A question what to do next. You can find online or in person at city hall. All services are free of charge. Public forum to voice concerns bepolicies that effect Small Businesses in San Francisco. If you need assistance with Small Business matters start here, at the office of Small Business. Thank you. Okay, iletm 1, call to order and roll call. Adams, here. Dooley, here. Dwight, here. Ortizcartagena is absent. Paul toursarkissian, here. Irene yee, riley, here. Miriam zouzounis, here. You have quorum. Alright. Item number 2, general Public Comment. Allows members to comment on matters within the Small BusinessCommission Jurisdiction not not on todays calendar and suggest new item frz future consideration. Discussion item. We have any members of the public that would like to comment . I would. This is my first time doing this so excuse me if i get nervous. No worries. Thank you commissioners for taking the time to listen this afternoon. Brian hibs, the owner of comics experience own two small book stores enSan Francisco which i hopeened in 1989 so all most a legacy business about not quite. Run agSmall Business in San Francisco is a really incredibly difficult between the rapidly increasing rents and sky high minimum wage so small retailer is frustrated by fees that place a burden on entrepreneurs. In particular rks , i would like the commission to take a look otautomating point of sale registration and inspection ordinance which i believes traps Small Business in a shake down that cant address the problem. The ordinance states it unlawful under california Business Code sectionto charge at the time of sale a price more than the price sthof advertising posted. This seems rational and a goal every Small Business owner shares. If you rip off the customers will cease pootoo be your customers. Insure the advertising charge is the correct price for the caw modty. However, department of weights and measure conducts inspections by coming into stores taking 10 random items and testing those. I have 10 thousand skus in the cystism so this method seems unlikely to find errors. The majority of my sales come from books. The cover price the bookicize printed as the bar code so it is not able to ring up the wrong price. I have been ringing up my customers in my store 24 years now and have a system coming occupy on 10 years now. Ringing up a customer as a Cash Register is much less accurate than using a bar code scanner. If we try toinsure the posted price oaf a commodity is the correct price it seems the city should be encouraging the adoption of point of sale systems rather than discouraging by charging annual fees. I think the feeerize high and boarder on extortion. The basic cost to do business is 75 however a license is 89, nearly 20 percent more. This is not enforced remotely like a uniform nature. A sig kunt portion of the retailer are aware they are supposed to have a licegence the city puts unfair burden on some retailers and not other. The state level [inaudible] it appeared the intent is regulate the slave terminals that take [inaudible] chain businesses. It stikes the easiest fix is exempt all businesses not chained businesses as the city defines in the requirement. Two years ago the commission listened to testimony from department of public squlelth that said the city spnt more than 200 thousand more than it has taken in trying to inspect hundreds of Small Business but a phenomenal waste for taxpayer dollars that cant fight what i think is a imaginary problem. I respect adding consideration of the ordinance to the agenda. Appreciate you coming out and making that plea. Thank you. Any other members of the public that would like to comment at this time on anything not on todays agenda . Seeing none, Public Comment is closed. By the way, that is precisely what this meeting is all about so thank you very much. I appreciate you coming out, taking the time from your business to come out in the middle of the day when you can be ringing up customers enyour store well take it under advise item 3, presentation and discussion regarding Healthy Retail sf study. Informational presentation regarding the Healthy Retail sf program created in 2013 to incent vise Small Business owners to sell Fresh Produce and Healthy Foods particularly in underserved neighborhood s. The presenter is orge rivas and susana hennessy. Thank you. We have a powerpoint. S frks fgovtv can you loud the powerpoint . Im with investing neighborhoods within owd and will present on Healthy Retail sf. Susana hen 11ry can department of Public Health. Thank you, commissioners. So, we have a quick outline of todays presentationment we cht to present on a report relaced late last year on all Healthy Retail sf is doing. We want to give Background Information and what the program is about before we get to the evaluation and outcome of the program. The goal of the program is introduce healthy iletms into Corner Stores and Grocery Stores and neighborhoods that are considered food swamps across the city more so thinking about the omi, bayview and tenderloin. Food deserts, i think. Food deserts is one but also food swamps. Food is available, it is appropriate for the wealther. Food deserts is a technical term used in the Public HealthCommunity Around areas where there is a lack of food period and food swamps are places what is food available but not they not be the right type of food and may not be affordable. Thank you. Did i explain that right . That was excellent. The way we try to do this is to focus our objectives around three main areas. Economic development, Public Health, and Community Strengthening. Through Public Health we want to increase healthy product jz reduce unhealthy influence. Economic objectives we want to make sure the bottom line of the business is working and increasing so making sure they are sustainability. Increasing workforce Training Programs as well. For Community Strength ening we want to focus making sure the residents know their Business Owners and for the businesses to feel cup committed and proud of the neighborhood they are in. Just really quickly, history. Actually this is not a current phenomenon, it has been around for a while in San Francisco. This started at a grass roots level about 10 years ago with Community Coalitions who raised the concern to the city. Public squlelth other agencies have been working closely with these coalitions to bring food to some of these neighborhood jz more particularly the tenderloin and bayview. And with the leadership of supervisor mar, 2013 he introduced legislation that created this program. Basically it is Healthy Retailer food Incentive Program housed at owd. The mayor at that time allocated 6,000 in the budget to our office to run this program. Only 60,000 to run this program. So, think about the framework and how the program is implemented. We look at the objectivesism again, we have the Community Engagement piece which is very important, the Business Operation piece and the physical environment piece. Those are the three legoffs our approach in this particular program and think with this we developed a model that is reb lickable in other places and people are looking into this model to see if it works. By people i mean other cities. Just quickly, it is partnership between the Population Health division at Public Health and our office at owd. The Legislation Health created call for the creation of a Advisory Committee that is again guided by various expercents which your fellow commissioner zouzounis sits on as well and owd and dph staff and the three major areas are if physical environment with [inaudible] associates, for the Business Operation is sbc led my [inaudible] sap which is a lead consultant with angle car dozas team and jessica [inaudible] who lead the Community Engagement. Just a list of the advisory members. There are a wide range of experts from the Planning Department, Public Health, hsa and so forth. And also [inaudible] from sandra furors office. The first call from the legislation was to create a Resource Center for Small Businesses who wanted to convert their stores into Healthy Retailers so we created a centralized resourcesenter for them to go and learn about our program and learn about the Resources Available for them to convert the stores. There are links to the business portal that you are very aware of. And also serves as a way to share information with counterparts in cities across the country learning about this type of work. So, the 5 main components of the strategy for implementation is start with outreach. Make sure Business Owners know the program exists to them so held Community Meetings for them to learn about the program, but also one on one referrals and by word of mouth, people refers businesses to us so create a list of businesses interested in the program. And then based on the list we nar eit down based on our resource squz then assess the Business Owner. Again, assess on the physical environment, the Business Operation and their Community Engagement pieces. And from what we learned then we create a individual develop plan and this vej development blan plan is outline for the actionoffs the Business Owner and city needs to take to make sure they move toward becoming a Healthy Retailer. We outline step by states the budget for the items. From there for example the Business Operation piece is a list of things we work on and look at. If they need access to capital we refer to the partners that provide loans, merchandise training we set up for those including Business Planning and so forth. Ill pass it over to susana to talk about the physical changes. Great. I will continue talking about the implementation of this individualized Development Plan and so, as far as improving the physical environment, the first thing we do is work with city associate squz they go into the store and essentially measure the store and then do a post schematic,. What is critical is the introduction of more sufficient shelving. No merchandise is taking out of the store. Instead of having two walls committed perhaps there is one and a half or one and a quarter. That frees up the front the store for inintroduction of new produce bens for dry produce and stand alone refrigeration unit. The City Associates has been in business 30 or 40 years doing store redesign and layout so look at issues like safety and other items thip store. And then on a particular day, the whole team comes together and resets the store. One thing i want to mention is the Community Engagement piece is run primarily by the coalitions, but they have teams of food guardians in the bayview and food justice leaders in the tenderloin who are residents from the community trained in the issues deeply involved in all aspects of the program. On the reset day we assemdleble at the door and take out the wooden shelving that are less efficient and reassimble the new met low shelving, place that in the store and remerchandise the same store. We put the produce bins and refrigeration unit in the store so that pretty much happens in within day per the schematic. We work with graphic designers who do price sign frj the stores that you can see here as well as with nutritionists who come up with wobblers they are called. They are signed that hang off the shelves and wobble when you walk past. We thought that we should share preand post photos of a Couple Stores we worked with. This is daldas in theteneder loin. It was traditionally a liquor store. On the left there are a lot of tobacco and soda signs and in the window there was a lot of alcohol in the front of the store and lot of packaged foods and after many alcohol and tobacco signs at childrens eye levels have been replaced with nutrition signs. The store owners are 100 percent behind this. Instead of whaul there is a lot of Water Products at the front of the store and have healthy shelving with healthy snacks and fridge bin jz refrigerated units so when people come in the store they see that. This is Friendly Market and used to be called frndly liquor in bayview Hunters Point and they changed the name. You see similar changes. The store is well laid out and produce and more efficient murchen dizeing of the product. This is midcity in the tenderloin. The picture on the left is a lot of alcohol advertising and there is wine, bananas alcohol wine and beer next to each other. They have a new fridge unit and committed their on resources to upgrade the fridge unit, it is beautiful and a large unit. They have a brand new healthy food section and dry produce section as well. So, here is some of the food guardians and food justice leaders i spoke about who are really the bridge between the store and the community. Some of the store owners are also pictureed here and i will tell you a little about what they do undur the implementation piece. They work with a number of agencies to essentially let people know these changes happened to the store, so you can make all the changes but if the community doesnt know how do they know to shop there . They do cooking demo squz taste testings and tours of the store and how to shop healthy on a budget with limited resources. We also work with eat sf, which is the demand side of the equation where the supply side. Eat sf actually provides vouchers for produce that are distributed in our stores and other stores, so for example you can see in the first year, they redeemed all most 6,000 vouchers at 5 each at the stores so demd and supply side. We are really about shifting the Business Model in the store squz shifting also in the community. Then each new store that is reset is launched. There is a Large Community garthering and games and the young girls are showing off the bags here and there is a lot of Media Attention as well. And then finally to sustain the new practices everything in the individualized Development Plan that was a commitment by the store as far as stockic Healthy Foods and a number of variety of fruits and vegetables is placed on a report card and once a mupth the food advocates go back to the store, rate the store in how well they are doing and sit down and meet with the store owners and talk about how to improve, how do we problem solve, how does the program serve you better. So, we want to end with jorge and i sharing initial evaluation and outcomes and numbers, we have numbers for you. By measuring success again we are talking about Public Health, we are talking Economic Development and we are talking about Community Strengthening, so we want to look all three of those pieces. Is the community benefiting. Are more Healthy Products sold and is this good for small independent family run businesses. The way we look at community is our advocates go into the stores before the store is reset, do customer surveys to see what type of vegetables does the Community Want stocked at the store. Where do people cook. On the right in theteneder loin a large number people cook in their rooms so that informs the cooking demoes we do, so it has to be appropriate. Once the store is reset the Business Operation consultants go in the store and do secret Shopper Survey jz see how it is going. This is also about workforce development. As mentioned, there a number of food guardians and food justi