terovesalainen - Adobe Stock While few would argue that 2020 was more than just a challenge, the outlook for 2021 is beginning to look brighter thanks to promising COVID-19 vaccine developments. But, that promise will only be realized if we can mobilize the collective expertise, technology and distribution networks across an ecosystem of industry, government, logistics and non-governmental organizations to ensure that everyone believes the vaccines have been distributed safely. For context, according to a recent study by Pew Research Center, 77% of citizens surveyed are concerned a vaccine will be approved before its safety and efficacy are fully understood. And, according to IBM Institute for Business Value consumer research, less than 60% of citizens surveyed globally believe the actions taken by governments in response to the pandemic have been appropriate. To solve these problems and return to some sense of normal, the mounting data and associated actions point to a crucial missing ingredient for success – trust.