Twitter Next’s Ryan Oliver Discusses Trends Leading Up to the Big Game Users talk about advertisers who are in and out, while brands prep games within the game Tweets about NFL games were up 27% this season, with impressions rising 63%, ChrisGorgio/iStock January 29, 2021 Ryan Oliver, senior director of brand strategy team Twitter Next, shared some thoughts with Adweek on trends the social network is seeing in the runup to Super Bowl LV.