Private screening rooms. Now thanks to the latest technology we can all enjoy a command performance at home or just about anywhere as tracy smith will be reporting in our sunday morning cover story. I cant go on with this scene. Im too happy. Reporter to paraphrase a great hollywood star, movies are big. Its the screens that got small. All right mr. Demille. Im ready for my closeup. Reporter and netflix is sparing no expense to put a movie or tv show on everyone of them. About a third of the peak Internet Usage on a sunday night in america is netflix. Reporter how deep with your pockets . Pretty big. Reporter ahead on sunday morning, what you want to watch when you want to watch it. Osgood we dont know the name of tonights best actor or actress but we do know the name of oscar nights king of diamonds. Thanks to serena altschul, now youll know it too. Diamonds reporter eve seen diamonds on and off screen for decades. Tonight well see them again. Do you think ever say no i dont want to wear Harry Winston . I think thats out of the question. If youve been selected to wear it, you wear it. Reporter later on sunday morning, Harry Winston jeweler to the stars. Osgood linda hunt is a star of both tv and film with the precedentsetting oscar to prove it. Shell be talking about this this morning with our lee cowan. Reporter winning an Academy Award is life changing enough. But being the first to win for playing the opposite sex. We make a great team, old man. Reporter . Is something linda hunt carries with her to this day. It was a wild, wild experience. My heart gets beating as i talk about it still. Ive never done anything like that again. Reporter how linda hunt became a giant ahead on sunday morning. Osgood happy hollywood endings tend to happen only in the movies. As more than one aspiring director has learned the hard way. Bill geist has such a story. Reporter oscar excitement builds here for nominees like Steven Spielberg and ang lee but for director paul binell, not so much. Anybody here like too see a movie tonight . Please come and see my movie. Reporter later on sunday morning well meet the directly of the cito gastonly love. Made dollars 117 at the box office. Reporter it wasnt nominated and doesnt even have tickets. Osgood rit a braver introduces us to fatherandson film legends. Ben tracy will read from the show biz bible variety. Mo rocca serves up movie popcorn and lots more but first the headlines for this sunday morning, the 24th of february 2013. The daytona 500 will go on as scheduled this afternoon after yesterdays lastlap crash that injured at least 33 fans. Adrianna diaz has our report. Announcer and contact. Reporter the 12car crash began on the last turn of the last lap of a nationwide series race at Daytona International speedway. Announcer and a terrible crash. Reporter when the number 7 car driven by smith spun out of control. Kyle larsens number 32 car went airborne off the track ripping a hole in the protective fence. Announcer this is a big big rip. Reporter Kyle Anderson was in the stands and caught the crash on this video which he posted to youtube. No drivers were seriously hurt but at least 33 fans were injured. Two with serious injuries. Terry huckabee says a piece of metal rippedded apart his brothers leg. I didnt realize he had got hurt as bad until i seen him laying over and his leg was bleeding pretty bad so we all tried to help him as much as we could. Reporter despite the somber mood crews worked overnight to clear debris and repair the fence so the 55th daytona 500 will go on later today as planned. Osgood a final sunday blessing from the outgoing pope. This morning, benedict xvi addressed the huge crowd gathered outside outside his vatican ball donnie. The pontiff vowed to continue to serve the church as he steps down thursday night. In south africa today the lawyer for Oscar Pistorius accused in the death of his model girlfriend, disclosed that the olympic runners brother carl also faces homicide charges charges. Its in connection with a 2008 death of a female motorocyclist. A few weeks ago our bill geist told you the story of the family in louisiana who created tabasco sauce. Today were saddened to report the death of c. E. O. Apparently of a heart attack. He was 68. The razzees the Academy Awards spoof honoring if thats the word hollywoods worse were held in los angeles last night. The twilight saga breaking dawn part 2 dominated the awards. Earning seven razzees including the worst picture and worst actress, kristin stewart. Adam sandler was named worst actor for his work in thats my boy. Today looks like a typical february day across most of the country. Cool with some scattered rain and snow here and there. After some storms to start the week, the days ahead should be milder with sunshine prevailing out west. I havent a right. Osgood ahead, oscar winner and n. C. I. S. Los angeles star. Oh, bugger. Sgood . Linda hunt. Osgood you dont have to be a king or queen to order up a command performance these days. Our cover story is reported now by tracy smith. Reporter before the big screen was actually big movies were more personal. It was just you a crank, and a few hundred flipping cards. Primitive but it was on demand. The truth is the very first Motion Pictures could be watchedded on a hand held device. In the hundred odd years since flip books it seems movies have come full circle. Today everything is possible. It becomes a consumer choice. Reporter carl goodman runs new yorks museum of the moving image. It started off little. Then we enjoyed this communal experience. And now its becoming, for some people at least a solitary and tiny screen again. You can watch lawrence of arabia on an iphone. It doesnt necessarily mean you should. Reporter yeah, it might be hard to imagine the vast emptiness of the desert on a small screen. But it is mighty convenient. Throughout the history of movies, people go to the movies. Movies now go to the customers. On their personal screen. Reporter jason is an associate professor at the university of southern californias school of cinematic arts. I would imagine there are film makers who would say no, no, no, no, this is hair see. This is not how my film should be seen. Well, but also film makers are likely to say i want my product to be seen. And if its going to be visited and revis ited no doubt something will draw them back. But these changes are awfully exciting. They come down to more choices for customers. This is a good thing. Reporter and that might be the founding principle of netflix, the Company Started in 1997 as a movie dvd by mail service. All those bright red envelopes remember . Theyll still send you a dvd but most of their 27 million plus subscribers pay around 8 a month to have unlimited movies or tv shows streamed directly to them. With all of their choices queued up waiting to be watched. And right now netflix is the biggest player in video streaming. During peak internet use hours thats between 9 00 p. M. And 12 00 a. M. Netflix use accounts for 33 of all streaming traffic in north america. Youve heard that people blame streaming movies for the reason people arent going to movie theaters. Do you think thats fair . No, i think its the opposite. I think the reason that people keep going at all is because of their love more films. Were always encouraged by growth. Reporter netflix customers get to see what this man buys. That makes him one of the biggest players in hollywood right now. How deep are your pockets . Pretty big. Reporter they have to be. Netflix recently inked a deal to pay disney 350 million a year to carry disney movies starting in 2016. Theres a pricey deal with dream works for a cartoon series based on the upcoming movie turbo. Do you have deals with just about every studio. We have some deal with every studio and every network. Reporter every studio and every network. Nobody is not in business with netflix in some position. Reporter nobody is not in business. Theres not a major supplier. We have about 250 suppliers. If you own the right to your content probably it gets rights to netflix. Reporter there has been an occasional stumble. In 2011 netflix announced it would split its streaming video and dvd by mail business and raise prices. It all made sense on paper but after subscribers howled and left in droves the plan was scrapped. How many subscribers did you lose . Oh, i dont know. We went negative pour the first time. It was a blip in the history of this company. Reporter even though the stock was taking off. Come on. People werent upset about that. The stock from the employees standpoint has been a wild ride. Reporter while those who were saying netflix is doomed what were you thinking . I hope theyre wrong. Reporter and netflix might have the last laugh. The Company Makes money by adding subscribers. The best way to do that, they figure, is to give people something they cant see anywhere else. So now netflix is making its own mustsee tv. It looks positively medieval doesnt it. Reporter they ponied up a reported 100 million to produce house of cards a Political Drama starring oscarwinning actor kevin spacey. As for me im just a lowly House Majority whip. I keep things moving in a congress choked by pettiness. My job is to clear the price and keep the sludge moving. Reporter netflix released the entire first season on Super Bowl Weekend. Viewers can binge on all 13 episodes if they want, in one sitting. Im going to stop you there. We are not nominating you for secretary of state. I know he made you a promise. But circumstances have changed. The nature of promises, linda, is that they remain immune to changing circumstances. Reporter so did this highstakes gamble pay off with a bumper crop of new customers . He wont say. You must have seen some effect from house of cards. Yes. The biggest thing for house of cards is on Super Bowl Weekend in america people were talking netflix and house of cards. Reporter you must have seen subscribers go up. We are happy with the impact of the show for sure. Reporter thats all youre going to say. Yes. Are you really telling me all the money is gone . Reporter of course netflix isnt alone. Amazon for one has its own streaming service and rights to downton andy and other shows. It means more shows and more movies on more devices for less money but this too comes at a price. Endless choices. Endless options. Infinite options. Reporter for longtime film critic leonard malten theres no place like a movie house. You go into the theater and youre seeing it in a big space in the dark surrounded by other people who are just as excited as you are to see the movie. Larger than life on the big screen. Thats experiencea. Experienceb, youre riding on the subway and youre watching it on your little iphone. As something to pass the time as youre commuting. You tell me if theres a difference in twos two experiences. Reporter and movies should be special and different . I think movies should be special and different. I think movies should be different from the new episode of the price is right. Yeah, i do think they should be. I am big. Its the picture that got small. Reporter true enough. But the stream is only getting bigger. The technology is all consuming. Reporter u. S. C. Film school jason squire says from time to time it helps to look away. I do recommend just getting quiet and within ones self and see what happens. Reporter how can i do that when i have this huge netflix cue that i need to watch . Thats another choice. Off to see the wizard, the Wonderful Wizard of oz osgood were off to see the wizard next. I tuned it all out. With unitedhealthcare, i get information that matters. My individual health profile. Not random statistics. They even reward me for addressing my health risks. So im doing fine. But shes still going to give me a heart attack. Were more than 78,000 people looking out for more than 70 million americans. Thats health in numbers. Unitedhealthcare. Somewhere over the rainbow way up high reporter and now a page from our sunday morning almanac. February 24, 1938, 75 years ago today. The day hollywood set off down the yellow brick road. Follow the yellow brick road osgood a small item in variety that day told the world mgm had acquired the film rights to the wizard of oz and it cast judy garland at dorothy. Based on a beloved Childrens Book the wizard of oz was a big budget film for its time costing nearly 2. 8 million to produce and distribute. A price tag driven up by its use of the still new medium of technicolor to highlight dorothys arrivals and adventures in oz. I have a feeling were not in kansas anymore. Osgood dorothys journey with the scare crow, tin man and cowardly lion unfolded across a fantasy landscape. It concluded with the clicking together of those ruby red slippers. There is no place like home. Theres no place like home. Osgood despite a veritable tornado of publicity including a personal appearance by judy garland at the new york opening the tale of the time in her emerald city did not immediately strike box office gold. In fact it barely made a profit on its initial release and lost best picture honors to gone with the wind though over the rainbow did win the oscar for best original song. But thanks to tv presentations and home video releases over the years, the wizard of oz has gone on to become the most watched Motion Picture ever made. According to the library of congress. One of the last surviving munchkins once offered a theory about the secret of its success. Americas fairy tale. Theres no place like home. Thats the truth. Osgood if ever a hit of the show biz there was the wizard of oz was one because. Well, just because. The Wonderful Wizard of oz osgood ahead hope you saved room for popcorn. I remember the day my doctor said i had diabetes. Theres a lot i had to do. Watch my diet. Stay active. Start insulin. Today, i learned theres something i dont have to do anymore. My doctor said that with novolog® flexpen® i dont have to use a syringe and a vial or carry a cooler. Flexpen® comes prefilled with fastacting insulin used to help control high blood sugar when you eat. Dial the exact dose. Inject by pushing a button. No drawing from a vial. You should eat a meal within 5 to 10 minutes after injecting novolog® insulin aspart [rdna origin] injection . Do not use if your blood sugar is too low or if you are allergic to any of its ingredients. The most common side effect is low blood sugar which may cause symptoms such as sweating shakiness confusion, and headache. Severe low blood sugar can be serious and lifethreatening. Ask your Health Care Provider about alcohol use operating machinery, or driving. Other possible side effects include injection site reactions and low potassium in your blood. Tell your Health Care Provider about all medicines you take and all of your medical conditions. Get medical help right away if you experience serious allergic reactions such as body rash, trouble with breathing fast heartbeat or sweating. Flexpen® is insulin delivery my way. Covered by most insurance plans, including medicare. Find your copay cost at myflexpen. Com. Ask your Health Care Provider about novolog® flexpen® today osgood pop goes the Cash Register at movie theaters where pop goes the corn. Mo rocca has a bucket of facts and figures. Reporter the biggest moneymaker at movie theaters last year wasnt from a comic book. Or Steven Spielberg. Now now now. Reporter and didnt involve wear wolves or vampires. Just like every year, the numberone blockbuster was the concession stand. And its most bankable store popcorn. Each year americans eat on average about 13 gallons of the stuff. A lot of it at the movies. The bag you pay 5 for only costs the theater about 50 cents. A lot of people buy popcorn. Reporter melissa is a manager at film foreign an independent movie house in manhattan. The New York Times gave their popcorn a rave review. How does this make you feel . It makes me a little bit nervous because usually when it starts popping, that means its starting to get busy in the theater. Reporter you associate this sound with crowd control. Yes. And getting busy. There you go. There it is. Reporter but popcorn and the movies didnt always go together says andrew smith. Why should you listen to him . Hes the man who wrote the book on popcorn. Movie theaters early on had no popcorn whatsoever. No snack bar. They had grand lobbies and gorgeous rugs. The last thing they wanted was people with popcorn. Reporter then what happened . Well you had the depression. When the depression hit lots of movie theaters closed but then they found out if they lowered their admission fee then they could actually make a larger profit if they could sell snack food which popcorn was part of their largest profit. Reporter popcorn not only saved movie houses but also played a role in what ended up on screens. What theater owners found was those movies that were targeted at children were the ones that sold the most popcorn. So consequently, this is where they made their profit. They made a profit on saturday matinees and on sunday matinees. Reporter it wasnt just kids movies that turned out to be popcorn friendly, says smith. Grownups were chowing down during suspenseful dramas. What they found very quickly was adults would eat a lot more popcorn when you have drama in the theaters. Its almost automatic thing that its there and theres tension going on. So people were probably eating a lot of popcorn during the poseidon adventure. Reporter quite the accomplishment for a snack with not a lot of flavor which is where that neon yellow stuff no, its not really butter. Its mostly soybean salt and salt come in. The saltier the popcorn the more you will need a giant soda to quench your thirst. Thats just fine with theater owners. When im leaving a movie house and i feel that stickiness underneath my shoes should i blame popcorn or soda for that . Well, i think you should be proud that those products help make that theater possible and make those movies possible because i dont think there would be movie theaters. I dont think there would be films at least in theaters without popcorn. The popcorn cant be beat lets all go to the lobby to get ourselves a treat lets all go to the lobby to get ourselves a treat osgood coming up jeweler to the stars. But first a true son of hollywood. There he is. Theres the stallion. Beautiful.