Twitter acquires reading service Scroll to boost its subscription offering May 05, 2021 It removes ads from news sites that are part of the platform Twitter has acquired Scroll, a subscription service that removes ads from news sites that are part of the platform. “Twitter is acquiring Scroll. Scroll has built a way to read articles without the ads, pop-ups, and other clutter that get in the way, cleaning up the reading experience and giving people what they want: just the content. Meanwhile, publishers who work with Scroll can bring in more revenue than they would from traditional ads on a page,” the social media major said in a blog post.