bahamas. spectacle, the world has ever seen. >> island get away turns disaster. >> it became very barbaric. >> jesse: what was supposed to be the can't miss party of the millennium turned out to be a catastrophe. the models that were promised never showed up. the gourmet food they advertised turned out to be something from a school cafeteria. and things got so bad the party's organizer even ended up in jail. but p.r. scams like this oh, they have been around. new coke was hailed as the future of soda. and was going to take the beverage world by storm in the 1980s. well, that didn't work. just a few months later, they were back to the classic. and how about the segway? once billed as most revolutionary change to transportation since the horse and buggy became nothing more than a punch line in bad movies. >> how is that? is that valid enough for you? [laughter]