One of the most active sites in mexico city. Theyre using sledge hammers and cranes to pull as much wreckage out as possible. In puerto rico, a humanitarian disaster. The extent of the crisis is just being realized. Puerto ricos infrastructure is decimated. Communications systems are down and power is out to virtually the entire island. These are war zone conditions. No power, no running water, and food is starting to get low. This is new dramatic video of a rescue off the coast of puerto rico. The u. S. Coast guard and the British Royal navy plucking a woman and two children that were trapped on an overturned vessel. We still have a chance of more flash floodings and warnings. This morning, facebook is face i facing new scrutiny over the election. This morning i directed our team to provide the ads we found to congress. The president is tweeting about all of it this morning saying the russia hoax continues. Now its ads on facebook. Lets begin with facebook, russia, and their influence on our election. On thursday facebook said it would hand over thousands of Ads Associated with fake accounts linked to russia. A short time ago, President Trump responded to the news. Guess where. On twitter. Saying the russia hoax continues, now its ads on facebook. What about the totally biased and Dishonest Media coverage in favor of crooked hillary . But former new york city mayor Michael Bloomberg voiced a very different reaction. Its an outrage. This is to come and to impact try to impact our government, its as bad as if you attack the government with weapons, for gods sakes. This is killing democracy. There you go. And Mark Zuckerberg made this pledge in a video announcing his companys cooperation. We support congress in deciding how to best use this information to inform the public. And we expect the government to publish its findings when their investigation is complete. They will do their part not only to ensure the integrity of free and Fair Elections around the world. But also to give everyone a voice and be a force of good and democracy everywhere. Were going to break that down. But before we do that, lets turn to san juan where our Tammy Leitner has spent the morning on a rescue boat. Shes now joined by the san juan mayor. Reporter yeah. Hey. What i can tell you guys is that we climbed on a backhoe about 20 minutes ago with the mayor of san juan. Let me bring her in here. You got a call that just troubled you so much, you came out yourself, put on the waders. Tell me about that. I got a text saying if anyone can hear us in. In the past few days ive learned to hate that s. O. S. Call. Its something i want to forget all this. But on the other hand its a lifesaving call. Because anyone can hear. Just let us know. And i got it personally. This is the second time. Yesterday we got it from an orphanage. Reporter i want to give a lookout here of what were seeing here. So there are about 50 rescuers on scene in rescue boats and on the backhoe and wading through the waters that are easily waist deep. And theyre going from home to home asking if anybody needs help. Ive already seen four people get rescued. Most of them were elderly. Some of them had medical conditions. And weve also seen a few people that didnt want to leave. A few people that said theyre going to stay. They have enough food and water. To wait this out. And shes asking them if theyre okay. Theyre saying they dont want to leave. Shes asking if they need water. Is there anybody sick. Can we take you. Can we help you. And so these people want help. So were going to make our way over there. And try and get them out. Not sure how many people are in the home, but and i dont i cant hear you, actually, so we will stay out here and let you know as soon as they get help. All right. Were having some trouble with tammys shot. Well get back to her. That was good timing because theyre going to figure out what to do next. If theyre going to undertake that rescue, well try to reestablish that connection with Tammy Leitner. The issue here is they were on a backhoe. I mean, we thought it was a boat because the streets are full of water and theyre going in now to try and help those people. The mayor of san juan was one of those people who again in the consistency of message with the governor, with other officials in puerto rico are saying if you dont think youll be able to make it, get out of your houses. A lot of people went to the structures that could withstand a hurricane. They were mostly schools and convention centers. They had about 500 of them. I think by the morning of the hurricane, we had 10,000 or 12,000 in those things. Theres still some people whose homes survived. We need to remember and thats what im going through looking for other videos. San juan while we view it in our minds as a city, much of san juan is rural. And within the urban center, you may have had a lot of strong structures that were built to code. Those houses on the outskirts. Thats where tammy was taking us built of wood with tin roofs. I mean, we saw a water rescue the other day. The helicopters, its reminiscent of harvey which was less than three weeks ago. Were seeing the same thing over and over again. I just cant get out of my mind it is going to be months before places like puerto rico and the Virgin Islands get power back. Between harvey and maria, we had another hurricane and were still watching the situation in mexico. And now were going to talk about a different kind of power. This is about facebook. Lets talk about this facebook russia hack story and how big this problem actually is. Lets take a look over here what were talking about. The information that facebook has released in its update on the situation in case you havent been following this, the company said it found 470 inauthentic accounts and pages linked to russia. Roughly 3,000 ads were determined to be linked to those fake accounts. They span topics on many divisive issues including race, immigration, and gun rights. And the spending on those ads totaled about 100,000. Which kept those ads alive and being served to the sites users. The kind of ad buy that that is the kind of ad buy that could reach up to 73 million americans or 28 of all u. S. Adults. Think. You know, one in four people that you know, at least one saw russian propaganda during the campaign. Now, this review that facebook undertook found that these ads ran for nearly two years. Starting in june of 2015 to may of 2017. So that sort of correlates with, you know, starting in before the election and going through just past it. Its worth noting that the social Media Network has about 240 million users. Second only in size to the entire country of india, lets say. Joining us now to understand all of this is jason kent. Hes a ceo of Digital Content next. And buzz machine blogger and associate professor at cuny, jeff jarvis. Good to see both of you. Jeff, lets start with you. If somebody sitting at home is a Facebook User but theyre not involved in buying ads and understanding how this all works, what does this actually mean . Were talking about buying ads, but were talking about promo promoting content on facebook. And standards. Ads have opened up advertising to everybody including bad guys. Its easy to go on facebook or google and target people on that basis. Ive argued for months that facebook and google should be much more transparent about the efforts to manipulate us and through them. And so were seeing the beginnings of that now where theyre going to be revealing the ads to congress and to the special prosecutor. And zuckerberg said hell reveal them in the future to the public. What youre asking for is selfpolicing. I turn to you, jason. Regulation has not kept pace with the advancement of social media technology. It hasnt. And i would just emphasis how we do know i echo jeffs thoughts there. Its been nine months since the election. Its been nearly 18 months since brexit where we saw similar issues. We still are just seeing facebook walk up to the starting line on this topic. Theres more that needs to come out. Rather than the details of how theyre going to do it, the mechanics which we have to trust that facebook understands, because its their responsibility. They built this universe. But its not a matter of understanding. If someone wants to put a traditional ad on television, theyve got fcc requirements that have theyre going to have to comb through every comma, period, question mark just like in the financial industry youve got s. E. C. Regulations. But also in direct mail and robocalls, you had dark advertising like this. The opportunity here is for the platforms to step up and be more transparent even than television. So far theyve been dark on the web. So what is the whats the answer, jason . Is this about changing the monetization of what happens on facebook . Or is it i mean, i dare to say it. Is this a censoring and regulating . Thats an interesting question. On the modernization side, facebook likes to blame these issues on scale and complexity. You saw that in their statements the past couple days. Facebook made over 10 billion in profit last year. Say that one more time. 10 billion in profit last year. Facebook and google collected nearly 100 of the growth in the Digital Advertising market last year. These are two companies that are loaded with some of the best engineering minds in the world. They love to pride themselves on moon shots and engineering feats and theyre failing here. We need to see facebook step up in a bigger way, make this a priority. Jeff, what do you think . It is a great point. And the fact that social Media Companies love to rest on the fact that its complicated, they can work it out. In full disclosure, i run at cuny partly funded by facebook. Theyre trying to do the right thing. But jeff, hold on a second. Sure. Theyre going to give some dollars to doing this because its smart and theres integrity associated with it. But theyre not capping off their ad sales. They were happy to receive ad dollars paid in rubles for unknown buyers. So no. If you look at googles old statement of dont do evil, i think there should be be good. And the platforms have to go beyond saying this is what the law allows and requires and this is the higher level. We want to be careful here of requiring or expecting Technology Companies to become the sensors of the world. That they should set the standards for everything we do. No. I think what has to happen is the platforms have to work more collaboratively with media at arms length with government. And with others to try to set new standards about how they should behave in a civil society. Thats really hard, jason. The Media Companies have often been on the wrong side of that debate for maybe good reasons. They claim its a First Amendment matter and they dont want regulation, organic regulation. When we have the Net Neutrality conversation, its the same thing. Organic regulation has worked fine. We built the internet without you. Lets just bubble up and figure out how to deal with it. But in fact, once we have crossed this line and it looks like there may have been influence in the u. S. Election paid for by an adversarial government, where do you start to look for the development of rules that make sense. That dont infringe on First Amendment rights but do keep the democracy strong. Certainly disclosure around political ads is a starting point here. You know, allowing Oxford University has been one of the leaders in terms of research on this issue. They asked for more access to the black box, if you will. So allowing outside experts in to poke around before regulators is a start here. I represent nearly 80 trusted News Entertainment companies. Thats what we do. Big, small, old, new. Im just saying theres a lot more to be done here on facebooks part. Were just not satisfied with where they are. Can i share what bloomberg had to say . He made it clear at his company he was going to spend any amount of money to protect the integrity of what they did. Take a look. They have a responsibility and if they say, well, theres no ways to do it other than well have a human being read every message, im sorry, youre going to have to do that. And thats actually what he does. Lets also note our responsibility in media. We played the chumps to the alt right and russia. Every time we debunked the pizza gate story. Every time we put out the leaked emails instead of the real story, we played the chump. So we have a responsibility as well. But jeff, when people say why are you showing press conferences or covering the president s tweets. Whether or not you think he is a buffoon or not, hes the president of the United States and thats what we do. We cover him. But go back to the campaign. Go back to after the fact the grabbing tape, what came out immediately . Leaked emails. Squirrel we turned our attention right away to that which was put under our nose by the manipulators. By the russians and assange and company. We didnt make our own standards to say whats the real story here in terms of informing this electorate and trying to come up with a civil discourse in this democracy. But right now, jason, there are things appearing on facebook you can open up or people getting emails or websites publishing information under the First Amendment which they say is their right to do. Yet were going to find out six months from now or a year from now in fact it was a bunch of russians paying for this stuff. How do we deal with that part of it . When you talk about political disclosure, thats fine in america where you have a super pac that has to fess up its paying for something. But when its russians and you dont know or its coming from somewhere else in the world, how do you know . How do you regulate that . I dont know they need to regulate. You need facebook to do things that work against their Business Model at times. So making the brands more evident on the news feed. The brand has always been a proxy for trust in u. S. Media. So you know whether or not you can trust it. Wish they are going to try to do. They did studies to show having the brand does help users see the trust and reliability of whats important. Theyre crawling up to the starting line. Based on pressure. Just before we go, i want to go back to that for one moment. The access Hollywood Tape comes out, we get distracted and go to the leaked emails. Is there an argument to be made that one could say well, the access Hollywood Tape wasnt news. The access Hollywood Tape wasnt going to affect our democracy or the way people were voting. Whats our core job . About the policies and the character and the history and experience of these. That tape mattered. But could someone make the opposite argument that the emails mattered . Im not saying thats my view. Not in their substance. There could be something going to be leaked out. I dont know. The risotto recipes, im interested. Weve got to wrap the discussion, but to the tweet the president put out this morning i do like risotto. The tweet the president put out says the russia hoax continues. Now ads on facebook. Its important as an american citizen to the president of the United States, dont ignore this. This is an attack on our democratic institutions. This is not partisan. This is serious, mr. President. You need to take this seriously. These kind of attacks are no different from guns. Right. Theyre more sophisticated. I just want to say one more thing, mr. President. Last week Vladimir Putin said whomever owns Artificial Intelligence is going to own the world. Chinas thinking about it. You should think about it. Thanks to both of you for an important conversation. Is risotto gluten free . It is. And weve got breaking news. Were going to take a live look at mexico city where were seeing a dramatic scene at a collapsed glass factory. Survivors were pulled out late last night and theres hope more could be found alive today. Thousands are still unaccounts for. Plus the housetohouse rescue mission in puerto rico. Tammy leitner is there. Youre watching velshi rhule live on msnbc. You dont let anything lkeep you sidelined. Come on thats why you drink ensure. With 9 grams of protein, and 26 vitamins and minerals. For the strength and energy, to get back to doing what you love. Ensure, always be you. Upeace of mind. S we had a power outage for five days total. We lost a lot of food. We actually filed a claim with usaa to replace that spoiled food. And we really appreciated that were the webber family and we are usaa members for life. You myour joints. Thing for your heart. Or your digestion. So why wouldnt you take something for the most important part of you. Your brain. With an ingredient originally found in jellyfish, prevagen is now the number one selling brain Health Supplement in drug stores nationwide. Prevagen. The name to remember. Its now day four of searching for survivors of mexicos devastating earthquake and there is hope. Cheers erupted outside a Textile Factory last night after rescuers pulled two people from the rubble. City Officials Say 60 people have been rescued since the 7. 1 magnitude quake struck on tuesday. Mexicos navy now says all students at that collapsed Elementary School are accounted for. After people at the scene said yesterday there were at least three Young Children still trapped inside alive. Crews are still working at the site, though, saying they are still picking up signs of life. Times running out though. Thousands remain missing and Officials Say the number of dead now stands at 286. President enrique pena nae niet said they will continue. Right now lets get to mariana with an update. Reporter still a very active scene. Workers are pulling debris by hand. Theyre pulling this rope you see here. Frantically pulling beams. We e