or, you know, whether it was good or bad, you know, black folks don't camp. we don't go swimming. we don't go canoeing. that's white folks' stuff. >> reporter: hunter wants to end that fear by connecting business and tourism to a neglected demographic. the size of the outdoors industry, plus the spending power of our black population, what will that do moving forward? >> i think it's a $100 billion loss every year by the industry not driving it to black folks. >> reporter: his mission: to get black folks to camp with anyone any everyone. >> we're going to get everybody around that campfire and start having some conversation and we're going to find out we have more sames than differences. >> absolutely. >> reporter: illuminating ther:e possibilities one c possibilities one campfire at a time. jessi mitchell, cbs news, brevard, north carolina. >> diaz: still ahead on the "cbs weekend news," pigs may not fly, but cows do. we'll explain.