getting caught up in that as well . He is saying this is a value indicator. He is a longterm investor, right . We know only twice before the last couple of decades it accurately called a market top in 99 and 11. Adam thank you. Lori it is still fun. It is not merely its search for a new ceo. Cutting a list of candidates down to eight. Ford ceo and nokia ceo are still contenders. Microsoft among the top gainers on the dow. More than 2 on the day. Climbing 3. 5 about the highest level for the Company Since 2000, in fact. Adam arose biggest coffee chains that itll hire at least 10,000 veterans and spouse of active military people over the next five years ahead of the holiday. Five new existing u. S. Starbucks honored near military bases will share a portion of each sale with nonprofit organizations reenter the workforce. Lori so political. Adam nothing wrong with what he will do on that. Lori u. S. Postal service trying its best to get into the holiday spirit. The financial situation threatens to burn down the house. The postmaster general Patrick Donahoe will be here. Adam tesla Quarterly Report not enough to win over investors. Lori your election recap. The winners and losers. Not just talking about the governors races. Hot smoking casinos and those in colorado. [ male announcer ] it is more than just a new car. More than a new interior lighting system. It is more than a hot stone massage. And more than your favorite scent infused into the cabin. It is a completely new era of innovation. And the highest expression of mercedesbenz. Introducing the 2014 sclass. The best or nothing. Introducing the 2014 sclass. But with less energy, moiness, and a low sex drive,y first. I saw my doctor. A blood test showed it was low testosterone, not age. We talked about axiron. The only underarm low t treatment that can restore t levels to rmal in about 2 weeks in most men. Axiron is not for use in women or anyone younger than8 or men with prostate or breast caer. And children should avoido are contact where axiron is applied as unexpected signs of puber in children or changes in body hair or increased acne in women may occur. Port these symptoms to your doctor. Tell your doctor about all medical conditions and medication serious side effects could include increased risk decreased sperm count; ankle, feet or body elling;s; enlarged or painful breasts; problems breathing while eeping; and blood clots in the legs. Common side effects include skin redss or irritation where applied, increased red blood cell count, headache, diarrhea, vomiting and increase in psa. Ask your doctor about axiron. Llri Election Night 2013 is in the books. Voters nationwide decided the fate of 31 ballot measures in six states. Some with national implications. Cheryl casone here to break it all down for us. Not only did you have a very tight race in virginia for governor but you also had some of these referendums that were incredible. This was an initiative to tax Legal Distribution of marijuana to the city of colorado. It is now available in colorado but taxed at 25 . They approve that last night expected to go through. We will have to approve that as well. Passing the state of colorado. Something else, that was here in new york. Big business wanted seven new casinos opening in new york state. Open to this point in the state of new york you have to go to a racetrack casino combo. Now you will have freestanding casinos happening in new york state. Now lets see what did not make it last night. This is genetically modified labeling. This was a fail at the ballot box. A win for big business. You had companies that thought t this. They spent 20 million to make sure genetically modified ingredients in a food comment will not be on that label. That would have cost of companies millions. And then, the other funding that happened in colorado last night. 11 counties in colorado that wanted to succeed from United States of america become the 51st state. They wanted to call it north colorado. Initiative started, this movement if you will because these counties sayywe are not in denver but you are ignoring our issues, theyd did make the petition fail in that county. So what was interesting about last night is very different states are looking at very different initiatives, but that will be a big revenue driver for the state of colorado. Now we have got it. Lori at least itll get taxed. Thank you, cheryl. After big labor won big, we now learning health and Human Services department signaling plans to exempt some unions and businesses with the levy according to dow jones, propose exempting certain selfassured, selfadministered plans from the temporary reinsurance and 2015 and 2016. Adam Nicole Petallides is watching stocks first. Tesla was opposed to be a beat on the earnings by investors dont like what they see. A couple of things to note here. What we are seeing, a huge selloff, the biggest selloff in one day since january 2012. Plenty on tesla. A lot of people who are interested in seeing the stocks go down. So they are making some money today. They did come out with their numbers for the latest quarter. The outlook Going Forward was just below the 6000 mark for the model s so we will see. Obviously for most of the shareholders. Adam elon musk in the past has said they are ahead of the company. This is a good readjustment for them. Breaking news, w were hearing from cleveland Federal Reserve president in a speech moments ago she said the last jobs report shows the labor market is not firing on all cylinders. The fed is waiting on data to taper. Raising caution on increasing monetary easing. Lori up 100 points, that is not going to hurt things. Adam tell us something we dont know. Lori maybe we should commence the taper or start hiking bank lending. Twitter generating a lot of discussion not only the ipo, but website creator earning much praise from wall street. Adam oh, brother, where art thou . As investors failed to show up at christies in new york. Bargainbasement prices. [ male announcer ] imagine this cute blob is metamucil. And this park is the inside of your body. See, the special psyllium fir in metamucil actually gels to trap some carbs to help maintain healthy blood sugar levels. Metamucil. 3 amazing nefits in 1 super fiber. Metamucil. Help the gulf when we made recover and learn the gulfbp hafrom what happened so we could be a better, safer energy company. I can tell you safety is at the heart of everything we do. Weve addeduttingedge technology, like a new deepwater well cap and a stateoftheart monitoring center, whe experts watch over allrilling activity twentyfourseven. And were sharing what weve learned, so we can all produce energy more safely. Our commitment has never been stronger. 21 minutes past the hour, this is your fox news minute. Health and Human Services secretary Kathleen Sebelius is acknowledging problems with the rollout of the healt health car, but testimony before a Senate Committee she also defended the law saying it is starting to drive down Health Care Costs for conssmers. The white house promised the website will be running normally by the end of the month. Extra police on hand as new jerseys largest Shopping Mall reopened for business today. Prosecutors say 20yearold Richard Shoup fired several shots inside the plaza before killing himself. He left a note suggesting he would harm himself. A connecticut judge will not release him while he awaits a new trial in his neighbor. The judge has lifted a stay that would clear the way for him to seek bail later. Those are your News Headlines on the Fox Business Network. Adam thank you very much. Everybody is waiting for twitters ipo, there is another tech company flying under the radar. Making its debut today and joining us now is cofounder and ceo. Thank you for joining us. Those who may not be for my with what you do, it walks you through creating the website. You are trading right now 16. 39 roughly open at 8. 50, price at 1650. Since this has been a successful day for you, but where do you go from here . Were excited, happy about the result. Imagine going back to working very hard, continuing to do Amazing Things for our customers. Adam we have talked about twitter, twitter, twitter. This has really been a wonderful season for ipos and going to the numbers of your company. 190 countries, 37 million registered users, you signup 34,000 new users per day. I would suspect people would want to get in on this. It is a new market, market always expanding. This is how you build your website, move your business. It is a fantastic opportunity. We are the clear market leader. It provides an amazing opportunity. Adam youre the largest operation platform on the web, but your site allows you to create the web platform but the mobile version so the users would have the mobile interface as well, is that correct . Absolutely. This is a big challenge, more on the Larger Companies that you get access, a lot of time it is pretty cool. Very hard to build a really good mobile site. It works with any phone, a tremendous experience. Adam now that you are publicly traded you will have the joy of analysts and reporters in all kinds of shareholders going through your earnings reports asking all kinds of questions. How o you maintain that . I think they maintain that by doing what we did until now. We will continue to do that by creating an amazing product, marketing those to our customers and creating a lot of volume. Continuing to develop a fantastic offering for our customers we will bring fantastic results the market will like. Adam the irony of turn success to the industry all about the web creates something at a much cheaper price. And you can do it for free. Thank you very much for joining us. Thank you. Lori time to make a little money. Shares of Krispy Kreme Doughnuts hitting a new high. Is that in opportunity . Lets ask charles payne. Charles it is. Trading at twice the price of the sales ratio, more than twice the price of both ratio, higher peg ratio and a bigger short position. They dont love krispy kreme, part of the reason remember the first go around when they went Public Comment was great but accounting problems and some inhouse hijinks to be quite frank i dont think ever left the company. They missed the estimate two of the last three quarters, the stock took a dip. The growth has been phenomenal. Last time sales up 10 , the net was up 15 , operating income, they got relatively no debt right now running really well, maybe they will buy back or not. Franchise business doing extraordinarily well. I think it has come full circle, never had that sort of that it had before. It was like amazing, straight up. Lori i remember the debut. They were bringing investment boxes down. It was such an event. What is the story quickly with Dunkin Donuts . Why does everybody think they are overvalued . Charles they are. Half the valuation, which is the wall street darling right now. Krispy kreme has upside potential. Actually said it in samestore will be significantly higher. Very few people coming on board. I dont see any resistance. Adam deana who has more . Charles Dunkin Donuts is inevitably bigger. Maybe a starbucks or larger traditional players. Adam thank you very much get lori thank you. The scandal and tonight Justin Timberlake takes the stage. So far profits are only a third of what investments expected. Adam just what are the options left for the u. S. Ps . Postmaster general joining us exclusively next. Lori as we do every 15 minutes lets check the markets. Keith bliss joins us from the floor of the new york stock exchange. Nice to see you with the dow up 113 points at the moment. Warren buffett out with a theory, calling this a top. What is your take. Tough to call it a top. Every time we called a top weve got run over. We have less stocks making highs as we push up to alltime high levels. But we touched an alltime high on the s p and the dow as well. Market internals are weakening still support us taking it higher. We dont get overbought in the market until s p gets up in 1805. In our work on quantitative side we see the market could move higher from here. Lori with the market at record highs you dont sound all that excited. You did theres a little bit more buying room according to your own analysis is this just, you know, a culture of another day, another new high . Is the market totally disconnected from what the real economy is doing . We think so in some regards. It is tough to fight what is going on in the market. Every time someone steps in and shorts the market they get run over. What makes us unease, despite what any model may tell you, anytime you hit an alltime high youre really in uncharted territory. You have to recalculate, recalibrate what youre doing. Makes you nervous every time you do that we hope to push to new highs. I would be a little guarded in here even though our work says we could go higher. Great analysis. Keith bliss. Adam Holiday Seas