Fierce backlash, racist tweet from Roseanne Barr. Igniting quite the firestorm in the early hours of this morning, by targeting obama aide Valerie Jarrett in that tweet. The Television Star writing, Muslim Brotherhood and planet of the apes had a baby, vj, Valerie Jarrett. The controversy exploded online, forcing an apology from barr hours later. She writes, in part, i apologize to valley jarrett and to all americans. I am truly sorry for making a bad joke about her politics and her looks. I should have known better. Forgive me. My joke was in bad taste. The damage at that point done. A wave of support for jarrett calls for a boycott of barrs hit sitcom. One of the producers on the show, actress wanda psychsykes, announcing shes not returning next season. Barr is infamous for her offensive rendition of the star spangled banner back in 1990. But has she gone too far this time . Is this the end of barrs show and her tv comeback . Eddie gloud is an msnbc contributor. Rene graham is a contributor with the boston globe. Shes written about the starbucks controversy which well get to. The tremain lee is an msnbc correspondent, taking part in tonights msnbc special on race as well. I invited you in to talk about the starbucks story, stores shutting down this afternoon, but weve got the story with roseanne thats developing quickly. Have we gotten to a point where even a comedian can just send any sort of racial tweet out there, any sort of offensive tweet out there, and apologize and its no big deal . Well, i dont think so. We still will have to measure the consequences of her tweet. We know that wanda sykes said that she quit. She was a consulting producer for the show. Well have to see how abc responds. What we do know is this is its not just a tweet, its a kind of cumulative effect of Roseanne Barrs vitriol. Theres a sense in which people have represented the return of the roseanne show as a kind of ode to the trump supporter. What we see at the heart of it is really a kind of attempt to mainstream very bigoted and racist views. And i think she represents this. She embodies it. This latest tweet may be the last straw to break the camels back. Well see what will happen. We also have eric duncans with us, a media analyst for we dont have him yet, im sorry. Were getting eric up though in just a few moments. The roseanne star initially seemed to defend her comments. Tweeting, its a joke and muslims are not a race. Shortly after, however, she tweeted, i apologize, im now leaving twitter. Then still decidedly on twitter, she elaborated, i apologize to Valerie Jarrett and all americans for making a bad joke. I should have known better. Forgive me. My joke was in bad taste. Just showed you that tweet a few moments ago. Show runner whitney cummings, she has declined to return to the show. This is what she said in a statement a short time ago. In part, i was the you cant say that anymore and now this is the word we use. They were like, yes, but thats not how people in this town this age and this income bracket talk. I learned its not about what we would say, its about what they would say. Rene, again, just as eddie just noted there, roseannes characters a trump supporter on the shot. How much of this can we attribute to a tone that has been set in the country by the president of the United States himself . Oh, think theres no question that roseanne is echoing a tone of the president himself. Shes a supporter. And in making a racist comment, lets be clear, this was not a joke, this was a blatantly racist comment. In making that comment, shes just echoing what Trump Supporters do every single day, and they take their marching orders from the president himself. We should note, again, this is all developing very quickly, as you indicated, renee, this is not the first time Roseanne Barr has said something wildly offensive on social media, not the first time shes said something in an interview as well, which shes had to walk back. Tremaine, not to put you on the spot, i know youre in philadelphia for this town hall tonight. Were going to talk about that in just a moment. You have spent a fair amount of time over the past few months working on the special tonight, talking to people about race in america. How surprised should we be by all of this and have we become a bit dissensitized . As i was walking up here before the start of the broadcast, i thought, if this had happened three years ago, scratch that, two years ago, maybe 18 months ago, a network would have canceled the show like that, and there would have been a flurry of apologies but so far crickets. Id tell you what, we cant afford to be surprised. After all, this is america being america, whether its 1619 or 2018. For many people the experiences of living everyday life in america is fought with racism and prejudice and slurs and slights. Some big, some small. As you mentioned three, four years ago, you know, while baltimore and ferguson was happening, right, we all became aware that the big issues of systemic racism and Police Violence and brutality especially. As you mentioned every single day, there are smaller micro aggressions. Things that dont rise to the level of sometimes police even being called. But still those little slights like a thousand splinters every single day. As you mentioned, we went out all across america to talk to folks about their experiences. If were ready to toss to that sound, lets take a listen. The fact that a woman could call and instigate this kind of Ripple Effect is a problem. What happens to accusers who set these things in motion . How is it they have so much power . They must be held baccountable for these accusations that jeopardize the lives of human beings. Because it happens so often, they often seem benign and people suggest, you know, just move on. It was just an incident. Are you sure its about race or not. But those things tend to linger. And folks in america who experience this every single day are left to bear the burden of that trauma. Whataccusers. People who throw these petty slights around. Either way, the folks who experience it the most, theyre left to carry that burden. We should note here, this Roseanne BarrValerie Jarrett back and forth, not really so much a back and forth since Valerie Jarrett was just minding her own business. Shes actually going to be a part of the town hall tonight. Everyday racism in america. Hosted by joy reid and chris hayes. Dr. Gaud, this controversy with roseanne, this is happening as Starbucks Closing Stores across the country to conduct this mandatory racial bias training. Can racial bias be undone . In a few hours of training . Oh, absolutely not. I think the ceo of starbucks recognizes this as a kind of just beginning. First gesture. Look, i dont like to use bias talk, unconscious bias talk. I prefer racial habits. Habit talk. Because habits can change. Were habituated to think about race in particular sorts of ways. When you think about when you think about 4,600 people dying of color, dying in puerto rico it reflects how their lives are valued or less valued. When we think about that styles and cuts that tremaine talked about. The 1,000 cut mentioned in his debate with will buckley that black folk have to endure every day whether its in the store, in the grocery store, whether its with the politician, whether its with television, whether its with your neighbor. That these things kind of shall we say, they accumulate and orient people to each other. They sully and poison the environment. So what starbucks is doing is just moment. What we need to see what we need to see and see it very clearly is how are they addressing policy. Policy that allows for those habits to be activated. How are they thinking about those bodies that walk into the shop, the stores, that trigger fears. Why did the manager at the starbucks in philadelphia suddenly decide that within two minutes these two black men were a threat . How do you create policy to effect the way in which they behave and then change their behavior by way of those policies . I like to talk about racial habits more than bias. At the end of the day, this has to be a first step, not just simply a publicity stunt, a first step in ongoing training. If that makes sense. No, it makes a lot of sense. Racial habits. That is a phrase that dr. Glaud is introducing into the lexicon here. Really quick, racial habit, eddie, the difference between developed racial habits and racism, whats the difference . How do we differentiate . So we like to think of the racist as the loud racist, the Roseanne Barr, the donald trump, kkk person. Racial habits are different. We learn race by navigating ones environment. People learn race by driving around their city. Because the city has been zoned in such a way where black people live on one side, white people live on the other, brown people live in another. Then as you drive around, you see different resource allocation. You see as you cross the tracks in the south, youre from the south, you know what happens. The neighborhood suddenly looks different. Were accustomed into believing some people are valued in certain ways as opposed to another just by moving around space. Think about schools. Think about the choices people are making in terms of their neighborhoods. Racial habits animal every aspect of our lives. Its not just simply the loud racist. Its everyday ordinary people. Every last one of us are habituated into understanding race in a particular sort of way in this country. So it cant just simply be a kumbaya moment. It cant be a moment of training where we close the store down for one hour. If were going to uproot habits, we have to do serious work to finally address this ugly stain thats been on the nations soul since its founding. The original sin as its been referred to by many. Youve written a number of articles about this incident. One in particular caught my attention. Nothing will ever change. This is what you wrote in part. The boston globe. Nothing will ever change until a majority of white people in this nation stop perceiving black existence as sinister and suspicious. Talking about racism may hurt white peoples feelings, but their unchecked racism continues to endanger our black lives. That is thats not optimistic. I mean, that is very much an accurate assessment of where we are. How do we get to a better place . Well, e think what starbucks is doing is a start. You cant undo in an afternoon what hasnt been undone for centuries. You know, if youre talking about the comment about, you know, the 1,000 cuts that James Baldwin mentioned. He said that 50 years ago and were still having that same conversation. Because those conditions continue to exist. So, you know, again i think what starbucks is doing is important, but, you know, you cant i agree, theres no such thing as unconscious bias, you know. If you see two black men, you might feel, well, i wonder if theyre up to something. But once you decide to call the police, thats a very conscious act. Thats what you need to get to. Try to teach People History and have them be better towards each other. What happens at starbucks is what needs to happen in all of america. Its not going to be a oneday process. The proof is going to be in what happens in the weeks and months and years after today. Tremaine, youre there in philly where this whole thing started. I should say the latest chapter started. What are people that youre talking to, what are they staying about starbucks response . What are they saying about todays racial training . Heres a part of the story that i feel like has gotten lost to a certain extent. These two guys who could have sued and bought their own starbucks instead what do they do, they decide to settle and take the 200,000 and essentially donate it to charity there. That part of the story continues to impress me. What are folks telling you on the ground . People are echoing some of the sentiments we just heard. At once its a great opportunity to talk about a really serious issue in america that so many of us face every single day. On the other hand, theres certain it is just a pr move, they seized on and kind of controlled the narrative as opposed to digging any deeper on the serious issue. As eddie mentioned, this idea of the other side of the tracks. Streets that you dont go down. When you go in between those black spaces and those white spaces, you see black folks especially trying to navigate. And sometimes unsuccessfully. One thing i learned from talking to so many folks, a lot of us kind of recognize this, is your class doesnt matter. Your education status doesnt matter. Whether youre like two young men in the starbucks in philadelphia. You know, meeting for make some business happen. It doesnt really matter. You cant educate your way out of racism and the way you experience it. For so many people, it always goes back to some sort of criminality. Your black skin and your black body in certain spaces is automatically criminal. When the police are called, it not only escalates the moment but weve seen time and again, particularly with the latest string of black folks being killed, it escalates to theres a real feeling your life is in danger, which your life may very well be in danger. Theres a term weve heard in police circles, a movement. It elicits fear in the men and women who respond with guns. When you talk to people on the ground this is a moment to be seized upon, should be celebrated in a sense that a Major American Company is stepping up to have this conversation. Whether its about our racialized habits or racism or systemic oppression. We hope to reveal some of that today with our town hall that will air tonight at 9 00. Were really looking forward to this robust conversation. Theres always this feeling no matter what you do its not enough because the issue is that deep, that heavy, craig. Tremaine there in philadelphia, thank you. Doctor, thank you. Always learn something from you when you join me. I want to bring eric up for the first time. Weve got our media analyst in front of a camera here. Msnbc media analyst. Simple question here. Abc, are they going to have to cancel roseanne . I think theyre going to find some way to weasel out of that. Because the show was such a tremendous hit. It drew Something Like 27 Million People in the very first reboot episode that aired. It was i think the most watched scripted show of the tv season. Theyre going to try to find a way to avoid canceling it. But be forewarned Something Like this might happen would the same have been true, eric, two years ago . I think the same would have been true two years ago. Because we know in hollywood money talks and Everything Else tends to walk. You know, that show drew so many viewers that i think abcs going to try to hold on to it. You know, critics have warned that, you know, Roseanne Barr, the person, seemed to be unstable and often said inflammatory things on twitter and that that was at so many point going to get the show in trouble. And now it appears that that has happened. Eric, what about advertisers . Oftentimes in cases like this well start to see some advertisers jump ship or become quite skittish about advertising. Well, i think thats going to be the biggest problem. And that might be the reason why abc might think twice about the show. It doesnt matter how many people watch the show if advertisers are leery about having their products associated with the show. One thing weve seen in the past, for example, when Laura Ingraham said something that a lot of people objected to on her fox news show, there was a boycott organized of the advertisers by some folks who are interested in the issue. It made an impact. And so the question now is what kind of pressure will abc face. What will people do to express their displeasure with what she said. Already weve seen that wanda sykes, a combic who served as a consulting producer on the show, has tweeted shes not going to work on the next season of the show. Will other people follow suit and refuse to work with her . And will advertisers not want to have their products associated with the show . All of this is yet to be seen. Eric degen, msnbc media analyst, thank you so much, mr. Degen, do appreciate your time. Just a reminder, tonights special, msnbc town hall everyday racism in america, hosted by joy reid, chris hayes. Tonight at 9 00 p. M. Eastern, only on msnbc. Shocking stunning new numbers. A new study looks at what the real death toll in Puerto Rico May be eight months after Hurricane Maria. Researchers found its at least 4,645. The governments official toll, 64. This is no ordinary coffee. Its singleorigin kenyan coffee from the nyeri highlands, 6,000 feet above sea level. But how do you really know that the beans journeyed to the port of mombasa and across the pacific . That you can trust theyre 100 authentic . Ibm blockchain. A smart way to track every step, ensuring this coffee did indeed come from 6,000 feet above sea level. And not a foot lower. male friend thanks for the invite anna front row . Nobody puts baby in a corner. Yippee ki yay movielovers. vo download the atom app and get 5 off your first ticket. Download the free atom tickets app today for the best tickets in the galaxy. Atom lets you invite friends, guarantee your seats, and skip lines. han solo i got a really good feeling about this. Use atom to buy tickets for solo. Rated pg13. Now playing. A new report on just how devastating and deadly Hurricane Maria was and how eight months later the official government death toll could be so wrong. When Hurricane Maria hit, we know it was bad. The official government death toll was 64. While tragic, turns out it was likely far, far worse than that. At least 4,645 people died in puerto rico. Thats according to a study out today. A reminder, trump last october specifically noted the low death toll at the time comparing it to hurricane katrina. Every death is a horror. But if you look at a real catastrophe like katrina, and you look at the tremendous hundreds and hundreds and hundreds of people that die, and you look at what happened here with really a storm that was just totally overpowering, nobodys ever se