Trend Micro Integrates Partners Into AWS Marketplace Trend Micro has updated its channel program to drive the recruitment of partners with a deep understanding of how Amazon Web Services infrastructure is configured. By Michael Novinson April 22, 2021, 08:00 AM EDT Trend Micro has updated its channel program to drive the recruitment of partners with a deep understanding of how Amazon Web Services infrastructure is configured. The Tokyo-based platform security giant said it’s critical the channel be incented for getting customers to transact via the AWS Marketplace, said Louise McEvoy, vice president of U.S. channels. McEvoy had noticed their customers were going around the partners and buying direct off the AWS Marketplace, prompting a sit-down with AWS to figure out how partners can be rewarded for Marketplace sales.