Paid ads to a campaign plus Does it help or hinder inclusiveness to label technology products aimed at women as fame take and in artificial intelligence reaches the top league in one of the most popular e-sports video games Starcraft 2 we talked to a leading gave who's played against it I was quite impressed because it felt like a human to me and it did have some giveaways I think it was actually an artificial intelligence my special guest is Debbie for an entrepreneur in take education who's a member of the Institute of codings diversity vote join us straight after the news . 2 b.b.c. News Hello I'm Gerri Smead police in Hong Kong have fought to get us to try to disperse pro-democracy activists gathering for an unofficial protest in Victoria Park many people are dressed in black and wearing face masks in defiance of a ban is the 22nd weekend of demonstrations in the semi autonomous territory Stephen McDonell is that thousands many thousands of protesters spot the presence of large numbers abroad police for that tear gas fired already helicopters and the protesters just keep living the idea was to stay ball to reduce the chances of being grabbed by the riot police who were living ever more quickly in other words come through the place now has shifted because it seems the police are closing in. But Lazio's Prime Minister Mahathir Mohamad has called on the Association of Southeast Asian Nations to stick together in the face of the trade war that he suggested was started by Donald Trump I think quite a big market for the. Us . Have to. Cut. The veteran leaders comments came at the start of an s.c.r. Meeting in Bangkok where ministers from 16 countries across the Asia Pacific region are intensifying efforts to reach agreement on a new trade partnership. The health ministry in the Gaza Strip says a 27 year old man has been killed in an Israeli air strike launched after Palestinians fod a barrel of rockets said southern Israel but reports video footage posted on social media shows the night sky is a Gaza little up with explosions and the signs of aerial bombardment the health ministry says a 27 year old man was killed during an airstrike in a column Yunis in southern Gaza Palestinians said the Israelis hit bases belonging to the Islamist movement how mess which runs Gaza with the Israelis saying they were targeting terrorists Israel said it did intercepted most of the rockets fired from Gaza but also pasted pictures of a house in southern Israel that was hit and damage the German chancellor Angela Merkel has announced an investment of more than a 1000000000 dollars over the next 5 years to help India develop greener than transport speaking in Delhi Mrs Merkel said some of the money will support plans to replace diesel buses with electric ones she noted the poor air quality in Delhi which is suffering from severe toxic smoke smoke the Ortheris has had declared a public health emergency news from the b.b.c. . A 2 year old German girl is fighting for her life after she was hit on the head by a whiskey bottle seemingly thrown from a passing train police said the girl and her father were climbing the stairs to the platform at common in north western Germany when a train chartered for poetry goes pass through police stop said further down the line. The head of the international mission that ordered thing Bolivia's disputed presidential election results has resigned just a day after the review began Arturo Espinosa his from Mexico said he should have told the Organization of American States about previous public statements he'd made about the election James read reports the resignation of the head of the OAS technical mission has cost further uncertainty on an election dispute that has caused violent unrest in Bolivia Arturo has been also quit after the merge that he'd question the transparency of the vote in an article from Mexican news website he said he didn't want to compromise the impartiality of the review the OAS mission was called in after Bolivia's opposition accused President ever more Ollie's of rigging the result to ensure his reelection in the 1st round environmental campaigners have hailed the British government's decision to place a moratorium on fracking in England because of safety concerns as a victory for the climate and for grass trees activism opposed to the controversial gas extraction process friends of the earth said the moratorium should be turned into a permanent ban all the campaign for Rural England said the decision would help Britain meet is climate change goals for South Africa is currently leading 12 points to England 6 in the final of the Rugby World Cup drama in the 1st 2 minutes of the managed taking place in Yokohama in Japan so England's problem Carl sink knocks out his he tried to tackle South Africa's wing South Africa's allude to Jaco was also off with a shoulder injury b.b.c. News. And welcome to take 10 show with the guy to all of the hottest news from the technology business I'm recasting Jones in this week as twits at bands political ads we look at why Facebook remains a hugely important platform in election campaigns as Apple launches its new streaming service we also with the tech giant can really transform t.v. We find out why the videogame Star Craft was such a huge challenge for artificial intelligence research is and we also whether the same tech should be welcomed by women here in the tech said rather than live from San Francisco as normally as our North America technology reporter Dave Lee I j Iran has going to be doing here just a quick visit checking on your lovely lovely to see a special guest is deadly force to he's been heavily involved in the whole world of tech education and diversity by the Institute of coding welcome Debbie thanks man good to have you here here's a flavor of what's coming up just saying federal tax makes me cringe a little bit when it's about not it's not. Like Disney for example has a full line of businesses Apple has a full line of businesses I think the time need to worry about Netflix is when they either open a theme park or bring out a telephone. Or that in a moment now this week the issue of online political advertising its promise and its dangers came to the boil twitches Jack Dorsey threw down the gauntlet by announcing a ban on Oprah Let's go ads on his service Staveley take us through his reasoning and why this was such a challenge to face but we seems determined to carry on offering it pay us political ads Yes a little just finished a huge critical point for Facebook and I think is interesting Jack Dorsey went on Twitter to talk about his announcement many hours before Facebook's schools I think clearly time to come inside with that he basically said that it says made the. Agent to stop running political advertising on Twitter of any kind so not just candidates but also issues as well and the interesting part of what he said and this was clearly directed at Facebook he said it's not credible for us to say that we're working hard to stop people from gaming the system only to then say well if you pay us you can say whatever you want and that's really going a face because we're Facebook and said of course is that we're going to root out disinformation on Facebook but it is in an advertisement and it's from a candidate we're not going to take action on that's Mark Zuckerberg How does investor call after those earnings are released spectacular and it's by the well they've indeed author all of this the business is still looking pretty strong and what he had to say was that times of social tension there's been an urge to pull back on free expression and they're not going to do that this is becoming a big ethical battle between Jack Dorsey Ma was about 2 people who I get the sense that really like each other very much frankly and some of the private discussion about about that is just that as well suit different perspectives almost to be she's probably. Head of you know several elections on the way so the temperature rising but won't make social media ads so attractive to political campaigns as I've been speaking to Alex bell for an online marketing consultant who buys a lot of Facebook ads for his clients I asked him to contrast what Facebook and Twitter off that they both offer targeting of large swathes of the digital population Twitter is generally less efficient and less granular in its targeting and also slightly more expensive than Facebook Facebook has the most sophisticated and tools you can target people across both Facebook and Facebook Messenger and Instagram which creates an audience of around 2000000000 people globally and you can target by very specific interests so there are potentially over 30000 interests that you can target on Facebook and Instagram things such as an interested in dogs or in a football team but then most. I think interest you know even where you have like the type of device you use whether you've traveled recently whether you have a friend who has a birthday so you can get very granular and you can also identify people by age by sex and by very specific location the other way of of using Facebook in particular is just to sit back and hope people share your ads share your videos what's called the organic reach How would you compare that method with actually paying specifically to target people who are just ways of looking at it on either Facebook or Twitter if people follow you it's likely because of the algorithms which prioritize messages by what the platforms think is important they tend to chew note a lot of your followers from your messages so with Facebook for example you probably reach no more than 7 or 8 percent at best of the people who follow you so there's a limitation even if you want to hear from you they're not going to and if you pay to reach people you can reach not only that if you follow you but people who don't follow you who are part of specific groups you want to hit so you can see there's a huge benefit to paying to distribute messaging should we as a community be a too worried about it you've seen the power of this platform what concerns should we have about its use by political parties I think the biggest concern is lack of transparency in the last few days Twitter of announced that they aren't going to allow any political advertising but they still haven't been clear about what constitutes a little club tossing Facebook have some transparency tools but they don't really provide the grind of transparency so you can understand who is being targeted with what they tell you what people have been looking at but they don't tell you an awful lot about those people or who was the intended target. And I think the bit is concerning is that it's easy to you know Micra target voters using criteria they're not not clear. With very specific messages which may not tell the whole story of what a campaign is trying to achieve or the whole story for Party's political agenda Alex pelf special guest before you work in diversity in spreading technology for good what's your take on this is a you worried about the power of a platform like Facebook to play a huge role in an election and I think already has played a huge part in a number of policy issues elections such as the ocean and around the world I think it's huge because people are going on to these platforms and still despite what's happened in the news they're going in to consume and those that are critical faculties of one's understanding who saying it what they're trying to do they're not engaging in those tools may be put there by Facebook but I have yet to hear of people who are really unpacking that I just hear people say well I read on Facebook and then follow some piece of information that I look at that very briefly Dave is most of us on the changes tack here easy this is it in stone is that no I don't think so and also I think the idea that Twitter somehow taking a simpler route chair isn't quite right I mean is climate change a political issue Twitter saying yes it is this policy others say that's not a political football that's merely a scientific fact sorry they don't have it easy Twitter even though it might seem like it right now well we're going to lection campaign about to start in the u.k. This is bound to be a live issue all eyes on Facebook now have you heard the fame tech it's used to describe technology products apps and hardware designed to help women's health and well being and it's considered one of the hottest areas of the tech business right now but the label has generated a debate all these new opportunities or is this label pigeonholing products aimed at women so we climb and reports. That the distinctive sound of a breast pump and if they don't want discreet than the ones you may remember it's where a breast pump developed by British startup l.v. . That's about the size of a plug in add fresh and it fits snugly inside a bra. Tell you both is found and see I realize that the big issue is that old technology products women have been badly designed and really what appeared to my eyes to it more than anything was the breast pump I think part of the Us For many ways has very familiar with a horrible architecture based on a machine for cows 100 years ago a noisy train full difficulties tethered to a wall so we thought what if we could completely reinvent it when Tanya loans tell the 6 years ago I was looking for cash for her 1st products a smart pelvic floor trainer there was no such word as from tech when Jen gifted me and l.v. Trainer she showed me how the smart Kiko trainer works she admits it is home to be taken seriously people who are completely crazy I mean this is a an intimate device and obviously messy pitching to male investors everybody said it's going to be impossible you'll never get celebrities talk about this you'll never get into resale for tenure but Tech is a powerful movement that Sim powering women and providing new opportunities full female consumers and entrepreneurs like her but what about the people holding the purse strings the venture capitalists whose investment can sink or swim the oldest of new ideas so here we are huddled under a broad lay in a decidedly wet central London outside a bar here with Melanie Hayes civil one of the minority of venture capitalists in that she's a woman in the bout 90 percent of them are men and we've come to have a chance about that in tech What do you think Melanie is a good brand my biggest concern with spending is that it is already used for people to say oh I don't do that and there are certain stocks are invested in my are not a convenient way of a kind of notepads delving into some people who I'm familiar use cases and take the other danger is I think around 10 takes is that I think is a delicate balance between using technology to genuinely empower women and creating products and services that perhaps reinforce some of the kind of negative stereotypes. Passons of behavior the already exists so when someone pitches d. And they say I've got this great fans like I did your heart sink is not a label that I'm seeking fondled personally but it certainly doesn't mean I wouldn't say I wouldn't look at it but I'm much more interested in a really good definition of friends and it looks at how do we empower women and girls into schools and our strengths not just necessarily how well be. Carried in a 1000000 a z. Is a tech industry analyst based in San Francisco she travels the world observing tech trends just saying from tech makes me cringe a little bit when it's about men it's not all men tack so when you're trying to address the problem is focused around men there's no cute tagline attached to it can really no say she has a common concern fen tech should not become the Katie label for fertility products have to rule according to the pressures Fertility Society 30 percent of problems lie with men and 30 percent with women the rest go undiagnosed if you're looking in babies and helping people it's not just a female problem right it's the family problem and there's a woman and there's a man so I think that that's where you know the line gets quite blurred for me as far as you know why is it just labeled as a female solution when actually it is a family solution. Back to l.v. In the breast pump case see a Tanya in an ideal world we wouldn't need family tag because you know 51 percent of the u.k. Population women however the reality is that when it comes to women and everything from menstruation for Tennessee pregnancy news so Manapul is all these issues are very to be so Stephanie useful to have this different groupings of different startups are dealing with different women's issues come together under collective name off MTUC tenure voted to design a climate. Special guest we heard Karina may. See in that piece saying she found the term cringe worthy What about you it made me smile because it's a clever term that has us talking about it where we wouldn't been talking about it 5 years ago so yes it is a term that if we're still using it in 1520 years we've made a mistake but at the moment it's open in the eyes of some investors that that there's a market out there that's not being addressed it's opening minds of entrepreneurs that there are products yet to be designed for 50 percent of the population and also I think for the under-represented groups thinking about going into tech this is suddenly realising they could be making in building things so we've got to keep it inclusive that is there a danger that it will be seen as a kind of you know a separate area the young women looking to get into the take industry you think. Are going to fame take role of and have a broader kind of outlooks I I think when we work with under-represented groups and girls and young women in particular we're smarter than that and receive year than that and not every woman is going to want to go into it I think what we need to understand is the time femto is not just for women entrepreneurs it is and the products that come out of it might not just be for women it's a gathering in the same way we would say fend hacker gov tech etc it everything has to be used carefully has to be sensitive way so it gathers interest it's gathering news time it's gathering the ideas of investors and if we use it to open the ideas and and grab the interest something like we're doing on Institute of coding we're looking at control your future we're hearing this that generation want to be able to have social impact to build things and do things that are mattering I think and briefly I mean how is that your whole mission going well I've been talking to people like you about getting young girls into coding and so on and the figures are still pretty poor in terms of. Girls taking the subject and getting access to those . Jobs Absolutely but I think with the progress is happening 5 years ago we were talking about this we were talking about programs in isolation what we're seeing on things like Institute of cutting tech talent charter Tech she can our companies and organizations coming together to scale bringing together best practice rather than isolated pockets so yes a long way to go there were real progress coming through not to Mystic note which in that discussion you're listening to Texan on the b.b.c. World Service with Rory Carson Jones in a moment a professional Starcraft player gives his verdict on the alter official intelligence that is most of the video game 2. It seems ages since Apple promised to launch a streaming t.v. Subscription service but finally Apple t.v. Plus is if available in $100.00 countries from today it enters a very crowded market with Netflix and Amazon Prime video I don't host of others to come so Dave Lee give us a brief but gripping episode. Describing the contestants in this straight t.v. Streaming battle I come from is a reverse thing as braze all Great Britain but here we all try and I think