State idea of the terrorist for peace idea is it suspends the argument for right because both people have the same right to the same land. No such thing as having a right to half of something. So the only way to proceed, and the ancient rabbis knew about this when they wrote about torts, is to divide it. We can argue about the kind of division and the terms of the division, but the principle of the division as the essential condition for an end to the conflict it seems to me conflict it seems to me indisputable. Rose remembering don keough and talking to Leon Wieseltier when we continue. Rose funding for charlie rose has been provided by rose additional funding provided by and by bloomberg, a provider of multimedia news and Information Services worldwide. Captioning sponsored by Rose Communications from our studios in new york city, this is charlie rose. Rose a young man named don keough worked for the butter Nut Coffee Company when acquired by cocacola in 1960. His life after that was never the same. He would go on to lead coke as president and chief operating officer from 1981 until he retired in 1993. During that period revenue rose from to 14 billion from 1. 9 billion and annual gain 15 annually. Don keough said i kept my head down, jumped into a creek which turned into a river which turned into a gulf and grew to an ocean. All i did was swim. He loved meeting entrepreneurs from around the world who had plans for businesses. It is a lot of people betting on the future that keeps me young. Don keough died last month at 88 after a brief bout with knew moan. I cant we look back at an appreciation of his life. Were joined by muhtar kent, father john jenkins, Timothy Shriver and warren buffett. I am pleased to have them here. Don keough was a friend of this program as well and a good friend of mine. So friends celebrate him and appreciate him this evening and so, id like to begin with you, warren. Tell me what he meant to you, because you go back further than any of us in knowing don, who became a neighbor. Yeah, don moved in right across the street from where i live now in about 1960, 1959, perhaps, and his front door was 100 feet from our front door and believe me, there was a lot of movement between those two doris. He was a wonderful friend 55 years ago and that friendship continued every day until a week or two ago. Rose here is an interview he did with me talking about buying the house next to you warren. Part of a document rii did about you. Roll tape. How close did you live to the buffetts . I cross the street. I bought a house there in 1959 a threestory brick house, paid 27,500 for it and i there was a young fellow living across the street in a big house, he paid 30,000, i think, for his. His name was warren buffett. Nobody knew who he was. He was a nice guy. I think he and susie had three kids. We had four working on five. You know i got to know him. He wasnt easy to know because he didnt you didnt see much of him but my kids did. Of course, the real story is he came across the street one day and said don i love your kids. I said i know. He said, you know since about college. Getting kids through college isnt easy. I said, warren, im working on grade school. Well get to college later. He said, ive started a little fund, people putting money into it, and if you gave me, say, 10,000, i think i could build that up into something. Well, charlie, i didnt give it to him for two reasons one i didnt have it. I could have borrowed it from my father. But i went in to mickey and said can you imagine giving 10,000 to a guy who doesnt get up and go to work in the morning . laughter that was one of the great decisions of my life. Rose if you had given him dont ask. Probably over 400 million. Were still friends today. laughter rose remember that warren . I remember very well because i worked out of my house for about six years, a little sewing room off the bedroom. Every morning when don would go off to sell coffee, his oldest daughter kathy would come over and we had a jungle gym with the slides and swings and the last thing he would see me when going to work is me pushing kathy or her pushing me. That made him a little leery to give me the 10,000, but when he came over later he asked if he could give it to me retroactively laughter rose did you ever remind him how much snifts. He seemed to do pretty well himself. Also interesting that two guys living across from each other, both living in houses about 30,000, he ends up being president of cocacola and we ended up buying a lot of stock in it. Rose and we have the c. E. O. To talk about that. You said three words to describe him everybody loved him. Thats absolutely true. How many people 88 can you make that statement about . But everybody did love him. It was intergenerational. I loved him. My two wives loved him my kids and grandkids loved him. Hoe could connect with anyone and he could connect immediately and he knew more about people and human nature when he was 20 than ive learned in 84 years. Incredible man. Rose muktar what did he mean to you. Warren was right everybody loved him and respected him. Not just the customer or truck driver or store owner, heads of government respected him. He was just a wide giant of a person. I dont think ill ever meet someone like that in my life. I think if youre really, really lucky, someone like that comes across your life once, if youre really really lucky. And thats who don was. I met him very early on, very early 80s when i joined the Cocacola Company in 1978. Ever since that time, you know we had an incredible bond and close relationship. He taught me all i knew about what i had to know. When you think of Peter Druckers book the effective executive, he wrote about don dahler. Don he wrote about don keough. Then he was much noorn that. He was a wonderful family person, incredible father and statesman and he knew he could go up and down. He could go from 50,000 feet all the way down to zero and go right back up again. So those are things that are not always learned. He would learn till the day he passed. Every single day. He would say your brain is like a sponge it keeps taking it in, and you have to open it to get more information in every day. Again, you know, when i told my life hed passed she started crying. Thats how people so loved him. Rose fair to say you wouldnt be in a position youre in without without any question that he was somebody that touched me and ive become what i am as a result of that. Rose father john jenkins . Had a close relationship with notre dame . Yes. I had been president of notre dame for ten years and his saying, stay nervous and avoid complacency, had a huge impact on me. He was very generous with resource but most importantly generous with his vision. He challenged you to be better and he had an inspirational way about him that made us better. Thats why we have near st. Patricks day one of the great iran Study Centers because don insisted on it because he was a proud irishamerican. Rose he said this Great University doesnt have a Irish Studies Program and you need one. Its the fighting irish and you dont study irish . We went to the best from zero because of don because he inspired you to do great things. Rose Special Olympics started in 1968 . I think 1968. We owe the poor decision don made with Warren Buffetts office because my mother went to him at the beginning of the Special Olympics movement and said i have about 10,000 athletes and want to grow it. He probably heard an echo of buffetts voice and said im not making this mistake twice. laughter listening people talk to don and going to his funeral, charlie the thing that struck me was how many people talked about him as a dad. This is a generation of men who grew up to be powerful in politics, business, literature and the arts they werent really known, to be honest, most of them as dads. This is a man who when you look at the full story of his life, almost everybody refers to mickey, almost everybody refers to his children and grandchildren, almost everybody alluded to the fact he was always there at the Little League game and the drama show. This is a man who somehow came through the 50s and 60s and 70s when the role of men and business was changing, when he was in one to have the most competitive businesses in the world challenged to swim in an ocean, he said, and still managed to convince everyone around him that his family was the most important thing in his life, which i find so inspiring in men today. Rose had a closing relationship with your mother . He did. He saw something about business before most people and my mom was captivated by. This he saw business had to be about values not just about bottom line. He knew he could build his business if he had people who believed in his brands and products and trusted his products and understood it was a promise and the promise wasnt just inside but all around the bottle. My mother was enormously charmed. The Special OlympicsMovement Today is 5 million athletes but it would not be where it is right now were it not for the fact that one Corporate Executive who had a Global Portfolio yao owe and a giant heart saiding this something our business can believe in that will be good for human beings and this company, too. Rose the heart there as an executive in cocacola was reflected in the trips he made where he would go and see coke employees around the world and bring the heart of the company to them. Don got involved with the world of the globe in the 1980s when he really became the president and chief operating officer and, from that minute on, it was like he was the person to go the goto person for everyone in the United States of america of what is happening in the world. So quickly, how can someone just start this journey and become so quickly have that knowledge, have that inspired knowledge . And he basically always had wisdom that he was willing to share with everyone. And now the thing is, so, there wasnt a period of time when after he retired, i would meet Prime Minister of poland the president of the czech republic, Prime Ministers all across the world. The Prime Minister from austria. How is don keough . They wouldnt say hows business hows everything . How is don keough, please give him my best years after he retired. Still happens today. And we got letters from all kinds of statesmen that are in their 80s, 80s, 90s, retired say we just heard our condolences. And its very unusual. Its the man. Its who he is. Rose what was the relationship and partnership he had with roberto so that they became, as some have said, a a perfect combination . They were a perfect parentship. Ive seen probably three or four partnerships in business that stand out from all the rest and certainly when roberto and don combined their strengths it really was a case of two plus two equaling a lot more than four. They were complementary to each other in an extraordinary way and neither would have achieved the success they did without the other one, but don was indispensable to roberto. I watched that for many years. Let me tell you one story that i feel i owe it to don to tell this because he never talked about it, but we were up in sun valley one time and we were playing a golf match against his son clark and my soninlaw allen, and we really wanted to beat these young guys. We were three down, and i forget whether it was the fifth or sixth hole, but we were three down and it was starting very badly. We got to this par 3 and i said, don, the only way were going to turn the tide is if you knock this in, and he actually hit a hole in one at that point, and totally destroyed these kids. We went on to win the match. laughter don never told that story but you can confirm it with clark and allen. Rose theres always the story he told me about discovering your investment in cocacola that somehow roberto may have asked don, somebodys buying our stock whats going on . And he said to roberto, let me make a phone call, i know a guy. And he called you up to say well, we bought about 6 of the company and i dont like anybody to know when were buying because it causes the price to go up, so i didnt tell anybody. All of a sudden, the phone rang and i picked up the phone and i can remember his exact records, he said warren, you wouldnt be buying a share or two of cocacola stock, would you . laughter and the cat was out of the bag. Rose they bought a lot of shares, did they, muktar . laughter theres also the sense of understanding the company and its brand. No one was a better communicator of what the brand meant and what it meant to him and which he talked about. He said i define my role to protect and enhance the trademark of the company. He would always say, i have a very simple job. All i do is go in every morning, wherever i go to, working for the Cocacola Company and its bottlers, and i polish the brand a little more each day. Thats what he would say and thats what he did. And he did it so masterfully there was nobody living that personified the brand better than don until he passed away last month. There was just no one that came close. Thats why we you know, we named our Current Leadership Academy at the Cocacola Company the don keough leadership academy. Rose teaching Young Leaders of the company . Teaching Young Leaders of the company, young entrepreneurs and leaders about don his values, his wisdom, wit, humbleness and his way of Clear Communication and how he would set priorities. It would just come to naturally to him. Rose one of the things he said, that success made him nervous because it scared him that there would be arrogance and complacency. That was his theme. And i heard that many, many times from him. Stay nervous is what he told me frequently, and good advice. A brand like coke, its easy to ride on that or notre dame but he was always pushing for more. He brought the same discipline to tissue of the to the issue of the not for profit sector. In the 70s, he wanted to do something good for people and the the Cocacola Company, but he was clever. He bought 100000 tshirts for about 1. 50 each and that summer every single local Special Olympics event over the United States, about 1,000 tshirts were distributed and every single volunteer became an ambassador. He polished the brand 100,000 times a day those tshirts were missed. Hes message was well do more next year. You have to grow this thing. When i went to see him in my 30s looking for advice from him as so many did, his advice is how do you grow this thing, bring it to china, india make a difference, talk to the folks in atlanta. He always said, dont take too much of their time, he said, just ask them for what they need and get the hell out of the way. Im trying to follow that advice not always successful laughter rose lets talk about new coke, he was part of that disaster. He said were not so smart to have thought we were too perfect or too dumb not toe recognize the mistake. Its also having the courage to rather than watch things happen, take destiny into your hands and have the courage. He always used to say where theres no risk there niece reward. I always repeat that all the time. So, yes not everything that you do has to work, but making decisions and standing behind those decisions and being willing to admit that something is not working and go and change, have the flexibility, perfect example of that. And the brand and the company got stronger and better as a result of all of that put together. Thats why he would say to you, you know, we didnt do it on purpose. Were not as stupid or were not as clever as all of that seems. And then he was exactly, you know, talking about how he felt. Rose warren, did he talk to you about that decision at the time . You were on the board by the way. I wasnt on the board at that time. Rose okay. In fact, none of us were there at that time. laughter rose you dont know anybody who was there i was out of communication. But the one thing he did tell me he was talking to me about it afterwards, and he said, when those letters started arriving at headquarters addressed to supreme idiot and they brought them to my desk i started to get the idea wed lost a Little Something here. laughter knee rose heres don talking about that very decision with me at this table. Here it is. Our u. S. Business has had some challenges. A new formulation was built. Roberto had said, from the day we started he said everythings up for grabs every day. Dont be afraid to bring anything in. So a group of our technicians and u. S. Management developed what they thought was a formulation that was going to take over the world. Now you know, we sat there at the Corporate Headquarters or sort of isolating ourselves a little bit and saying maybe it would go away, but they kept doing more taste tests, which i covered in two or three commandments, they got a lot of outside experts and sooner or later these tell violation nationwide, i think that night. The simple fact is that all of the time and money and skill poured into Consumer Research on the new cocacola could not measure or reveal the depth and abiding emotional attachment to original cocacola feltly so many people. They said they wanted the original taste of cocacola back and they wanted it soon. I was based overseas at that time, but that night, it was first news on all three anchors, and he was there in person and talking about it to consumers, and thats the way to handle Something Like that. The perfect example of how he would go out and handle Something Like that. You know, not everything has to work. Stand behind your decisions and know when youve made a mistake and change it. Rose i was told a story that some woman called him up and got through to him and said how could you have destroyed cocacola because it meant so much to me. He said, when was