Committee clerk is steve stamos and the Committee Like to acknowledge sfg tv who record each meeting and are jim smith and mark [inaudible] before we begin , motion to excuse jane kim from the Committee Meeting . Okay. Any objection . Motion passed. Mr. Clerk, do you have any announcements . There are no announce ments. So, why dont we start with item number 2 . Alright. Item 2, approve the minutes of the june 30, 2016 meeting. This is actioniteal. Item could i have a motion, please . No objection the motion passes. Take a roll call vote on this. Public comment Public Comment on the minutes for june 30th . No Public Comment. Public comment is closed. And roll call vote. Commissioner campos, aye. Commissioner yee, aye. The minutes are approved. Okay. Item 3, please item 3, recommend approval of the resolution urging the legal of california cities to adopt and implement vision zero to eliminate strafic deaths and priorities safety throughout california. This is action item. Okay. So, there will be a meeting of the league of california cities, right . Ill give background. League meets every year. They are meeting this year in long beach it is october 5, 6 and 7. Your name . Sorry, kate breen, director from sfmta. The meeting has only this ruzlution which is interesting and sponsored by the city of san jose with the formal support of San Francisco t freemont, west hollywood, santa monica, sacramento and san diego. I think having the support from the Transportation Authority would be important and hoping but not assuming that something that seemsit should be so easily supported it isnt always a slam dunk when you take it to other arenas so ask for your support. Okay. I certainly will be supporting this, of course and it is important that we have additional supporters to let the cities know that we have teeth behind this. So, at this point any questions . No questions. Then is there Public Comment on this particular item . Come on up. Good afternoon. Cathy delukea the policy and Program Manager with walk San Francisco and here to urge you to pass this resolution, urging the league of california cities to adoptsition zero. We think it will go along way to support the local efforts here and think it is really important for San Francisco to have a strong presence at the meeting so we can talk about our vision zero work and answer questions, so i know you are already going this way but urge you to support it. Thank you. And for the audience that dont know this San Francisco is a vision zero city. Where we have passed this policy a few years back and the city has taken this very seriously and hoping that we can center the rest of california share this type of vision that is important to our pedestrians. Um, okayso, any other Public Comment on this item . Seeing none, Public Comment is closed. Motion on this . Yes, if i may chair yee, i do think it is a great idea to get the league of cities to do this and i think im hoping that it wont be too heavy a lift and make as great deal of sense so make a motion to move this item with positive rementdation no objection the motion passes. Item 4. Item 4, vision zero communication outreach updailt. This is information item. Okay. Good afternoon. John nox, acting manager for sfmta. We wanted to come and give a quick overview of the Communications Work and education work we have been doing on behalf of vision zero. Presentation. Mument media will stop along the way to play a couple things as well. Knowing we are a little our Communications Campaign is really about culture change. It isnt just behavior change it is changing culture. San franciscos culture to one that embraces and demands safety. This takes a shift in public perception. Seeing things in a broader perspective than just one belaveier to change but understanding that cultural change takes time and we need to understand a lot more about what it will take. At the end of the day, our current goals are to insure people understand Traffic Safety is a problem on our streets but it doesnt have to be this way and a result of changes we make personally and also demanding policy and change in the communities. We know what are the root problems that are data driven and look at and identify what is happening on the streets and know a lot of the solutions so there is a way forward. It isnt a hopeless traffic is a problem. Helping encourage people to get to the point where death in the streets not only saves lives but see it a more livable place for them sevl squz place they like to be. Just came from the prowalk, probike conference and there was a discussion about the happy city. Place where people want to be and feel good being in there. Is and we need to Work Together as a Broad Community to achieve this. I wanted tosorry. There we go. Just quickit stops here, safe streets sf. We were awarded the an award by the tucademy of interactive and visual arts in the social responsibility category. Partner ship with department of public helthd, Police Department and city of San Francisco and many others. I want to take a minute to recognize the work and celebrate the work we have done. This slide represents a lot of work currently hitting the streets now. You may have seen some of it. I provided the new outreach cards that came in today. Some of the first people to receive them. Well drop those by your officers so you can use them as well. Um, lets see here3 months ago [inaudible] talked about the safe speeds campaign and we have created on the streets and want to take a couple seconds to ply the thirt second video. It is running in english, chinese and spanish. I will play the english here today. It is about 30 seconds long. My car will take all most twice as long to stop so once you cros the treat and didnt have time to stop. I tried. But i was going too fast. I caused this funeral. Now i have to live with that. Speeding is a leading cause of traffic deaths of San Francisco streets. The speed limit is 25 for a resin. Stick to the minute. Learn more atsition zero sf. Org. This was the result of a focus group that really we thousand dollar people were very surprised to find out speed was a impact in San Francisco streets. Everybody like the children of lake [inaudible] is above average driver so they can drive faster and control their car s and there a lack of understanding speed as a impact on the ability to stop in a physics sense. This campaign is really rolling out with the idea of trying to help people understand that even 5 miles a hour over the 25 mile hour speed limit doubles the chance you kill somebody if you hit them. This is a difference between 30 and 25. It is is accompnied by visual banner ads playing in San Francisco. People who have been identified as likely drivers and people who are physically in the city of San Francisco on cell phones, tablets and computers clicking on that will take you to vision zeeree sf page. Supporting a lot of the radio and playing as we start the enforcement that will roll out nextgo back. Commissioner campos. Quick question. Very powerful. Is it the same concept translated into spanish and chinese . It is on this one, yes. Where is it playing . Sort of like how many stations . It is playing on english during the drive time so times when people are driving not just in San Francisco but into San Francisco. The total Traffic Network is the english network, i cannot list all the stations, kqd is one of them but spanish is the same and ill have to send the specific stations. Let me know the specific stations that will be great. Happy to coo do that. Good for you to give that information oo all our colleagues. Absolutely, happy to do that. This campaign is also paired with high visibility enforcement. We will have starting in october Police Officers doing 132 hours of Speed Enforcement on high injury netdworks throughout the city. There will be one high visible enforcement every week on one corridor so it is moving throughout the city all parts the city will see this. It will likely be sergeant and up to 8 Police Officers any given time enforcing people driving through communities at highspeed. I want towe will also have signage out there that is telling people what is happening so when they see people pulled over people are aware why. One thing we heard in the focus groups is people dont think speeding is a problem in because no gets a speeding ticket in San Francisco. Which brings to a slight side but important one which is equity. Wroo t i know issues around enforcement and equity and social justice have come up a number of times. We are doing Community Outreach to make sure that they are aware what we are doing and make sure as we have high visibility enforcement in the larger enforcement operations going into communities there is a awareness what we are doing and worked with the community so make sure it is done in a way that is received positively because we want to make all communities receive the benefit the enforcement and dont want to do it there but very sensitive there are issues. Part of our Communications Research was to fund a white paper on equity and vision zero through the vision zero net work. The draft is in comment circulation but center that in the next week or 2 and circument. Two items is insureing we are aware of the impact of safety enforcement done tin communities especially athround National Conversation and local conversation relate today enforcement and also the impact of the citations and fines and fees that are charged when people get tickets and are work wg sfpd as a mart part of the program to make sure diversion programs and others are readily available and that people are aaware there are ways if dont want to pay the citation but have trouble paying the citation to pay off the citation and not have itwe never want a speed citation to be a trade off between feeding jour family and paying because you were driving too fast. On a higher level this is the first of our outdoor media, the kill with kindness, not with collisions. Part of the Broader Vision veero plesage and it does rnt have to be this way message. This again focus groups were very positive on this image. They really liked the fact it seemed to talk about the vulnerability of pedestrians without blaming anybody for that. They also liked the idea of it being asperational. We have founds in all the focus groups people are very proud of San Francisco and reallynot a surprise, but we are a place that people want to be great and so the more we can not chide but call on san franciscans to stand up and take pride and make safer streets people react very well with that. Are these the bus stops . Yes. Is this just in english . This is currently in english only. We will have a chinese and Spanish Campaign as well. Ill explain why we had the that in a second because it is very important to this. Additionally, we have the Second Campaign which is more of a problem in making the human connection. I want to be clear this is stock footage, not San Francisco and not a real person t is a model but we are working with a number of families. Possible up to 3 to actually take photos at intersections where they lost loved ones and developed these images and agreed to let them [inaudible] this is a very emotional and personal issue and so cant share where we are at but hoping in the next couple weeks to have that and well start to put those in the neighborhoods and around the areas where these collisions are happening. So, another campaign is the year of speed. The department of Public Health was successful getting a safety grant for antispeeding campaign. Part of that program was some posters up and mta garages, reminding people that are out on the streets and had a good time, they are dribeing out of that neighborhood and returning to where they are and remember that there are other people just like them in the community wanting to have a good time. We are not just doing advertising, we are also in the Community Talking to people. This is one of our otherwe are doing outreach in chinese, spanish and english. One thing we are doing is collecting video stories from people talking about safe streets to share through the social media outlets. This takes a couple second said s to load up. [speaking spanish] as our outreaches team erize out we talked to over 1500 people one on one how they feel on the street right now to envision streets where they feel safe and trying to envision if they are not feeling safe in the higher Injury Network streets what would that street feel like if it felt safe. Trying to help people in vision not only there is a problem but there is a direction to go and they can think of places where safe streets exist and see it is possible. When you look at behavior change theory people have to really believe in their soul it is possible before they are willing to take the steps whether it is advocacy or slowing down. Before they are willing to take the steps to make the changes. We are working oen partnership. We have a pilot running through this year and looking for Small Business partners who are going to be displaying vision zero and safe streets at their business squz hopefully also offering freebees. Small tokens of gratitude while people meet the Outreach Team. Everybody is getting a reflective vision zero sf things and so if you go to to the copy shops partnering maybe you get 25 cents off a cup of coffee. We are working hard that it isnt just about free stuff. We are scg the Business Partners to make some sort of statement whether it is putting our materials at the front counter so people are really starting to see, it is not just the government or the advocates it is everybody at every leevl. Level. Quick question. We have dozens and dozens of Community Based organizations we work with and it is not just transportation but all of the city agencies that fund many of these groups and work with them, is there a idea of actually having every 1 of the Community Based organizations that has a relationship with the city putting out information about vision zero . Absolutely. I think we are two slides away from that. I also want to point out in the bottom slides, this is safe streets for Seniors Program, which kicked off this year engaging seniors in really becomes actively involved and advocating for safe streets in the communitiesfelt we are funding safe routes to school, bike education classes for adults and children, walk to work week, we do promotion around that as well. We are trying to engage in partnerships with private organizations. We talked to 1500 residents and the goal is talk to 2 thousand by theened the year and doing that in multiple languages and throughout the city. When you do talk to the 2 thousand people, is it to get information or to educate them . I would say the primary is educate them and engage in thinking about safe streets but also are collected feed back about what they are hearing which is sent to the Communications Team and if issued are raised we pass them along whether enforcement or engineering folks. Is there a subhch subset of people you talk to that are young people Like High School kids . I will say the answer is yes. We are not picking and choosing who we are speaking to in a given space. We are not going out specifically and speaking directly to youth groups. We are engaging them through some of the speakers training that we are doing. I think the Youth Commission had a number of people who went through that so looking to do that and work with Public Health and the School District. The School District sits on the education subcommittee and very involved. We have coordinating meeting once a month with mta and Public Health to get the vision zero language out to parents and students. Alright. Just a example of some of the social media we are doing. We are tweeting and putting things on facebook daily. We are trying to engage both in the there is a problem and are solution jz also celebrate successs the city has and increasing our partnerships throughout the city to tell the stories of the various agencies that are supporting vision zero work. The speakers bruro training. We have a goal by the end of the year to have trained 250 Community BasedOrganization Leaders in how to talk about vision zero to engage in vision zero and to go back totheir group jz talk to their groups about vision zero. The idea is not bring people and tell them what vision zero is and hope they talk to people, but looking for people coming in spirfckly because they want to talk to their groups. We held i think 8 speaker bureaus training so far to date, we have one in chinese and spanish held in october and w