And its the best thing ive ever used. I just look flawless instead of like i have a lot of makeup on. It feels silky, light, like nothings there. It just feels like im not wearing anything on my face. It makes my skin look absolutely flawless, it covers up everything, and it evens out my skin tone. Theres nothing out there that i have found that h given me what it cosmetics has. And that is for people not to tell me, i love your makeup, but, i love your skin. With one step, one product, i get everything i need, and in seconds i can have flawless, beautiful looking skin and thats something ive never been able to do. female narrator it cosmetics innovations made news on the today show in the New York Times and the ll street journal, and its been featured in allure, instyle, brides, marie claire, people, wons day, family circle, and cosmopolitan. The Bye Bye Foundation beautiful you collection was developed by jamie kern lima. As a tv news anchor, jamie struggled for years with her own skin issues, and the natural look she wanted. So jamie dedicated her life to creating real solutions. She worked with plastic surgeons and dermatologists, and she founded it cosmetics, which stands for innovative technology. She created clinically shown, antiaging, skin loving products that give you the power to look and feel your most beautiful. Watch this. Hi, im jamie. When you see my skin right no you might not know i suffer from acne and redness, i have hyperpigmentation all across my cheeks, which is so hard to cover. But whats truly amazing is right now i dont have on any foundation or concealer at all on my skin. Im wearing one life changing product thats unlike anything youve ever seen before and im so excited to share it with you. This is my skin. Ive suffered from rosacea and really, really sensitive skin for more than a decade. And i used to spend hours every single day i tried foundation after foundation, and they either wouldnt cover or theyd be so thick they would cake and crease and crack and make me look older. That makeup would irritate my skin and clog my pores, so then my skin would get worse, so then id apply even more. I knew there had to be something better, so i worked with plastic surgeons and dermatologists and i created it cosmetics. I wanted to create a product so superior that it does the work for you and its designed to give you your most Beautiful Skin. This is Bye Bye Foundation. Its our revolutionary full coverage moisturizer. Its not a foundation with a little bit of skincare thrown in. Its not skincare with just a tint of color. Its something entirely new. Its a skin loving, antiaging moisturizer thats clinically shown to make your skin look betr even after you take it off. Plus, it has your full coverage and your spf all in one simple step. It can cer absolutely everything, but it looks and feels like youre wearing nothing. And its so skin loving you can even sleep in it. Bye bye foundation will change your life and can truly reveal your most Beautiful Skin. Im mie kern lima, and i believe great makeup can give you great skin. And this is it. female narrator Bye Bye Foundation is a completely new concept in cosmetics. It takes the place your antiaging skincare, your spf, and foundation all in one. Its as easy as applying a moisturizer and its so skin loving, you can sleep in it. The secret is 3d skin flex technology. It targets your skin issues on three levels to help correct, perfect, and protect your skin, all at the same time. On todays show, join actress and host of the biggest loser, Alison Sweeney to hear jamies story of how she developed Bye Bye Foundation. Youll hear from women just like you whove had their lives changed by Bye Bye Foundation. That put it to the test, and youll see a shocking revelatio from our studio audience. And, ali, were gonna do something that has never, ever, ever been seen on television before. Are you guys ready . Yes okay. female narrator stay tuned to see how you can have beautiful, flawless looking skin at any age without having to Wear Foundation with the Bye Bye Foundation beautiful you collection. Would you like to have skin that looks beautiful and flawless every single day without foundation . I know i do. I want beautiful, younger looking skin, and i want coverage that doesnt look or feel like makeup. But now i can get perfect coverage thats actually good for my skin in just seconds. Plus, i get my skincare and spf all in o. Bye bye foundation is the first ever full coverage moisturizer from it cosmetics, developeby jamie kern lima, and were gonna meet her and hear more about her inspirational story right now. Hi. Hi. Hi cheering alison jamie, i am so excited be here with you. I cant even tell you, this is so fun for me. I am so excited, too. Im so excited about Bye Bye Foundation. Im so excited about this. Jamie, Bye Bye Foundation is something thats pretty much never been done before, right . I mean, you call it the worlds first full coverage moisturizer. What does it mean . A lot of these products out there, they really are just makeup and then theres a couple of skincare ingredients thrown in there. A lot of times they can be drying on your skin. Bye bye foundation is so, so different. Teaming up with plastic surgeons and dermatologists, we literally threw everything out the window and started over from scratch. Bye bye foundation, it actually starts its life as an antiaging moisturizer. So it gives you your skincare, your spf, and your full coverage all in one step. And its clinically shown to hydrate your skin by 79 in just 10 minutes, also, theres peptides that actually reducesthe look of wrinkles in just ten days. Bye bye foundation is spf 50 , its uva uvb, meaning it protects you against the rays that burn you and the rays that age you. And then also, you know, Bye Bye Foundation, its fl coverage in that one step. We hear full coverage and you think, oh, foundation. Its too much. Gross, right . They crease, they crack, theyre heavy, theyre pancakey, they clog pores. And you can see it, you know that the person is wearing so much makeup. jamie actly. Bye bye foundation is not a foundation, so it goes on, it looks and feels like a weightless, hydrating moisturir, but youre getting that full coverage if you need it. It is the quintessential beau product. They did something that is natural, that is good for my skin. I absolutely love it. I no longer have to sacrifice great skincare or great coverage. I can have both in one simple step. It gives me the coverage that i need, but it still allows my face to be present. Im still there. I walk in first, not my makeup. female narrator unlike many foundations, Bye Bye Foundation was developed to make your skin look younger. The innovation is the 3d skin flex technology that targets your skin issues on three levels. Within the skins surface, antiaging peptides, hyaluronic acid, and hydrolyzed collagen infuse moisture and help correct the look of aging skin. At the surface, light diffusing pigments cover and perfect the look of your skin and flex so they move with you, and are designed not to crack or crease. And on top of your skin, Broad Spectrum 50 mineralbased spf helps to protect your skin from the sun. So Bye Bye Foundation helps to correct, perfect, and protect your skin, all at the same time. Are you tired of your foundation creasing and cracking . Bye bye foundation has our 3d skin flex technology with flexible pigments designed to never crease or crack. Im gonna show you what that means for you right now. Imagine this nylon band is your skin. Ive applied a typical liquid foundation right here and i applied Bye Bye Foundation here. Now throughout the day we do a lot of talking and smiling, so our faces are constantly moving and stretching like this. And look what can happen to some foundations. Weve all seen this creasing and cracking and flaking before, right . Well, you dont have toettle for this anymore. Bye bye foundation has 3d skin flex technology so the flexible pigments are designed to float above your skin and move with your skin and not creaser crack. So it stays fresh and radiant and natural looking no matter how much you talk or move throughout the day. The Bye Bye Foundation beautiful you collection gives you everything you need to have beautiful, flawless looking skin every day. It is what i have on my face right now, and it has completely changed the way i do my skin routine in the morning and the way my skin looks and feels every day. You have to try it to believe it. female narrator discover it. Love it. Imagine looking up to five years younger instantly. Bye bye foundation is proven to last all day, increase skin hydration by 79 in just 10 minutes, and improve the look of your skin in just 10 days. As easy as applying a moisturizer, its completely buildable, so it gives you the coverage you want, even camouflaging your most challenging imperfections. But its so light you cant feel it on your skin. And it protects your skin with spf 50 mineralbased sunscreen. Bye bye foundation can cover dark spots, fine lines, pores, acne, and imperfections from view instantly. Bye bye foundation comes in your choice of four Skin Perfecting shades. Light, medium, tan, or rich. The Bye Bye Foundation beautiful you collection also includes our super concentrated waterproof bye bye concealer to cover dark eye circles. It can cover anything, even tattoos. Youll receive bye bye pores tinted skin blurring finishing powder infused with its amazing drops of Light Technology to optically blur away imperfections. And youll receive vitality lip flush. This Award Winning, best selling shade gives you your lip but better. Its your lipstick, lip gloss, lip stain, and antiaging lip balm all in one. And get our hello lashes mascara, clinically shown to increase the look of your lash volume by over 400 . And the lash ball detailer tip allows for vertical application to separate every last lash. You could easily spend hundreds of dollars the expensive products the Bye Bye Foundation beautiful you collection replaces. But call or go to tryitnow. Com right now to get your Bye Bye Foundation beautiful you collection for the unbelievable low Introductory Price of only 39. 95. Thats an amazing value. Plus, call in the next 18 minutes and today youll receive two free gifts. With everything you need to contour and enhance your beauty to get lots of different looks all in one handy compact. And the most luxurious heavenly luxe complexion perfection brush for flawless airbrush application every time. Thats a 48 value alone. If you dont look up to five years younger after your first use, just return your it cosmetics for a full refund. So call the number on your screen or go to tryitnow. Com and get the Bye Bye Foundation beautiful you collection and your free gifts, a total value of over 150, for just 39. 95. This offer is not available in stores and may not last long, so hurry, call or click now. It cosmetics works with dermatologists and plastic surgeons to give you proven skincare with clinical results. So we spoke to one of them, dr. Steven h. Dayan. Dr. Dayan recently conducted a study where women were ranked on whether they looked better with no makeup, their regular makeup, we had 27 women come into r office between the ages of 21 and 69. We told these women to wear your own makeup, make it like youre going out on a saturday night, look as best as you can. They came into our office and we took photographs of these women. So this is a patient who comes in wearing her own makeup. We have her take her makeup off and then we take a picture of her with no makeup. And then we take a picture of her with it cosmetics makeup. We asked over 300 reviewers, how old do you think these women are . It was surprising to find that when they wore their own makeup, they actually registered at 1. 3 years older than their real age. And when they wore the it cosmetics brand, they looked almost 2. 5 years younger. And patients in their 40s, 40s and above, when they were wearing it cosmetics makeup, they actually look five years younger than they did with their own makeup or with no makeup at all. So wearing makeup, and if you add it cosmetics, chances are youre gonna look younger than your real age. I definitely have gotten a lot of compliments since i started using this makeup, and people think im at least five years younger than i am, im 38 years old and i have people saying, you look so good, and asking what do iyou know, what are you doing with your skin . Did you get stuff done to it . And im like, no, im jusit cosmetics. Im confident again, i feel beautiful again, and i feel young. People look at me and they say, wow, you look really good. I dont tell them my age, but when they guess, its never 50. female narrator discover it. Love it. Believe it. applause, cheering i am so inspired by your story and i think you should are it with everyone. All right, well, the easiest way to share it is really st to show you. So im just gonna take a makeup remover wipe and take my Bye Bye Foundation off. Im sorry, i cant believe this is happening right now. Were all real gals, right . We all have issues, but, you know, what you would probably never know cause it looks like i have it looks like i have great skin, right . Oh, my gosh. And i have hyperpigmentation, so, ali, i really believe that, you know, i have gone through all these skin issues to devote my life to creating a solution to them. So i worked with plastic surgeons and dermatologists to create something i believe is an entirely new category, and this is it. We developed Bye Bye Foundation. Its literally in one step you have coverage and youre done. Its as easy as putting on a moisturizer. I can do that. Right . I think i can handle that. And, look, its so light, it feels like nothing, and when you smooth it on your skin, im not even using a mirror, im just smoothi it on, and youre getting your antiaging skincare, youre getting that full coverage, right . Especially if you need it, youre getting the 3d skin flex technology, so its never gonna crease or crack. And youre getting your spf, its so simple. Its like if you apply your moisturizer, its that easy and its done. So thats it. Oh, my gosh, ladies, look at her. alause, cheering jamie its easy. You cant do that with makeup. Yeah, well, its not makeup, thats the thing, its a full coverage antiaging moisturizer. Its a product that just does the work for you and then it gives you your most Beautiful Skin. Bye bye foundation has really been my holy grail. Ever since i started using it, it has changed my skincare routine, my makeup routine. Its such an amazing product, amazing. Bye bye foundation is my favorite because its silky on my skin, it feels like nutrients going on, and its covering my hyperpigmentation and sunspots, which i love. I couldnt find anything that would cover like full coverage but feel light. Bye bye foundation doesnt have that heaviness and that thickness, and it doesnt settle in the cracks and creases. It moves with your skin. Let me show you how Bye Bye Foundation compares to typical foundations. So im using an orange because its similar to your skin with dimples like pores. And ive applied these spots right here, theyre representing different skin issues we have. These blue dots right here, or any veins that you wanna cover. Now lets say you have broken red capillaries or redness or rosacea the way i do. These red dots, they represent that. These brown dots will represent dark spots or hyperpigmentation. And heres what happens with other products you might use on your skin. First, im going to apply a popular bb cream. So you can see as i start to apply, im getting a little bit of coverage, but those spots are coming through, and as it ends up, its really not covering much. And heres a very expensive high end foundation. It costs more than our entire kit. And you can see as i start to apply, still those spots are coming through. But now Bye Bye Foundation is gonna cover it instantly. Watch this. Im applying the exact same amount. You just need a little bit and Bye Bye Foundation instantly covers. And look at the pores of the orange with Bye Bye Foundation. They look so much smaller, almost like theyve disappeared. So bye bye, imperfections, and, hello flawless looking skin. female 1 i am the editor in chief of new york citys hottest beauty and fashion magazine, bella new york city. We try hundreds of products because we really want to tell our readers, like, what the best is in the marketplace. And the only brand that has ever made it onto the bella beauty award list every single issue has been it cosmetics. Ive never, in the history of bella magazine or any of my work in beauty, have i ever found a product that works as well. Now its time to say bye bye to heavy foundation, bye bye to morning skincare, bye bye to your daily sunscreen, and bye bye to dry skin, the look of blemishes, scars, dark spots, birth marks, and redness. Heres how you can say hello to beautiful looking skin with the Bye Bye Foundation beautiful you collection female narrator call or go to tryitnow. Com to get your Bye Bye Foundation beautiful you collection from it cosmetics, with everything you need to look up to five years younger instantly. Youll get Bye Bye Foundation in your choice of four Skin Perfecting shades. Light, medium, tan, or rich. With 3d skin flex technology to help correct, perfect, and protect your skin. The Bye Bye Foundation beautiful you collection also includes our super concentrated waterproof bye bye concealer to cover dark eye circles. It can cover anything, even tattoo