i wouldn't be surprised who, when people are making more purchases than returns tomorrow and the days after. >> charles: imagine gift card cards. the gift card mania, and are they still significant right n now? >> that's a great question. they are not just buying gift cards, they are buying discount gift cards. it was valued at a hundred dollars but you can buy it at 15% off or 10% off so it cost you $90. and people are savvy. they are our deals and sales and coupons.