Tanya Ednan-Laperouse and Emma Turay (Natasha Allergy Research Foundation) Two mothers who lost their teenage daughters to severe allergic reactions are calling on the Government to appoint an “allergy tsar”. Tanya Ednan-Laperouse and Emma Turay say allergy services and treatments should be made an NHS priority to prevent avoidable deaths and sickness, and a single person put in charge to act as a “public champion” for people living with allergies. They have launched a new campaign through the Natasha Allergy Research Foundation, which calls for an “allergy tsar” to lead on areas such as increasing the number of specialist clinics available and training more specialist doctors.