Transcripts For FBC The Willis Report 20140511 : vimarsana.c

FBC The Willis Report May 11, 2014

Winner, Johnny Manziel waited for hours to be picked. Will that hurt his chances to make big endorsement money . What does it mean for the game . Joining me now, j. T. The brick from Fox Sports Radio who says the big stars are worth the big bucks. With us tonight in studio is sports attorney Steve Olenick who says brands should beware. J. T. , start with you first. Were you surprised that john any football came in at 22 and what does it mean for his potential earnings on endorsements . Doesnt mean much now, gerri. First year coming up here. He will have to prove he could play. I was surprise, i thought cleveland could have took him number four and it would have been a good pick over all. He is perfect for the nfl he loves the limelight. He won the Heisman Trophy as you know in college. That set him up to sign autographs, to be in front of big crowds. To have a friendship with lebron james. He is going to jump right in to this feeding frenzy of advertise negotiate nfl. Cleveland is not a big sports market. He will start off there and garnish everything in cleveland. If he can play and win games. Gerri somebody wants to disagree a little bit what youre saying. Steve is cleveland a im from cleveland. Its a terrible market, gerri. Gerri really. Yes, move the needle a little bit. What if he gets hurt . What if it becomes where there is derrick rose situation whereby you get all this money, guess what, he hasnt played in two years . Nfl contracts are not guaranteed, gerri. Gerri i agree with that. You dont know what is going to happen, right . What about the money from endorsements . If you add up all the endorsement money for just top five flay players in any sport, it is 250 million. A lot of dough out there. Will he get endorse man money. Definitely. He already signed a deal with nike. He know his team fairly well. I think they will do a great job. Will there be huge influx of Johnny Manziel corporate endorsers . I say no. Gerri no. Okay, j. T. , to you, i guess i got blown away on the cleveland idea. What do you expect to come down the road . I think what is interesting is, there are Big Questions out there whether these sports figures are truly being vetted before this money is being doled out. Is there any change after what happened say with tiger woods, embarassments he faced as more women came out of the woodwork saying they had affairs with him . Tiger scored major endorsement deals and lost many. Do these companies, are they anymore serious about what theyre doing . Well these big companies, gerri will back off. If you have problems off the field with women, with drugs, if you lie to your customers, look at lance a strong. Look at all the Baseball Players who took performanceenhancing drugs. They cant get endorsement deals. In ffl you dont get nfl that tiger woods and Phil Mickelson or roger federer, two of most famous athletes in the world that dont play in the nfl that play soccer globally. For United States, a player like Johnny Manziel, he has to start off strong. Russell wilson was third round draft pick for seahawks. Ended up winning super bowl. Now the National Endorsements will complying in. The biggest thing cleveland has to worry about four years when Johnny Manziel says he is gone, he wants to go to new york, if los angeles has a team or wants to go to miami . So the fans in cleveland better hope that he stays in cleveland when he really gets good so he can start winning super bowls and take that team to championship. They havent won since jim brown in 1965. Gerri here is what i to know, steve when, i look at this situation. Its golfers, its tennis players who get the big bucks. Some basketball players. What happens to baseball . Why is Maria Sharapova only woman on list . Public perception, dont resonate. Dont see their face. Football players are covered by helmets. If Johnny Manziel doesnt win, guess what . They will talk about him being a bust. If you look at all the quarterbacks drafted at 22, brady quinn, bust. Brandon weeden, bust. Gerri sound like youre saying these companies dont necessarily vet these players very well for the money they give them. No. All the hype. You have to go with the mark key guys coming out every single year. There is so much competition you need to get that particular person. Gerri j. T. , to you what is the impact of money on the game . Does the endorse mane money run any of the sports strategy . Well, endorsement money, gerri, is huge for the sport. Remember Roger Goodell said last year he wants to take the nfl from a 10 billion sport to a 25 billion sport. Look at ratings that cable got last night for the draft. The nfl can do no wrong. Peyton manning and tom braid can have any endorsement deal they want much. Peyton manning takes ones he wants. Tom brady doesnt need it because his wife Gisele Bundchen makes more money. When it comes to football, you have to be a star. Once joe montana won his first super bow, joe montana is in his 50s now and still has National Endorsement deals because he is winner. If you dont win rings youre not getting endorsement deals. Look at Carmelo Anthony in the new york with the knicks. If he doesnt win a ring that money will go down rest of his career. Gerri good stuff. Guys, thanks. Thanks for having me. Thank you. Gerri that was fun. From football to the grocery store. Heads up for consumers, labels what you think of Healthy Foods could be totally misleading. Kellogg agreeing to a multimilliondollar settlement being acaused of false advertising. Kellogg is dropping terms, all natural, and nothing artificial from its labeling on the healthconscious cereal brand kashi. Didnt you think that was most natural thing in the world and bare naked products. Can you trust claims on packaging begin . We have a director of food and water watch. Patty, welcome back. What is in kashi that i didnt know about . This lawsuit in particular was about a couple of vitamins that they add. So theyre making synthetic forms of a vitamin and adding them. Using chemicals to extract things from a soybeans, various soy products are extracted and use chemicals things like that to get the soy protein and see in a lot of processed food. Gerri here is in my notes. Soy oil processed with hexane, a component of gasoline. Calcium i cant even pronounce this stuff, hydrochloride. When you have that many syllables, you have to think it is not good. Right this is one of the problems, the word natural in most of the supermarket is really unregulated. We tell people it doesnt mean anything. You should look past it and look at Ingredient List for yourself. Gerri you make a very good point. The food and Drug Administration does not regulate the term, all natural. Fda has not develop ad term for the use natural and derivatives. They dont object if the food doesnt contain added color or artificial flavors or synthetic substances. What should the fda do . What should consumers do . Even if the fda changed its mind nothing would change quickly . This has been an issue for a long time. For decade the fda is afraid to take on Food Processors and take action on this. They should start to look at this word. There has been so many lawsuits that a few months ago some of the judges in a different lawsuit urged fda to look at this because there is such confusion and really being worked out in the courts. Fda said, oh, we dont know if were going to touch it. We need fda not allow the use of word, that is one option, use natural on processed foods or set terms that people can rely, i know it means this, this and this. You may not agree with the terms but at least you know what they are but now it is chaos. Gerri it is chaos and it will not change anytime soon i dont think. What should consumers do when they go shopping and see word, organic nick . What claims can you believe . That is good point. Organic is much more regulated. Usda organic in green and white circle there is set of regulation what is that means. You may agree with all of them. You may disagree with all of them. I was at a meeting last week where we had a big fight what the standards should be but we know what they are and it is really enforcement behind them. That is meaningful label for consumers. Gerri natural and all natural has no meaning. Right. Gerri are there there other claims you can disnecessary out of hand and say, gerri, dont pay passengers to that . The most important thing you do look to Ingredient List. Shorter Ingredient List. Less processed food will have less chemicals you cant pronounce in them. Some stickinging to the edge ofe store. Not let processors do the work. Make things if you cant make at home. If i cant make it at home, do i want to eat isnt. Gerri i say if you look at Ingredient List and never seen one of the words on list, you shouldnt buy it. That is my way of grocery shopping. Patty, thanks. Thanks. Gerri still a lot more to come this hour including your voice. Your opinion, it matters to us. During the show we want to you tweet us gerriwillisfbn. I will read your tweets and emails. Tell us what your opinion is on the segments we do. Next, burger king has the beef. It wants in on a breakfast war between taco bell and mcdonalds but will customers bite . Looks pretty good to me. Up. A short word thats a tall order. Up your game. Up the ante. And if you stumble, you get back up. Up isnt easy, and we ought to know. Were in the business of up. Everyday delta flies a quarter of Million People while investing billions improving everything from booking to baggage claim. Were raising the bar on flying and tomorrow we will up it yet again. Gerri the breakfast wars are heating up in the fastfood industry. Weve been telling but that for weeks, right . Taco bell pushing waffle tacos to white castle serving belgian waffle breakfast sandwiches. According to burger business. Com, burger king is getting in on action. Instead of scrambling up eggs they want to push burgers for breakfast. Do you like the idea . We have a registered dietician and author of book, younger next week. Is this a good idea . I dont think its a good idea. We have so many fastfood options, clogging peoples arteries, expanding their waistlines and we need healthier and nutritious options and fastfood Companies Need to step up to the plate to provide those. Gerri what is interesting, all the other restaurants are essentially coming up with new solutions, right . New things to serve. Burger king is saying no. Why do you think that is . I think the thing is if consumers dont buy the products theyre not going to sell the products. For example, when they offer veggie burgers way back when, some of the fastfood giants they didnt sell. So people, these Companies Want to give people what they want. They want convenience. They want comfort food, when theyre rushing in the morning and want something quick and easy that tastes good. Answer my next question, why is everybody so focused on breakfast . I think breakfasted as registered dietician and nutritionist talk about benefits of brake as all of us do. Gerri you will not recommend a burger. When you start something with a burger, setting you up to consume more calories. Gerri how . Consume more saturated fat and sodium in the context of your entire day. Setting your taste buds up to want those things. If you dont make a healthy option in the morning, dont make a healthy choice in the morning that will rob you of food groups and nutrients that those foods provide rest of the day. Gerri that is really interesting. What should we do about this . Should there be a law somewhere . Think the law should be about food advertising. Companies should only advertise things that add value inners of it nutrition and health with very a obesity crisis. The government has to step up. Gerri oh my. Theyre in shouldnt people make smart decisions on their own. I know they dont always do it. Absolutely. Gerri i would defend the right to have a burger anytime i want to you. I dont always do it. If you have a marketing machine spending billions of dollars to lure consumers sending mixed messages. Gerri are consumers big victim here . I think theyre making choices on their own. I think most people know what bad foods are. I dont think but theyre lured. I think combination of the government playing a role to make advertising less prevalent especially with children. And i think it is up to the consumer to look in their own home, their own pantry and make better choices. Mom and dad have to tell little johnny and sally what to eat. That is the missing link in that conversation. I think it is all of it. I think it is government and i think it is personal responsibility and a marriage not being successful as of right now for peoples health. Gerri thank you for coming on the show. Great to have you here, appreciate it. Thanks to lisa. We want toe no what you think. Here is our question. Would you eat a burger for breakfast . I might. Sometimes your breakfast time is my dinnertime. Log on to gerriwillis. Com. Vote on the righthand side of the screen. I will share the results at the end of tonights show. Later in the show we answer a question, how do you do that. How to buy a used car amid all of these recalls. Want to score a Job Interview . First it depends on how well you score on a test. Yes, you have to take a test. Next, why online tests are the latest key to landing a job. Stay with us. Gerri coming up next, its a whole new way to interview for a job. The online test using the power of big data. What is this place . Where are we . This is where we bring together reliably fast internet and the best in entertainment. We call it the x1 entertainment operating system. It looks like the future we must have encountered a temporal vortex. Further analytics are necessary. Beam us up. Thats my phone. Hey. [ female announcer ] the x1 entertainment operating system. Only from xfinity. Tv and internet together like never before. Gerri in highly competitive job market, you have to write the rest may, dress up, go to interview and tell a complete vanger your life story and asking you for more. They want to you take a test. What does this entail . What do you have to do to take this test . Here to explain is babich and associate president , tony bashara. Welcome back to the show. You know poor people trying to get a job out there if it is not one thing its another. Now it is this. You have to take some kind of it is an online test . Have you seen this before . Oh, yeah, 40 of the companies out there give some type of psychological, intelligence or behavioral testing. So you better get used to it. I teach in my Online Program the job search solution, how to manuever these these but you better get used to them because theyre here to stay. Gerri now i understand it is all the way up and down the line from an entry level position to the csuite. Yeah. Gerri why are they so stuck on this . Why is this so important now . Well its a way that psychologists can go out and test an organization to find out these standards in an organization. The kind of personality that fits. Companies are better at being able to predict a persons success in the company, if they predict the, or they can find, if the background of the person, their intelligence or their personality, is the same as the ones of the people in the company. Gerri now, tell me your advice to people who might face one of these tests. How should they oh, yeah. Gerri how should they think about them . Three or four things. Dont bitch and moan and gripe. Gerri like i just did. Im not very good at it. You better get used to it and tell yourself you are good at it. Secondly, dont take the thing after youve had three or four beers or youre watching, babysitting the kids or watching the nba finals. Take them seriously, when youre rested, wellfed and, and take it like it means something. You can go online and practice. A lot of people dont know that. I had a cap date a few years ago that went online an took a number of, intelligence tests until he proved himself, he proved himself he was upper 2 of the people in the country and showed the results of tests to companies he interviewed with. You can practice. Gerri well practice right now. We have two questions. I will read them and you help our viewers understand what the right answer would be. Great. Gerri lets imagine youre interviewing for a bank teller job. So the question you would get when interviewing for the job is this. A customer comes to you by telephone obviously, says i made a deposit last monday and havent seen it added to my account yet. Sosomebody applying for the job, how would you respond . How would you stalk to them . The answer to this, a, i think i know what happened. Give me a minute to look into this for you. Or, b, sorry to lear that you lost your deposit. Give me a minute to look into this for you. C, i can certainly look into this for you. D, im sorry for the delay. Let me look into this for you. Now these are, this is tough. Tony, what is the right answer . Yeah the answer is c. You want to show them that you care and interested. I would never begin a conversation or i wont recommend, we Train Customer Service people, never start with im sorry. Gerri no. Not the rest of your family. Gerri why not apologize if the bank made a mistake . Yeah, well you dont know that. Gerri okay. 50 of the time the consumer made the mistake. The fact that i want to look into it for you shows that i care, and that im interested. Gerri and answer was, i can certainly look into that for you. Heres another question. Yeah. Gerri this ones toughy. This is coaching for a manager, a front line manager who has to fire somebody, okay . The question is this. An employees you supervise has been showing a poor attitude, coming in late, missing meetings. She has come to your office. How do you start the conversation . Remember youre going to fire here are answers you can choose from. A, reached a decision, im not particularly excited about but decided to let you go. B, if it were up t me we wouldnt be having this conversation. Hmmm. C, your behavior was unacceptable and you left me no other choice but to fire you or. Di

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