Lets say im debating pocahontas, right . I promise you ill do this. I will take, you know those little kits they sell on television for 2. Learn your heritage. We will take that little kit and say but we have to do it gently. Because were in the me too generation, so we have to be very gentle. We have to say i will give you a Million Dollars to your Favorite Charity paid for by trump if you take the test and it shows youre an indian. All right, joining us with the latest on this is nbc News White House correspondent kelly odonnell. Kelly, lots going on with the president right now. Hes got this trade war to contend with, hes leading up to his meeting with kim jongun. Mike pompeo is in north korea. And then there was this rally which was remarkable in its breadth and range of people the president decided to pick fights with last night. Reporter it really stood out among rallies which are often attentiongetting for similar things, going after adversaries, crossing lines. This one was really puffed up in a big way. The president was in a highenergy, takenoprisoners mode where he took on things that typically would even be a lot for his own supporters. He made a reference to a thousand points of light as a slogan. That, of course, belonged to George Herbert walker bush and was about a foundation he then created to highlight volunteerism and civic responsibility. The president sort of dismissed that and then, you know, reminded everyone that make America Great again is his slogan. So among even republicanleaning voters at a trump crowd you would expect that to hit the former, the elderly failing in health george h. W. Bush is surprising. Of course weve seen him take on Elizabeth Warren a number of times and he never blinks from yogz that pejorative even racist term against her, calling her pocahontas. But then when you have an individual whos been accused of improper sexual aggression toward women to then take on the me too movement and sort of mock, we dont want to offend anyone, that was really attention getting for the president. And you see when he is reacting with his crowds, feeding off of that, thats not in a prepared script. That is the president riffing and its Performance Art in a political rally where hes trying to shock the audience, it would appear. Sometimes he gets a roar of affirmation back from his own voters and supporters and sometimes he doesnt. But he was hitting a whole range of topics. The reason for being in montana, of course, theres an Important Senate race there. Ali. Lets talk about trade. The tariffs kicked in on china. The retaliatory tariffs kicked in. The president , where does he think this is going and what is he saying about where this trade war goes . Reporter saying hes prepared to expand the tariffs and to ramp this up even further. As you pointed out, weve seen a lot of highlevel meetings between the u. S. And china trade negotiators in recent months. Nothing is on the schedule publicly now. There is a pressure that would build from this. The president often compliments president xi of china and their personal relationship but really taking a hard position here. What is unknown is how the Ripple Effect onto american consumers, american farmers, many of whom are in the states that supported trump in 2016, how that will have an impact. So this is something to watch for a while to come. It does not appear the president wants to turn this down. He says hes prepared to ramp it up further. Kelly, thanks very much. Kelly odonnell for us in new jersey where the president is spending the weekend. Now that trumps trade war is officially playing out, lets dive into who and what can be affected. U. S. Tariffs have been slapped on 34 billion worth of chinese goods and that means china has responded with its own tariffs on 34 billion worth of u. S. Goods. This, as kelly was saying, is not over yet. The president said tariffs on another 16 billion of chinese goods will be coming and hes talked about slapping tariffs on an additional 450 billion worth of goods coming in from china, so i want to take a look at the u. S. Goods that were hit by chinas retaliatory tariffs. Soybean are getting hit with a 25 tariff, causing chinese soybean buyers to shift away from american soybeans and increase their orders from brazil, which is another major exporter. Eight of the top ten soybean producing states voted for President Trump in 2016. China is one of the biggest markets for american soybeans. Also on the list, electric cars and suvs, something that could put the squeeze on u. S. Automakers if the European Union adds american vehicles to its tariff list in response to President Trumps escalating trade war with the eu. American automakers are on the record saying they do not like this idea of tariffs on cars. U. S. Beef and pork exporters will be hit with tariffs. The coowner of the largest u. S. Familyowned pork producer told cnbc he doesnt think growing his business in the United States is the right move right now. And just as farmers are getting adjusting to their tariffs on goods going to china, Farm Machinery is among the products coming in from china that are hit with u. S. Tariffs. Meaning that for farmers, costs go up on all sides. And there are also the u. S. Tariffs on aircraft and Motor Vehicle parts, medical devices and industrial equipment. This is all going to increase costs for american industry, depending on supply chains from china. So to really get to how all of this is affecting real people in america, i want to bring in nbc news Vaughn Hillyard whos on the ground in portland, maine, after visiting a local lobster wharf. Vaughn, whats the situation with lobsters as it relates to these tariffs . Reporter yeah, good afternoon, ali. This is just one of those industries you mentioned. When youre looking at lobsters here in maine, this is a 1. 5 billion industry. You go up and down the coast here, you have small port towns with 1,000 people lined up where its fishermen, distributors, the Truck Drivers that drive the lobsters to and from these different towns. This industry is key. What is key to that industry are the exports to china. About 20 of the exported lobsters here from maine go to china. I want to introduce you to one gentleman, tom adams. He runs one of the major distributing outlets here. He exports lobsters that he gets from over 100 lobstermen as well as different coops around the state. He sends them to 29 Different Countries and 20 of those go directly to china. I asked him, i said what is the consequence of this and are you feeling it right now . This is what he told us just yesterday. The message i would give President Trump is maybe to think about all the businesses that maybe are smaller than the soybean or smaller than steel or aluminum that are affected by these actions. We cant afford to be patient at all. We are making whatever moves we have to now. Were refocusing some of our marketing, some of our sales efforts to places that were not at a tariff disadvantage worldwide. Were also looking at do we have to do something in canada, do we have to partner with a Canadian Company to be able to compete in these worldwide markets in china. Reporter ali, were talking about a very real, Immediate Impact right now. He told us there, tom said that if he lost those agreements there with those chinese Fishing Industries right now at this very moment. We talked to another distributing plant and heard the exact same thing from them. Suddenly 20 of their exports they dont know where the lobsters are going. This is their high season. Its july and august when these 12,000 fishermen across the state along with those 5,000 employees that work at distribution plants like at toms, theyre the ones that have the lobsters and just need a place to go and sell them. Right now it wasnt them that broke their contracts or broke their agreements. They feel like it is the government that has left them hanging and ultimately theyre the ones that bear the brunt of this trade war. He ships 60 of his live lobster products overseas, 20 goes to china but hes got 29 countries that he exports to. Like the bourbon producers you talked to and the pork producers you talked to, do they have an ability to shift china is the biggest market. 20 goes to china. Is he able to shift that to other buyers, other countries . Reporter well, thats the question at hand. If you look actually at september of 2017, interestingly enough, the eu and canada came up with their own trade agreement where they elimb tatd tariffs on both sides when it came to lobsters. Suddenly the eu, which would have been another major market for the United States lobster market as an alternative has turnlds turned to canada. The frustrating part for him where he feels like he was kicked in the stomach is this takes a long time to set up with these customers these agreements. Hes been working on this for the last three years. Hes made multiple trips to china and these are relationships just like any business where you go and establish a relationship and suddenly it doesnt take just two weeks in which he can go and fly over to taiwan and convince them that their product is worth the cost in order to send it their way. Yeah, its hard work to get customers overseas. Vaughn, thanks very much for your continued work figuring out how these tariffs affect people. Farmers are also preparing for the worst but a new report shows many voters who voted for the president still have faith in his negotiating tactics despite the threat against their actual livelihood. The question is for how long . As one ceo of a michigan produce Packing Company put it, quote, the banks are not going to keep writing checks to save your farm. For some family farms, one season could be the death of them. Joining me now is a reporter of that piece, nbc news Senior Business propertier ben popkin who traveled 1,000 miles to various farms. I think its important for those of us who are not in agriculture to understand that these are razorthin margins. Farmers who grow things and sell them dont have a lot of room for error. Right. Farmers are gamblers. But for them the jackpot isnt a giant payday, the jackpot is they get to keep feeding their family and sending their kids to good schools and having a way of life they can hold onto. So any kind of event you know, theyre used to dealing with the weather, theyre used to dealing with buyers dropping out. But now they have their own president to deal with an his trade policies making it tougher for them. For those folks who may have been living on the threshold for one reason or another, they have taken on more debt or were never able to invest in new technologies or popular varieties of what theyre growing, this comes at a really bad time for them and they could go out of business. The same question i asked vaughn for a lot of these people, soybeans in particular, china is such a big buyer and buy such a large proportion of our soybean output that it is hard to find people who are hungry for american soybeans. The net effect is that in many cases we may see crop prices going down. Theres a lot of factors that can happen here. Were talking a lot about the direct export effect. You might lose this export partner. You might lose this buyer. But the thing is, you might lose it to brazil but theres also the secondary effects where if a big state like washington, which makes apples, theyre the leading apple exporter. If all of a sudden they cant get their business overseas, theyll have to drop their product on the domestic market, so the guys i talked to in michigan are looking at washington and saying if they dump their product here, theres going to be a supply collapse nationwide for him. But yet many farmers, and vaughn has had the same experience, many farmers come from states that voted for trump. A lot of these farmers are saying maybe this will work. Maybe his tough talk will get better prices for us in the end or better access to the markets. Theyre not giving up in trump. They really believe in this image of him as a businessman. They see him as a businessman. They think when he is in a fight that he is fighting for them. Theyre willing to give him the benefit of the doubt. They told me, you know, its not how i would do business. Me and my partners and fellow farmers, its about negotiating, working out what different people wanting. But they say, you know, ive never done business at that level, at his level. Maybe thats just what you have to do. Maybe you just have to kind of throw the table over in order to get people to come to it. Theyre going to give him a little bit of time to see if it works out for them for now. Well keep a close eye on it. Thanks, ben. Ben popken, nbc News Business reporter. Up next from the me too movement to Elizabeth Warren to the media, it was vintage donald trump on display in montana last night as he unleashed on hi favorite targets from the 2016 campaign. After the break, why words matter, especially when theyre coming from the president of the United States. Youre watching msnbc. The president is trying to relive the glory days while campaigning last night in montana. He brought up all the old hits. [ crowd chanting build that wall ] yes, we are already building the wall. It started in california and san diego. Theyre going will President Trump be prepared. You know, president putin is kgb and this and that. You know what, putin is fine. Hes fine. Were all fine. Were people. Will i be prepared . Totally prepared. Ive been preparing for this stuff my whole life. [ crowd chanting lock her up ] this november i need you to get your friends, get your colleagues, get your neighbors, and get your ass out to vote. Theyre going to say, oh, that was not president ial. Watch, that was not president ial. He also dug deep and once again attacked massachusetts senator Elizabeth Warren, but this time he went after the me too movement as well. In the middle of the debate when she proclaims that shes of Indian Heritage because her mother said she has high cheekbones, thats her only evidence, that her mother said she had high cheekbones, we will take that little kit and say but we have to do it gently because were in the me too generation, so we have to be very gentle. And we will very gently take that kit and we will slowly toss it, hoping it doesnt hit her and injure her arm. The mockery of the me too movement came the same day that the president announced the hiring of bill shine. Shine is the former fox news executive who was forced out amid the many Sexual Misconduct allegations against roger ailes and bill oreilly. Shine has denied any wrongdoing. My next guest points out the fact and she joins me now. Yamiche alcindor joins me. Yamiche, the whole speech was surprising, although it is vintage donald trump when hes in a friendly crowd. But for a guy who has been subject to allegations which he he nie denies, by the way, of Sexual Harassment, i thought that was an unusual choice. I think that last night was really President Trump on display, his brashness on display in a way thats really remarkable and shows that he can say things that obviously would sink other politicians. The fact that he talked about the me too movement as if it was a push for political correctness, as if throwing a dna kit, you had to be really gentle and the fact that he was mocking that movement on the same day that he hired bill shine stood out to me very quickly because yesterday was a big day. It was a big day because he was putting out there that he was going to hire another fox news personality and that this person specifically was someone is allegedly allegedly helped cover up Sexual Harassment claims at fox news. So it shows that the president isnt concerned about the fact that the me too movement might be reflective of his choices, that hes not thinking about the me too movement as he moves forward in his own administration and in the hires that hes making. But he was folding in all sorts of things that feel like prejudices. The pocahontas reference is pejorative, its derogatory. At the same time, he talked about her having a 60 iq or something, insulting Elizabeth Warrens intelligence. There are just all sorts of things that he was wrapping in there. It does seem like were in a time when it doesnt matter anymore, at least it doesnt matter with respect to Donald Trumps supporters. His support doesnt go down, no matter what happens these days. And the fact that his Approval Ratings are going up. Hes at 45 . That crowd was so excited for him. They were screaming usa, they were screaming lock her up, they were screaming all these chants. It was as if he was back on the campaign trail. As a reporter, the things that i also picked up was the fact that he was talking about nato and talking about this thing that hes going to next week, this nato summit thats a really big deal that our allies are looking at President Trump and trying to understand what hes going to do there. He said that they could be all smucks and we were being taken advantage of. There was this idea even when he talked about the media, after the Capital Gazette shooting everyone thought maybe President Trump will take a break there and reassess how he talks about the media. And that was the anniversary of the shooting. The fact that there were so many newsrooms that had moments of silence yesterday for the people that were killed, he said, you know what, this is fake media. Theyre really kind of the enemy. He might not of used the word enemy but he didnt back down from the statements.