What You Need to Know Application counts increased for all age groups MIB tracks. Activity increased by more than 10% for all types of products. Whole life activity showed the most growth, and term life activity showed the least. U.S. consumers kept individual life insurance underwriting systems busy in March. Individual life application volume climbed 18.5% between March 2020 and March 2021, according to MIB Group Inc.’s new individual life application activity report. Many U.S. communities began imposing COVID-19-related lockdowns in the middle of March 2020, but MIB says results for March 2021 also look great when compared with results from before the pandemic era.