You’ve heard the cliché: trust is the grease that lubricates business. Without it, transactions become time-consuming and expensive because everything must be negotiated, tested, verified, and, perhaps, litigated. Innovation and nimbleness suffer. Partners and consumers go elsewhere. The confidence needed to try the next new thing evaporates. Trust in government, science, NGOs, business, and other major institutions has been eroding for decades. Business stands out as the exception. In Edelman’s 2021 Trust Barometer report, business is the only institution seen by people worldwide as both ethical and competent. What are the implications for business leaders? Does it create an opportunity? An obligation?