review and check out this color and shine. it is comfortable and it will not budge or smudge up to 16 hours. let me know what you think. >> piers: what have i just watched? what part of any company in the world thinks that is the way to sell lipstick to women. >> they don't care that it might ascend the average dude. the average dude isn't going to purchase maybelline products. there are more seattle republicans and anyone who looks like that buying maybelline. this is just saying we are part of the club and they are appealing to women who they want this kind of message to be sent. >> have you ever met any woman in america who would look at an advert like that and say that