Interview that his thoughts on black people captured in a roared phone call with his 30something courtside companion, were just the tip of the iceberg. In the interview aired monday night sterling seemed to need very little prompting to spout out brand new racially inflammatory remarks, while he repeated his claims that he is, in fact, not a racist. At one point he calls his own words uneducated. Mr. Sterling actually appeared to double and even triple down on every single offensive word. He was particularly vocal when it came to former l. A. Laker Magic Johnson, who youll recall he disparaged in the original tape saying he didnt topt see the nba legend hanging around his mistress. Now, before we play sterlings latest remarks, one of several involving johnson, let me caution you, theyre quite insulting. So insulting that the nba commissioner felt the need to apologize to imagine nick a Statement Released after the interview in which sterling said this. What has he done . Can you tell me . Big Magic Johnson, what has he done . Well, he is a businessperson. He he has aids. Did he do any business . I would like did he help anybody in south l. A. . I think its h. I. V. He doesnt have full blown aids. What kind of guy has sex with every girl and he catches h. I. V. , and is that someone we want to respect and tell our kids about . I think he should be ashamed of himself. I think he should go into the background, but what did he do for the black people . He doesnt do anything. Well, while the hall of fame point guard was the focus of much of sterlings rant, he also had a few choice words for black people as a group. Criticizing africanamericans for, of all things, failing to be as generous and as enlightened as Donald Sterling. Im giving away and helping minorities. Does he do that . Thats one problem i have. Jews, when they get successful, they will help their people, and some of the africanamericans, maybe hell get in trouble again, they dont want to help anybody. Oh, but wait. Theres more. This morning his estranged wife shelly made a Family Affair with her own eyeroling comments to the today show. Are you saying the nba is being sexist by pushing you out . Would an owners wife say the same thing and would the owner be asked to leave the nba . Or would they just say, well, she is only the wife . Joining me now Public Relations expert and founder of the greedo agency, margaret, and the Senior Writer for time sean gregory. Okay. Well, where to begin . Theres so much. Margaret, im going to start with you. Just as a Public Relations matter, allowing Donald Sterling, who is known to be, lets just say, injudicial in his remarks on race to go on, do this interview with anderson cooper, and cooper said right when he gave the interview, no lawyer present, no p. R. Present. Was that smart . It was the most illadvised crisis Media Campaign i have ever seen in my over 20 years of doing p. R. And branding. It was a damaging, offensive interview. Not only did he come out and offend further offend a community, marginalizing a community, he offended and brought in an individual who has nothing to do with this matter. Im sure that any confirmation that the nba needed to remove the Sterling Family from ownership, they received during that interview. Before i get your remarks on that, i want to listen more of Donald Sterling sxshs this is the part where he gets to what he actually had support. That is the crux of the issue as far as his future. Lets listen to Donald Sterling saying, in fact, everyone supports him. The players dont hate me. The sponsors dont hate me. You dont believe the players the media hates. The media. Its all the media. Pushy. Honestly, you really believe i believe it 100 . I believe it 100 . People call me by the thousands and have given me support. Lets just start with the sponsors. They love him so much. They were fleeing before this interview aired, okay . The players, seriously, discussed possibly boycotting a playoff game, and they did that gesture where they reversed the jerseys. The owners, this is going down 290. I mean, he is getting shut out on this. If any owner votes in favor of Donald Sterling now and that gets out, that owner and that team is subject to a Public Relations nightmare and a revenue nightmare because sponsor wills start fleeing from that team. Thats what gets to really the part that is really sort of i dont understand it because the whole idea of what Donald Sterling theoretically is trying to do is to prevent that 290 vote by essentially trying to humanize himself, walk back his comments. Instead, he seems to have really sort of pushed himself beyond the edge. This doesnt seem to be something he can disentangle now. Magic johnson is a business and sports oracle. He is one of the most adored men in the world, you might say. Particularly because of his accomplishments and particularly because of his championing and advocacy for h. I. V. For him to stand up and abuse and attack Magic Johnson just made it a bigger, larger issue. It speaks from the heart, the mouth speaks. We got a clear up front view of how Donald Sterling really thinks. Its really difficult for him to come forward and say im not a racist when everything he said throughout the interview he referenced the players as mine, as if they are property. Everything that Donald Sterling has said has been wrong, and he really needs to reassess this fight and this battle and step away for the good of the entire league and the nba as in general. For him so state whats damage about this, joy, is he did say in his interview that someone other has called him about the images that she put up on instagram. Its clear that there are other likeminded individuals within his orbit. However, those individuals dont run the nba. Thats the issue. Theyre not subject to the constitution of the nba, and i think thats the key thing. Im fwog play to the point thaw just made. Mr. Sterling basically talking about racism regarding himself and regarding anderson cooper. There was a claim that is made that you have a plantation mentality, and now are you saying you feed these guys and i think you have more of a plantation mentality than i do. You know, i think youre more of a racist than i am because im not a racist, and i never have been a racist, and ill never be a racist. I mean, in addition to this, sean, you know, in addition to the many other things he said, he said he intends to fight. Essentially he has made it clear he wants to fight. He has nothing left to fight with, right sf. I think he almost indicated that it wasnt even worth fighting. He said, listen, if im going to spend millions and millions of dollars to try to win myself back into this country club where he knows people dont like him, he might not put up a fight. Now, rochelle excuse me shelly might do something very different. There is still an indication that she wants to hang on to this asset. Well, at this point the Sterling Family are a liability to the entire nba. The brand of the nba cannot afford one team one cancerous team to taint the entire nba brand globally, so i dont think that theyre going to fight this, particularly in light of this interview. At this point the fans are not going to support them. The advertisers are not going to support them. Its going to come down to the economics. The nba, after all, is a business, and they are bad for business zoosh i think the other thing, though, that does this shine a negative light not just on the nba. He has never spoken before . This doesnt sound like somebody who would have hid his views in the past if he would do it on television . I want to read you something that i have a really good piece that todd wrote for the greo, and he said whether we individually call sterling a racist or not a racist shubt be of concern to anyone. Sterlings record, the lawsuits, the accusations of racial discrimination, wrongful termination in a 3 million settlement to former black and hispanic tenants of apartment buildings he owned matters. The latter sum was the largest ever obtained by the Justice Department in a housing discrimination case involving apartment rentals, according to an l. A. Times report back in 2009. This guy was a known quantity who has been harbored inside the nba. Is he not a cancer now on really them as well . So the nba could never kick him out before because of the way the bilaws are written. Its not the conduct itself almost. Its the consequences of the conduct. After all, you would never convicted of any of this stuff. The sponsors werent fleeing. You didnt get these boycotts. Hearing and now seeing is believing, so now that we have this all on the record as plain as day, its easier for the nba to act and not saying this should not have been that they should not have acted previously, but the way the bylaws are written and david stern is a lawyer, and everyone knows the legalalities involved. There wasnt a ton they could do to terminate his ownership. You have to remember, joy, a part of brand and a pr strategy strategically to hide behind the way you really feel is the donation that is he made to the naacp. He can always point to that as, see, im not a racist, which is why the fallout that happened with that director being fired or stepping down, whatever happened with him moving away, shows an indication that there was a clear alignment to really mask who Donald Sterling really is by him showing support because you can always point to the donation of a community, the very community that you batter. Well, he certainly has been unmasked now, and that has happened as a result of Donald Sterling. Thank you so much, sean, and margaret. Thank you to you both for being here. All right. We have some quick breaking news to pass along from chicago. The faa has shut all flights coming in and out of chicagos ohare and midway airports until further notice. This is because faa personnel were evacuated from chicagos air Traffic Control tower due to smoke in the building. Now, again, this impacts all incoming and Outgoing Flights around chicago. We will continue to follow the story and bring you any updates. Coming up, the latest on the u. S. Militarys plan to help rescue nearly 300 Nigerian School girls. Even as we learn about the terror group boko harams potential capability for resistance, which could impact that mission, and thats coming up neck. So our business can be on at ts network for 175 dollars a month . Yup. All five of you for 175. Our clients need a lot of attention. Theres unlimited talk and text. Were working deals all day. You get 10 gigabytes of data to share. What about expansion potential . Add a line anytime for 15 bucks a month. Low dues. Great terms. Lets close. New at t mobile share value plans. Our best value plans ever for business. Carstheyre why we innovate. Theyre who we protect. Theyre why we make life less complicated. Its about people. We are volvo of sweden. On car insurance. Everybody knows that. Well, did you know that game show hosts should only host game shows . Samantha, do you take kevin as your lawfully wedded husband. Or would you rather have a new caaaaaar say hello to the seasons hottest convertible. Ohhh. And say goodbye to samantha. [ male announcer ] geico. 15 minutes could save you 15 or more. Thats keeping you from the healthcare you deserve. But if healthcare changes, if it becomes simpler. If frustration and paperwork decrease. If grandparents get to live at home instead of in a home. The gap begins to close. So lets simplify things. Lets close the gap between people and care. One month after 276 girls were kidnapped in northeastern nigeria, the United States is flying manned Surveillance Missions to try and find them. At the same time nigeria is weighing whether or not to negotiate with the boko haram terrorists who took the girls in april. Today new video obtained by nbc news shows just how well armed boko haram is and the level of threat they pose to the region. Military officials in cameroon say the impressive weapons cache of rpgs, mortars, ak had47s and antiaircraft weapons was seized from boko haram three weeks ago, just after the school girls were kidnapped. Video released monday by boko haram showing whats believed to be more than 100 of the kidnapped girls has now been viewed by some family members, including one mother who says she spotted her daughter among the girls sitting on the ground and wearing veils. The head of one civic group in the reasonable told the a. P. He believes the government is likely to communicate the next course of action if some family members verify that their children appear in the video. As this crisis continues and the international spotlight remains on nigerias government, the question is what steps will be taken and what, if anything, can be done to combat boko haram . Joining me now is carl liven, assistant professor at the school of International Science at American University in washington d. C. Sir, thank you so much for being here. I want to start with the fact that you actually are a person who is not just an expert on the region or on boko haram, but someone in whom the state department has actually confided. You wrote a letter in may of 2002 when Hillary Clinton was secretary of state potentially saying not to designate boko haram at that time at least as a terror organization, and this is what you wrote. You wrote an designation which means Foreign Terrorist Organization designation, would internationalize boko haram, legitimatize abuses by nigerias security services, limit the state departments latitude in shaping a longterm strategy, and undermine the u. S. Governments ability to receive effective independent analysis from the region. Now that boko haram has certainlily internationalized itself by taking these girls and sparking this international outcry, have you changed your mind about really how they should be designated at least by the United States . Well, thank you for having me on the program, joy. The important thing is that the state department changed its mind, and its changed its mind based on evolving intelligence and based on a situation in nigeria that spiralled downward, and, unfortunately, many of the things that we were very concerned about happened independent of the fto designation issue in 2012, such as the internationalization of the group and such as an escalation of the cycle of violence between the state and between the boko haram Islamic Radical insurgents. You know, were facing a very dire situation now, and the eyes of the world are all watching those girls and the desperate situation that they are in right now. Sir, i think when we learned from the cameroon government just how well armed boek row har am essentially is, that set a lot of alarms to a lot of americans, particularly as u. S. Military flights begin over that country to try to find the girls. Just how dangerous is this organization . Theyre a lethal and surprisingly random organization. They have staged attacks on the u. N. Headquarters in abuga. They staged attacks at the department of state security. The one of the most secure government facilities in nigeria, and before that there was a long string of attacks on police stations and other government install aings. Aside from the harder targets, there have also been, as everyone knows now, attacks on schools and attacks on civilians. Just a few years just a few weeks ago there were attacks at a motor park for commuters who go into abuja, and those attacks were followed up not too long ago by additional attacks. I have spent time there, and this is a place where civil servients might gather before they commute into the city. Its they would be proving themselves to be a lethal organization, and the region is awash in arms. This makes the small arms issue and the lethal small arms issue and essentially a part of the solution that regional collaboration will have to confront. One thing this group has done and their leaders do this per version of what theyre calling islam, and, of course, Muslim Leaders around the world are saying its not. They are using that religious sort of pretext to attack civilians in their own country. I want to play you a soundbyte of a young woman who was a very many of boko haram not related to this specific incident, but she told her story, and take a listen to that. Lets talk about that. They issued him if my brother say he would grow up and become a pastor like my dad, so the leader told him to join and to go ahead and shoot him twice in his chest, and then he fall down, and i was i was in shock. I dont know what was happening. Without any International Notice for a very long time, clearly. What has the Nigerian Government its a very important shift, i think, in the last couple of weeks. The Nigerian Government has generally responded with a very heavy handed response. This began in 2009 when the leader of boko haram at that time Hamid Youssef was summarily executed and his execution was broadcast in public view, and so that started a tit for tat game, if you will very deadly game between government and between boko haram, and so boeko and so the government has spooneded to boko haram by declaring a state of emergency in three northern states. Yobi, adamala and borno, and today president goodluck john than requested a continuation of that state of emergency. This is one of the reasons for the outrage in the bring back our Girls Movement is that many of the families of the victims and Many Civil Society leaders and human rights activists have sayi